You don't need a generalist SEO; you need someone who understands the unique mechanics of online retail. See how I help brands navigate these common scenarios.
Our store relies too much on PPC for sales, and I want to diversify my traffic with SEO
Great choice, SEO is more sustainable and better value for money in the long run, and you already have a website that's proven to convert (often a major sticking point for SEO-only brands).
I want to grow our SEO channel, but I don't have a big agency budget
Smart choice, agencies will often require a large minimum spend to cover their high overheads (staff, office, etc). My services are different - more money towards actual value-adding work, and I work with you directly (you are not a small fish in a big pond).
I've tried SEO before and it hasn't worked, and I think an ecommerce-specific expert will do better
This actually makes a lot of sense. There are plenty of platform-specific SEO issues that generalist SEO professionals can easily miss, and these may well have hampered your results. I have 14 years in purely ecommerce SEO (the opposite of a generalist).
I need an SEO audit to make sure we're still running up to date best practices.
Good plan, if you're implementing an SEO strategy yourself, it's always a good idea to sense-check your strategy every 6-12 months, to ensure you're still keeping up with Google updates (of which there are plenty!).
We want to migrate to another ecommerce platform, and we're worried about the SEO implications
Rightfully so, this is one of the biggest reasons e-commerce sites lose traffic through poorly managed migrations (when the developer claims they've "done the SEO"). I can guide you through the process and help you retain and even improve your traffic.
We're about to launch a new product range, and would like SEO to help scale it more quickly
This works really well, especially if you already have a strong SEO foundation. I can research the new niche, map out the pages your should create, and help you optimise a plan of attack to help the new product range rank as fast as possible.
I don't trust my current SEO provider and would like a professional to review their work
No problem, SEO is hard to implement and even harder for a non-expert to understand from the outside. I'm happy to give you impartial advice based on your concerns.
We've had an influx of toxic links correlating with ranking drops and I need a professional to audit them
This happens constantly and has really ramped up since 2024. I perform regular link detox audits and disavow updates on my clients, and I can do the same for you (either one-off or as part of a retainer).
We dominate our category but we're worried about new brands eroding our market share
Always good to be proactive, and maintaining your position is the final stage of any SEO service. I can help assess your strengths and weaknesses, and guide you through a plan to keep yourselves at the top.
14 years of ecommerce-specific SEO experience, I started in-house and built their ecommerce channel from scratch, and have worked with over 233 stores in my career so far.
14 Years of Proof
I have a collection of 50+ public reviews, and a bank of existing clients, some of whom have been with me for the full 14 years.
I Enjoy It
I genuinely love the feeling of outranking large retailers with smaller sites, simply through better SEO.
No Fixed Contracts
You can be agile with your marketing spend, no long term commitments.
What is SEO Worth?
Can you work out how much extra revenue SEO traffic could bring for your online store?
10,000
1.5%
$150
Potential Monthly Revenue
$10,500
Cost of Inaction ⓘ:
$0.00 / hour lost
Based on conservative organic growth estimates.
My Consultant-Led Delivery Model: 14 Years of Proof
When you hire me, you aren’t just getting an “SEO guy”. You are getting an expert-led SEO delivery model backed by over a decade of wins in the most competitive niches. I’ve helped over 233 stores navigate ecommerce SEO challenges ranging from technical “ghosts” to massive platform migrations.
Direct Expertise: You get the same consultant-led SEO approach that has earned a 4.98/5 rating from over 50 verified reviews.
Global Reach, UK Roots: While I am based in the UK, my structured data strategies and international SEO expertise help brands scale across 90+ countries.
Commercial Objectives: Everything I do is mapped to your commercial objectives. If it doesn’t help you sell more products, it’s not in the plan.
CMS Expert: I have multiple clients on all the large CMS platforms (including Shopify, BigCommerce, Magento, WooCommerce, and Opencart), which means I understand the key differences and challenges when working on your project.
My Ecommerce SEO Process
My ecommerce SEO consultation is a hands-on partnership. Whether you need a one-off SEO evaluation or an ongoing optimization plan, I provide the senior-level insights agencies simply can't match.
01
Detailed initial SEO audit report
This proprietary report process highlights your existing issues, your growth potential, and delivers a plan for how we can implement an ongoing SEO service (or for you to DIY). This audit-led roadmap ensures we're basing our strategy on concrete facts that are unique to your business, as opposed to a boilerplate cookie-cutter strategy.
