Ecommerce SEO Consultant, Matt Jackson

Google Released 11 Algorithm Updates in the Last 12 Months…
Is Your SEO Strategy Living in the Past?

As an ecommerce SEO specialist for over 10 years, I’ve lived through countless shifts in the Google algorithm, and helped my clients thrive through SEO that drives online revenue.

I update my SEO processes all the time, based on hours of training, conferences, discussions, and testing.

Latest SEO Reviews:

Experienced Ecommerce SEO Expert

  • Specialist in Ecommerce SEO for over 10 years.
  • Started off in-house, creating and ranking an ecommerce website from scratch.
  • Recent SEO results, no legacy case studies (see here).
  • Over 233 ecommerce websites worked on since 2012.
  • Over 50 public SEO reviews (see here, and here, and here, and here).
  • Over 10,000 hours of hands on ecommerce SEO in practice.
  • Countless hours and money spent on SEO training, conferences, R&D, and testing.
Matt Jackson ecommerce seo expert in his office doing ecommerce seo expert

Does That SEO Pitch Deck Have a Logo from 1999?

Many SEO agencies start by offering free services to generate case studies, which they then use to sell their services for the next 10 years.

Google changes so much in 6 months, that legacy studies can often be non-representative of the service you would receive.

Unlike them, my results page is updated regularly, so you’re confident I know what works in SEO right now.

accessories brand seo november 2022

CMS for Ecommerce SEO Services

I can help you optimise all ecommerce sites no matter the CMS, but I have direct experience on the following platforms:

Ecommerce SEO Reviews

Several current and former clients have kindly put their name to public reviews for my services, to show that I provide real results to real people.

Why Choose Me as Your Ecommerce SEO Specialist?

Ecommerce SEO Specialist

99% of my SEO projects over 10 years have been ecommerce. I know of several non-public technical issues in the major ecommerce platforms that are harming your SEO growth.

233 E-Commerce Projects

With over 233 ecommerce websites personally analysed by me, I’ve been there and done it. It’s highly likely I’ve tackled your unique SEO issue before.

Constantly Updating Processes

I dedicate time to SEO training, conferences, and groups, to ensure I’m always working to best practices, and at the cutting edge of new Google algorithm changes.

Better Value for Small-Medium Sized Companies

With no high staff or office overheads, more of your SEO budget is spent on the value-adding SEO work itself.

No Fixed Contracts

I don’t lock clients into long term contracts, so you’re free to remain agile with your marketing spend.

Long Term Strategies

My SEO approach is designed to provide consistent and sustainable growth.

Easy to Integrate

I work with your existing website setup or agency, without the need to manage the entire web project (which many agencies insist upon).

Tools Used in Ecommerce SEO

(with more too cutting edge to list publicly)

Have a Quick Ecommerce SEO Question? I’ll Answer It for Free

Not every SEO task is worth a billable hour, so if it’s just a quick SEO question or problem, click the button below to submit it to me for free:

My Ecommerce SEO Process

1. Technical Audits – Strong Foundations

Controlling what Google indexes and crawls, and fixing any problems.

Particularly important in ecommerce, where faceted navigation can create infinite crawl black holes, causing Panda penalty and keyword cannibalization related issues.

2. Keyword Research, Mapping & Topic Clustering

Keyword research isn’t as easy as plugging a word into a tool.

It involves understanding what Google’s AI has determined is a unique topic, identifying areas for sub-topics, and mapping these out for a long term content plan.

3. NLP Backed On Page Optimisation to Feed The Google AI

Using NLP AI to mimic the way the Google AI understands topical relevance, optimising pages for both bots and users.

Including crafting titles for CTR, and understanding page topic for user intent.

4. Off Site, Links, & Entity Optimisation

Google uses off site signals to determine the trustworthyness and authority of a specific entity (aka your website/company).

I work to build relevance, strength, and positive sentiment for clients, resulting in higher rankings that will last.

This involves link building, schema.org and entity clustering, narrative influence, and more.

