Learn more about what SEO is and how to optimise your website for search engines today.
Understanding Search Intent for SEO
You came to this page with a purpose, most likely to solve the problem: What is search intent and how can I use it for my SEO? And so I'll break down the correct way to think about searcher intent,…
Google is Deprecating the Structured Data Testing Tool
Google has announced that they're deprecating the old Structured Data Testing Tool, as the new Rich Results testing tool is out of beta. I'm personally not a huge fan of the new tool. It's a hell of a lot slower,…
Indexed, though blocked by robots.txt – Should you care?
Almost everyone who runs a website of any size will have this message in Google Search Console. It's a constant yellow stain on anyone who likes to run things without errors. But is it worth fixing? That depends on the…
Fix Shopify Breadcrumbs – data-vocabulary.org Schema deprecated
The warnings were rife in January - data-vocabulary.org schema deprecated - the yellow errors in Google Search Console, and the threat of no more rich breadcrumbs in search results. You can test if your website has the issue by entering…
New Performance Report Colours in Google Search Console
Google has updated the colours used in the Google Search Console Performance Report. The new impressions colour is Purple, and the new Average Position colour is Orange. Previously (see image below) the Impressions colour was Light Green, and the Average…
SEO Audit of Nutrivitality Woocommerce Site
I'm back in 2020 for another free SEO audit example! These audits go into high level findings of a websites SEO issues, however these are a fraction of the checks that I offer in my SEO audit service. This week…
Submitted URL Not Found (404 Error) – Fixing Google Search Console Errors
This is a common error where the Sitemap isn't automatically generated, or it has to be manually updated / refreshed. Essentially, it means that the sitemap contains a URL that is missing (providing a 404 not found error). When does…
Robots.txt Tester Google Search Console
The option may have vanished in the new Google Search Console view, but the robots.txt tester is still alive and well! It's an essential part of developing websites, to monitor and change the urls that Googlebot can access. Here is…
Shopify CMS Audits – Common SEO Problems & Solutions
Now using website builders such as Shopify to setup your store offers a technical free, simply solution to getting it up and running fast. However Shopify isn't great for SEO straight out of the box, and so it will require…
Keyword Cannibalization 2018 – Find it & Fix it for SEO
One of the most common and harmful on-site SEO mistakes that I notice on a regular basis is keyword cannibalisation (or cannibalization with a z). This tutorial will outline what keyword cannibalism is, why it's a problem, and how you…