Search engine optimisation news, tutorials, and updates from Matt Jackson.
Learn more about what SEO is and how to optimise your website for search engines today.
Optimising Ecommerce Websites for Mobile Users
Mobile is massively important. As Google moves closer to a mobile first index, the implications for SEO will become even greater. Also with a lot of traffic now coming to ecommerce websites from mobile devices, the better engagement you have,…
SEO Audit – Basic to Advanced Guide, Checklist & Examples
An SEO audit helps to fine tune your attention to the problems on your website that really matter. This guide will go over a basic to advanced checklist of how to perform an SEO audit. It contains example audits for…
Keyword Research for Ecommerce Websites
Keywords are great. They make the SEO world go round. But are you doing your kw research the right way? Are you doing more harm than good, with multiple pages targeting the same terms? Could you be missing out on…
3 Essential Woocommerce SEO Tips For 2018
Now as Wordpress is the most popular website CMS, it goes without saying that the Woocommerce shopping addon is also a very popular way to run your online store. However Woocommerce doesn't always perform well from an SEO perspective fresh…
Fix Keyword Cannibalisation for Better SEO in 2018
One of the most common and harmful on-site SEO mistakes that I notice on a regular basis is keyword cannibalisation (or cannibalization with a z for our American cousins). This tutorial will educate you on what it is, why it's…
Ecommerce Rich Snippets for SEO & CTR
The benefits of a big rich snippet in the SERPs cannot be overstated. You get more clicks, conversions, and better rankings in the process. But how do you get them for your own Ecommerce website? Can you get rich snippets…
Ecommerce SEO Checklist for 2018
Sometimes a step by step checklist is just what you need. That's why I created this ecommerce SEO checklist, a quick way of making sure you've "covered everything" in your audit. Each section is outlined with steps + links for…
Product Page SEO Optimisation Best Practices and Examples
Product pages can make or break your online store. It's the page where a customer makes the final decision to buy, that this is the right product for them. However they need to find it first, which is why on-page…
The Best Opencart Extensions for SEO
Opencart out of the box is pretty bad for SEO. Urls aren't optimised, canonical links are wrong, and filters can create big problems! And while you could customise each feature by hand, buying an extension will save you time and…
Ecommerce Site Structure, Urls & Topics
Structuring an ecommerce website should be easy right? Just take all of your product categories, make a page for each, add the products to each one, and you're done... Well not exactly. Common issues such as keyword cannibalisation can occur…