Ecommerce SEO Consultant, Matt Jackson
Google Released 11 Algorithm Updates in the Last 12 Months…
Is Your SEO Strategy Living in the Past?
As an ecommerce SEO specialist for over 10 years, I’ve lived through countless shifts in the Google algorithm, and helped my clients thrive through SEO that drives online revenue.
I update my SEO processes all the time, based on hours of training, conferences, discussions, and testing.
Latest SEO Reviews:
Experienced SEO Expert
- Specialist in Ecommerce SEO for over 10 years.
- Started off in-house, creating and ranking an ecommerce website from scratch.
- Recent SEO results, no legacy case studies (see here).
- Over 233 ecommerce websites worked on since 2012.
- Over 50 public SEO reviews (see here, and here, and here, and here).
- Over 10,000 hours of hands-on ecommerce SEO in practice.
- Countless hours and money spent on SEO training, conferences, R&D, and testing.
Does That SEO Pitch Deck Have a Logo from 1999?
Many SEO agencies start by offering free services to generate case studies, which they then use to sell their services for the next 10 years.
Google changes so much in 6 months, that legacy studies can often be non-representative of the service you would receive.
Unlike them, my results page is updated regularly, so you’re confident I know what works in SEO right now.
CMS for SEO Services
I can help you optimise all ecommerce sites no matter the CMS, but I have direct experience on the following platforms:
Why Choose Me as Your SEO Specialist?
Expert SEO Tools
(with more too cutting edge to list publicly)
My Specialist E-Commerce SEO Process
1. Technical Audits – Strong Foundations
Controlling what Google indexes and crawls, and fixing any problems.
Particularly important in ecommerce, where faceted navigation can create infinite crawl black holes, causing Panda penalty and keyword cannibalization related issues.
2. Keyword Research, Mapping & Topic Clustering
Keyword research isn’t as easy as plugging a word into a tool.
It involves understanding what Google’s AI has determined is a unique topic, identifying areas for sub-topics, and mapping these out for a long term content plan.
3. NLP Backed On Page Optimisation to Feed The Google AI
Using NLP AI to mimic the way the Google AI understands topical relevance, optimising pages for both bots and users.
Including crafting titles for CTR, and understanding page topic for user intent.
4. Off Site, Links, & Entity Optimisation
Google uses off site signals to determine the trustworthyness and authority of a specific entity (aka your website/company).
I work to build relevance, strength, and positive sentiment for clients, resulting in higher rankings that will last.
This involves link building, schema.org and entity clustering, narrative influence, and more.
A Range of SEO Consultancy Options
Monthly SEO Services (most popular)
Best for consistent growth & simplicity.
For brands that want a hands off approach to SEO, letting me take the reigns.
I’ll work on your campaign monthly, implementing changes directly into your CMS, and reporting progress along the way.
This will take the site through all the stages of Technical, Keyword Research, On Page, and Off Page.
SEO Audits
Best for New Sites, DIY or Penalties.
If you want to self manage your SEO, but you feel your approach needs to be updated, then an SEO audit is perfect.
It can be used to refine your strategy, and get you moving in the right direction.
It’s also appropriate if you’ve recently had a site penalty, and want to uncover the reasons why.
And finally it’s perfect for new sites, where you may not have the budget for ongoing services until later in your growth curve.
International SEO & HREFLANG
HREFLANG implementation is one of the hardest aspects of technical SEO, which is why the web is littered with support and forum requests on the topic.
Many of the apps to automate it do it badly, and developers doing custom code often make mistakes.
I can help guide you through the international SEO process, helping you rank the appropriate version of a site in different locations.
Site Migrations
Site migrations are messy, and can destroy your SEO if you don’t know what you’re doing.
I’ve helped many sites successfully migrate to new domains and new platforms, helping them to address both the technical and content aspect of the migrations.
You can scale a service to fit how much help you need.
Hourly SEO Consulting
Best for specific SEO problems, or micro budgets.
If you know exactly what your problem is and just want an extra pair of eyes, then my hourly consulting is perfect for this.
It can also be used to answer SEO questions if you only have a small budget.
Keyword Research, Competitor Analysis & Content Mapping
Sites of all sizes often find it hard to understand where to focus.
Existing sites can often feel like they’ve “covered it all”, but may find they’ve duplicated a topic too many times (causing cannibalisation issues).
This service is designed to create a complete map of keywords in your space, map topics to existing/new pages, and identify topic duplication.
This can help owners and managers better understand where their site is at, and what they should focus on.
Authority Link Building
Proving to Google that you’re worth ranking.
Links are one of the biggest ranking factors in Google, and so without link building, you will struggle to compete in competitive niches.
I focus on links that are relevant to your site, from sites that receive traffic from Google.
Toxic Link Audits & Disavow Files
Good links help you, but toxic links can harm your rankings.
I help companies that have a large amount of toxic links to audit them, and submit a Disavow file to Google to discount them.
This is using Link Research Tools, the best in the business.
Ahrefs Imports New UK Keyword Data
Ahrefs has imported a whole new range of keyword data into their tool for the…
Shopify Removes Page Title Character Limits
This morning (29/04/2021 GMT) it appears that Shopify has removed the Page Title character limit…
Shopify Robots.txt File Error Since January 4th 2021
I have data to suggest that Shopify hasn't been serving a robots.txt file consistently (if…
Google Testing Icon + Loading Preview in SERPs December 2020
Google is testing adding a small document icon next to listings in search results, where…
New Google Crawl Stats Report – First Impressions
There is a new Google Crawl Stats report that is replacing the old one, and…
Crawl Rate Removed from Google Search Console
Google has now removed the link to the crawl rate report in Google Search Console.…
SEO Guides by CMS
If you have a specific issue with your ecommerce CMS SEO, I may have already published an article on how to solve it.
See my CMS based guides below:
Woocommerce | Shopify | Magento | Opencart
You made it to the end! Now contact me about your ecommerce project below:
You can also email me (info@matt-jackson.com) or call +44 1392 58 1669
What is an ecommerce SEO consultant?
An ecommerce SEO consultant is an independent SEO practitioner that provides SEO services on a consultancy basis. This can involve hourly work, as well as SEO audits, and retainers.
Ecommerce requires a special set of SEO skills, designed to optimise the product and category pages of your store, as well as improving the conversion rate through conversion rate optimization (CRO).
The end goal is to improve your organic position for purchase intent keywords in Google search on both mobile and desktop, resulting in an increase in traffic in your Google Analytics and Google Search Console data. These will drive a sale, and complement your work with PPC and Social Media.
The process is about your customers and products, helping to demonstrate the value of features and encourage sales to your stores. This includes keyword research around other retailers, countries, and businesses, to understand how competitors are marketing.
Good inventory management is also important, as goods go in and out of stock, which can cause issues with bounce rate and technical SEO management issues like 404 errors.