Learn more about what SEO is and how to optimise your website for search engines today.
Shopify Robots.txt File Error Since January 4th 2021
I have data to suggest that Shopify hasn't been serving a robots.txt file consistently (if at all) since at least January 4th (and looks to have just been fixed today, 5pm GMT January 15th). The image above shows how 690,000…
Google Testing Icon + Loading Preview in SERPs December 2020
Google is testing adding a small document icon next to listings in search results, where users can hover to then see a larger portion of the article in question, see the video below for an example:
New Google Crawl Stats Report – First Impressions
There is a new Google Crawl Stats report that is replacing the old one, and providing a lot more actionable data. The link to the new report is here: https://search.google.com/search-console/settings/crawl-stats Alternatively you can go to Google Search Console -> Settings…
Crawl Rate Removed from Google Search Console
Google has now removed the link to the crawl rate report in Google Search Console. UPDATE: They are replacing it with the new Crawl Stats report, and removing the legacy report after 19th Jan 2021. Here is a link to…
Google My Business Missing Photo Data
As of this moment (16/09/2020 10:00 BST) I'm seeing multiple reports and personal verification that Google My Business is missing photo reporting data in the Insights tab. There may also be an issue with the "Popular Times" data showing. The…
Google is Deprecating the Structured Data Testing Tool
Google has announced that they're deprecating the old Structured Data Testing Tool, as the new Rich Results testing tool is out of beta. I'm personally not a huge fan of the new tool. It's a hell of a lot slower,…
Fix Shopify Breadcrumbs – data-vocabulary.org Schema deprecated
The warnings were rife in January - data-vocabulary.org schema deprecated - the yellow errors in Google Search Console, and the threat of no more rich breadcrumbs in search results. You can test if your website has the issue by entering…
New Performance Report Colours in Google Search Console
Google has updated the colours used in the Google Search Console Performance Report. The new impressions colour is Purple, and the new Average Position colour is Orange. Previously (see image below) the Impressions colour was Light Green, and the Average…
SEO Audit of Nutrivitality Woocommerce Site
I'm back in 2020 for another free SEO audit example! These audits go into high level findings of a websites SEO issues, however these are a fraction of the checks that I offer in my SEO audit service. This week…
Shopify HREFLANG Tags, Apps & Multi Site Guide
There are only 2 apps on the market that successfully offer HREFLANG tag implementation for Shopify. And if you have more complicated requirements, they can be tricky to work with. This guide will help you navigate HREFLANG on Shopify, and…