Search engine optimisation news, tutorials, and updates from Matt Jackson.
Learn more about what SEO is and how to optimise your website for search engines today.
How To Do A Website Migration Without Harming Your SEO
So you've decided to upgrade your website to a new platform or a new CMS version? Well good luck! You're in for an SEO rollercoaster ride over the next few months, with rankings most likely bouncing around everywhere, with no…
Shopify CMS Audits – Common SEO Problems & Solutions
Now using website builders such as Shopify to setup your store offers a technical free, simply solution to getting it up and running fast. However Shopify isn't great for SEO straight out of the box, and so it will require…
SEO for a New Website
If your website is brand new, then you don't have the historical benefits to rely on in Google. You're treated as the new kid on the block, and this usually means 0 organic traffic. But the good news is, the…
Problems With Focusing on Keyword Cannibals
This is a short message on the topic of keyword cannibalization, as it's becoming more of a hot topic in recent months. While it is an essential problem to fix, and many websites do have problems with it, it's very…
Keyword Cannibalization 2018 – Find it & Fix it for SEO
One of the most common and harmful on-site SEO mistakes that I notice on a regular basis is keyword cannibalisation (or cannibalization with a z). This tutorial will outline what keyword cannibalism is, why it's a problem, and how you…
Ecommerce Website Hosting – Who To Choose & Why
Your ecommerce SEO efforts will probably hinge on hosting speed. Not to mention your actual conversions and sales. So in this guide I will go over the best ecommerce hosting solutions out there. Want to skip to the best providers?…
Optimising Ecommerce Websites for Mobile Users
Mobile is massively important. As Google moves closer to a mobile first index, the implications for SEO will become even greater. Also with a lot of traffic now coming to ecommerce websites from mobile devices, the better engagement you have,…
SEO Audit – Basic to Advanced Guide, Checklist & Examples
An SEO audit helps to fine tune your attention to the problems on your website that really matter. This guide will go over a basic to advanced checklist of how to perform an SEO audit. It contains example audits for…
Keyword Research for Ecommerce Websites
Keywords are great. They make the SEO world go round. But are you doing your kw research the right way? Are you doing more harm than good, with multiple pages targeting the same terms? Could you be missing out on…
3 Essential Woocommerce SEO Tips For 2018
Now as Wordpress is the most popular website CMS, it goes without saying that the Woocommerce shopping addon is also a very popular way to run your online store. However Woocommerce doesn't always perform well from an SEO perspective fresh…