Analysing on page factors of websites, including keyword targeting and page content.
Batch Create sameAs Schema.org Snippet with Text Mechanic
If you have a long list of social properties or other sites that you want to quickly add to JSON LD schema.org markup, it can be a pain to do it manually. So here is a tactic to quickly create…
Keyword Targeting for New Websites
You're small, a new website, but you've got big dreams! You want to take on the Guardian, Wikipedia, and every Gov site on the planet. While there's nothing wrong with that, you've got to be realistic with what you're targeting,…
Problems With Focusing on Keyword Cannibals
This is a short message on the topic of keyword cannibalization, as it's becoming more of a hot topic in recent months. While it is an essential problem to fix, and many websites do have problems with it, it's very…
Keyword Cannibalization 2018 – Find it & Fix it for SEO
One of the most common and harmful on-site SEO mistakes that I notice on a regular basis is keyword cannibalisation (or cannibalization with a z). This tutorial will outline what keyword cannibalism is, why it's a problem, and how you…
Expert Keyword Research for Better SEO Results
Keywords are great. They make the SEO world go round. But are you doing your kw research the right way? Are you doing more harm than good, with multiple pages targeting the same terms? Could you be missing out on…
Product Page SEO Optimisation Best Practices and Examples
Product pages can make or break your online store. It's the page where a customer makes the final decision to buy, that this is the right product for them. However they need to find it first, which is why on-page…
Ecommerce Site Structure, Urls & Topics
Structuring an ecommerce website should be easy right? Just take all of your product categories, make a page for each, add the products to each one, and you're done... Well not exactly. Common issues such as keyword cannibalisation can occur…
Internal Linking for Ecommerce Websites
Internal linking can help push power to pages you want to rank. The end goal is to rank your categories and products higher, for more phrases to generate more sales for your store. But to do that it needs to…
How to Structure Your Ecommerce Category Pages for SEO
eCommerce category pages are your money makers! They bring in the most traffic, and have the biggest potential to significantly increase your bottom line. However, they aren't always easy to get right. You may have noticed that sometimes you visit…
How to recover an Ecommerce Site from a Google Panda Penalty
I know from personal experience what a Panda penalty can do to an ecommerce store. Simply put, the traffic stats start heading south, and they don't come back quickly! Common Reasons for Ecommerce Panda Penalties While I'm sure you have…