Learn more about what SEO is and how to optimise your website for search engines today.
How To Establish Search Market Share with a New Ecommerce Website
When you're a new website, SEO is very hard. You have no existing authority from links. Google doesn't trust you (often resulting in a Google Sandbox). And if you don't have a national marketing budget, it can seem daunting on…
Link Metrics – What Makes a Good Backlink in 2019?
1,000,000 generic forum and comment links. Kidding. Obviously. But it's one of the most important parts of SEO, and yet so many people look for the wrong things when choosing a link source. Below are the main areas you should…
SEO Impact of GEO IP Redirects – Don’t Do Them (For Your Own Sake)
GEO IP Redirects aren't a good idea for SEO. They are against Google's Indexing and Crawling advice, and can result in de-indexation, reduced organic visibility, and at the end of the day, lost revenue for you or your client. The…
Keyword Targeting for New Websites
You're small, a new website, but you've got big dreams! You want to take on the Guardian, Wikipedia, and every Gov site on the planet. While there's nothing wrong with that, you've got to be realistic with what you're targeting,…
Understanding Search Intent for SEO
You came to this page with a purpose, most likely to solve the problem: What is search intent and how can I use it for my SEO? And so I'll break down the correct way to think about searcher intent,…
The August 2018 / Medic Google Update – 1 Month On
There's been a lot of talk over the last month about the so called "medic update" that occurred in August of 2018. Below I'll briefly summarise my initial findings. img courtesy of SE Round Table Is it user intent…
River Island Loses 45% of Organic Search Traffic
Update 2nd August: Now in August their Traffic has been restored, making me think it was an SEO test that went wrong. **Old Post** From 4.9 million searches per month in June 2018, down to 2.7 million in July 2018.
How To Do A Website Migration Without Harming Your SEO
So you've decided to upgrade your website to a new platform or a new CMS version? Well good luck! You're in for an SEO rollercoaster ride over the next few months, with rankings most likely bouncing around everywhere, with no…
Shopify CMS Audits – Common SEO Problems & Solutions
Now using website builders such as Shopify to setup your store offers a technical free, simply solution to getting it up and running fast. However Shopify isn't great for SEO straight out of the box, and so it will require…
SEO for a New Website
If your website is brand new, then you don't have the historical benefits to rely on in Google. You're treated as the new kid on the block, and this usually means 0 organic traffic. But the good news is, the…