Ecommerce SEO Services

Yes I offer hourly SEO consulting, so you can pay by the hour until the project is finished. This is usually paid after the work is completed in pre-agreed blocks of time.

SEO is a long term investment, and can take a long time to improve your traffic enough for you to see an ROI.

However this is heavily dependant on how authoritative your website is, the competitiveness of your industry, and the budget you have to invest.

It’s very difficult to say without a thorough anlaysis of your website and the market.

That being said, most websites will see an increase in clicks within 1-2 months of implementing SEO best practices.

The ideal scenario is to book work in 1 month in advance. If you have an SEO emergency, then contact me to ask about an earlier slot, and I may be able to move a few projects around to accommodate you.

No I don’t use fixed term contracts to offer SEO services. I prefer the results to do the talking. And it allows you to be flexible with your marketing budget, which is important for fast growing small-medium sized businesses.

No you can retain full control of your website as it is now, and I can work with your current development team or external agencies.

Yes I offer hourly SEO consulting, which can be useful for those who have a specific problem they want to fix, or a smaller budget where they want to fix the problem themselves.

In monthly SEO reports, you will receive a word document detailing the tasks completed, as well as an overview of the progress in traffic from Google Search Console, and commentary on your target keyword rankings.

You will also receive a keyword rank tracking spreadsheet, tracking long term keyword movement with benchmarks to understand how the project is performing.

SEO progress is very difficult to predict, as there are so many variables involved it makes it almost impossible to apply a fixed time period without analysing the site and industry.

The main factors are:

• Industry competitiveness – how many other companies are investing heavily in SEO services.
• Website authority – if your website has a lot of historical authority, SEO results usually happen more quickly.
• Budget – the more money you have to throw at the problem, the faster it usually goes.
• Technical constraints – sometimes there are difficult technical constraints to a project that make it difficult to implement changes.

In general, SEO results can appear within the first 1-2 months for easy keywords, or where there were simple changes holding the site back from rankings. However the best measure of an SEO campaign is to look over a 6-12-18 month period.

There are lots of unique elements to ecommerce SEO which differ from a traditional blog or portfolio website, including:

• Large number of pages – ecommerce sites tend to have a much larger number of pages, making technical and templated issues even more important to fix.
• Faceted navigation (aka product filters) – filters on your category page can often cause an exponential amount of urls to be indexed, which can cause website penalties related to the quality score (Google Panda).
• Schema.org/Rich Snippets – with the commercial intent of ecommerce websites, rich snippets are even more important, generated using proper schema.org code.
• Keyword research – the obvious keyword isn’t always the correct one for ecommerce, as the intent of a search results page can be informational, and so you may sometimes be best adjusting titles and optimisation for the “buy” variant of a keyword.

Contact me today for more information.