02
Crawl and Site Architecture
I ensure your platform - be it Shopify, Magento, or BigCommerce - is technically flawless. Crawl optimisation strategies are one of my specialties, and I understand the unique challenges ecommerce architecture can create (and know exactly how to fix it).
03
Revenue-Focused Keywords
My ecommerce keyword strategies focus on conversion-led buyer-intent topics that are designed to generate revenue, not just create impressions. This means your SEO will be tied to measurable business outcomes - sales. I map out a keyword strategy that balances high-volume terms with the niche queries that convert.
04
Ongoing optimisation
I don't just stop once we hit page 1, I use progressive and iterative on-page SEO methods to build upon our initial optimisation and squeeze every last bit of ranking power out of the page until we hit position 1.
05
Monthly Reporting
No vanity metrics. My reporting focuses on organic revenue and performance-led growth.
Service Areas - Who Can Use My SEO Services?
Who can use my SEO services? I focus on targeting English-language speaking countries, and so that includes websites targeting the UK, USA, Canada, and Australia.
If your brand is located elsewhere, I can still help you sell into those markets.
I work with clients using any ecommerce CMS, including Shopify, BigCommerce, Adobe Commerce, Opencart, Magento, Woocommerce, and others.
I work with in-house teams, store owners, and other agencies to help them achieve ecommerce SEO success.
I can work with you in the following ways:
Hourly SEO consulting
Agreed project-level budget
One-off SEO audit
Ongoing monthly services
1. My Ecommerce SEO Growth Plan: The Audit-Led Methodology
I don’t believe in “guesswork” SEO. My consultant-led SEO framework is built on a structured, audit-led methodology. We start with a comprehensive assessment of your current technical health and market position to identify exactly where you are losing money.
Structured Audits: I perform a deep-dive into your site architecture and crawl optimization to ensure Google can find every product.
Prioritized Roadmaps: You won’t get a 100-page document of “fluff”. You get actionable next steps and prioritized execution plans that focus on measurable business outcomes first.
Content Gap Analysis: I identify the long-tail queries your competitors are ignoring, allowing us to capture qualified customers at a lower cost than PPC.
2. The Benefits: Turning Organic Performance into Organic Revenue
The ultimate goal of an ecommerce performance engine is to stop you from over-paying for every single click. By shifting to a performance-led strategy, we uncover missed revenue opportunities hidden within your existing traffic patterns.
Maximized Organic ROI: Unlike PPC, which stops the moment you stop paying, my monthly ecommerce seo service retainer builds a permanent asset that compounds in value.
High-Intent Authority Pages: We build authority pages designed to rank for broad category terms while simultaneously capturing specific product searches.
Diversified Traffic: I help you reach your growth objectives by building a sustainable channel that protects you from rising ad costs and market volatility.
The Unique Matt Jackson Ecommerce SEO Method
1. The “Underdog SEO Growth Engine”
I’ve spent 14 years helping smaller, agile brands outmaneuver the retail giants. I call my approach the Underdog Growth Engine. While major retailers are slowed down by corporate bureaucracy and “safe” one-size-fits-all strategies, I identify high-intent “niche gaps” and technical shortcuts they’ve overlooked. We don’t try to outspend them; we out-think them by being faster and more targeted.
Precision Intent Mapping: We move beyond vanity keywords to target terms that drive actual revenue, not just “traffic”.
Agile Strategy: Because I work with you directly, we can implement changes in days that would take a major retailer months to approve.
Sustainability First: My goal is to build an organic “moat” around your brand, systematically reducing your reliance on expensive PPC.
2. The “Pure-Play Ecom Protocol”
Generalist SEO professionals often miss the platform-specific “ghosts in the machine” that hamper growth. My Pure-Play Ecom Protocol is a deep-dive diagnostic system I’ve refined since 2012. Whether you are on Shopify, Magento, or WooCommerce, I fix the structural flaws that stop Google from indexing your products correctly.
Zero-Risk Migrations: I guide you through platform moves so you retain every ounce of your hard-earned ranking authority.
Technical Link Defense: I perform regular link detoxes to protect your site from the toxic link influxes that have ramped up since 2024.
Platform Optimization: I don’t just find “errors”; I implement fixes specifically for your platform’s unique architecture.