Example Ecommerce  SEO Audits – Learn From These Mistakes

I’ve conducted micro SEO audits on various types of ecommerce websites, to help inspire you to fix your own website. Click below to browse them all:

Ecommerce SEO Products

Monthly SEO Services (most popular)

Best for consistent growth & simplicity.

For brands that want a hands off approach to SEO, letting me take the reigns.

I’ll work on your campaign monthly, implementing changes directly into your CMS, and reporting progress along the way.

This will take the site through all the stages of Technical, Keyword Research, On Page, and Off Page.

SEO Audits

Best for New Sites, DIY or Penalties.

If you want to self manage your SEO, but you feel your approach needs to be updated, then an SEO audit is perfect.

It can be used to refine your strategy, and get you moving in the right direction.

It’s also appropriate if you’ve recently had a site penalty, and want to uncover the reasons why.

And finally it’s perfect for new sites, where you may not have the budget for ongoing services until later in your growth curve.

International SEO & HREFLANG

HREFLANG implementation is one of the hardest aspects of technical SEO, which is why the web is littered with support and forum requests on the topic.

Many of the apps to automate it do it badly, and developers doing custom code often make mistakes.

I can help guide you through the international SEO process, helping you rank the appropriate version of a site in different locations.

Site Migrations

Site migrations are messy, and can destroy your SEO if you don’t know what you’re doing.

I’ve helped many sites successfully migrate to new domains and new platforms, helping them to address both the technical and content aspect of the migrations.

You can scale a service to fit how much help you need.

Hourly SEO Consulting

Best for specific SEO problems, or micro budgets.

If you know exactly what your problem is and just want an extra pair of eyes, then my hourly consulting is perfect for this.

It can also be used to answer SEO questions if you only have a small budget.

Keyword Research, Competitor Analysis & Content Mapping

Sites of all sizes often find it hard to understand where to focus.

Existing sites can often feel like they’ve “covered it all”, but may find they’ve duplicated a topic too many times (causing cannibalisation issues).

This service is designed to create a complete map of keywords in your space, map topics to existing/new pages, and identify topic duplication.

This can help owners and managers better understand where their site is at, and what they should focus on.

Authority Link Building

Proving to Google that you’re worth ranking.

Links are one of the biggest ranking factors in Google, and so without link building, you will struggle to compete in competitive niches.

I focus on links that are relevant to your site, from sites that receive traffic from Google.

Toxic Link Audits & Disavow Files

Good links help you, but toxic links can harm your rankings.

I help companies that have a large amount of toxic links to audit them, and submit a Disavow file to Google to discount them.

This is using Link Research Tools, the best in the business.

Prefer to DIY Your Ecommerce SEO? I Have Lots of Free Guides

I’ve documented my ecommerce SEO knowledge into several blog posts over the years, click the button below to browse this free training:

new uk keyword data in ahrefs

Ahrefs Imports New UK Keyword Data

Ahrefs has imported a whole new range of keyword data into their tool for the…

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Shopify Removes Page Title Character Limits

This morning (29/04/2021 GMT) it appears that Shopify has removed the Page Title character limit…

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shopify major robots.txt file downtime

Shopify Robots.txt File Error Since January 4th 2021

I have data to suggest that Shopify hasn't been serving a robots.txt file consistently (if…

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Google Testing Icon + Loading Preview in SERPs December 2020

Google is testing adding a small document icon next to listings in search results, where…

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crawl stats home screen

New Google Crawl Stats Report – First Impressions

There is a new Google Crawl Stats report that is replacing the old one, and…

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Crawl Stats link gone from Google Search Console

Crawl Rate Removed from Google Search Console

Google has now removed the link to the crawl rate report in Google Search Console.…

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Ecommerce SEO Guides by CMS

If you have a specific issue with your ecommerce CMS SEO, I may have already published an article on how to solve it.

See my CMS based guides below:

Woocommerce | Shopify | Magento | Opencart

You made it to the end! Now contact me about your ecommerce project below:

You can also email me (info@matt-jackson.com) or call +44 1392 58 1669