3. The “Direct-Impact Model”
The biggest “leak” in your marketing budget is agency fluff – paying for account managers and junior staff who are learning on your dime. My Direct-Impact Model is the opposite. You get 100% senior-level expertise applied directly to your site. Every pound of your spend goes toward value-adding work, not agency overheads.
No Long-Term Contracts: I believe in proving my value every month. You stay because of the results, not because a legal document is holding you hostage.
Expert-to-Founder Access: You deal with me, Matt, directly. No middleman, no “lost in translation” emails, just pure expert consulting.
ROI-Driven Roadmaps: Using my SEO ROI Calculator, we build plans based on your actual potential revenue and the “Cost of Inaction”.
Rated 4.98/5
from 50+ Reviews
Real reviews
from real clients
★★★★★
Kenneth Chan 08/01/2022
★★★★★
"Matt has deep expertise in ecommerce seo, is easy to work with, and is a fair and reliable person. great service and will continue to work with."
Nick Leonardos 07/01/2022
★★★★★
"Matt cuts through the noise online and provides tremendous value to implement into your site straight away. His response time for my SEO questions was extremely fast and his guidance very helpful!"
Shane Minte 04/01/2022
★★★★★
"Incredible value. Matt is a consummate professional. Provided his SEO analysis on a very short timeline, and far exceeded my expectations. Highly recommend!"
Darran Issitt 12/01/2021
★★★★★
"I have recently taken over a pub/restaurant business and I needed to get the new website up the search rankings to increase footfall. A friend of mine recommended Matt and I can honestly say he has done a great job. He has been very responsive, supportive and kept me updated throughout the process."
Will Schluter 11/01/2021
★★★★★
"Matt is an amazing SEO technician. My website wasn’t showing up in Google’s search results after a re-design and he fixed the bug and had it functioning at the top of the results page in under 24 hours. Thanks, Matt!"
Seamus McDermott 04/01/2021
★★★★★
"Brilliant five star SEO services! Matt holds extensive experience in SEO, he has over delivered what my expectations were for the first few months. Matt has managed to accomplish page 1 results."
James Rowan 03/01/2021
★★★★★
"With very short notice Matt jumped into action and audited a large ecommerce site that we had indexing issues with. His experience in technical SEO is second to none and he has given us some valuable insights."
Shaving Time 02/01/2021
★★★★★
"I can only say that Matt is an SEO genius, my one wish was to get Shaving Soap UK on the first page of google searches, he has done so much more than that. Now I am scared to let him go ;-)"
Lewis Davison 01/01/2021
★★★★★
"Matt helped us with some on-site SEO optimisation for our Shopify site and provided some really useful advice on how we could make some improvements. We would highly recommend him."
Steve Mustarde 01/01/2021
★★★★★
"Matt did a full audit of my ecom store and it was enlightening, thorough, directional and went beyond pure SEO into a bit of conversion optimisation for good measure. Very glad I hired him."
Kevin Chippindale 01/01/2021
★★★★★
"Matt has been a terrific asset. Solid advice, timely responses and an ability to stick to deadlines and budgets. Our organic google rankings have steadily improved and been maintained during the time we’ve worked with him."
Luca Istrice 01/01/2021
★★★★★
"Great job, Matt helped us setting up all SEO relevant things in Shopify. Fast turnaround and smooth communication. I will recommend Matt for our future projects."
People Also Ask
Zero-Click Strategy: capturing these answers builds authority.
Is ecommerce SEO really that different to normal SEO?
Yes, there are several unique elements in e-commerce that make SEO particularly challenging. Many of these are on the technical side of things, including dealing with faceted navigation and large product inventories, as well as understanding the sales funnel and keyword landscape.
Do you offer SEO Audits?
Yes, I offer a range of SEO audits, including small mini-audits for a quick overview, and larger, more comprehensive audits that involve technical analysis, on page reviews, user experience checks, and link building analysis.
What platforms do you work with?
I can work with any ecommerce platform, whether a well-known brand or a custom-built framework. I actively work on Shopify, WooCommerce, and OpenCart sites every week, implementing edits directly in the CMS. For Magento projects, I tend to provide changes for your team to implement in-house, as Magento is temperamental (to say the least).
How quickly do we see SEO results?
SEO progress is very difficult to predict, particularly over the last 3 years, where major results have come around Google core algorithm updates. That being said, during a monthly service I would expect to see an ongoing increase in overall impressions as keywords begin to rank in the top 100, following by a steady increase in clicks as rankings start to hit page 1.