Ecommerce SEO Services

Ecommerce SEO Strategy

SEO for your e-commerce website post-build phase is very important. I can devise and execute ecommerce SEO to stimulate brand awareness and sales, helping to grow the traffic to your online store. I offer a specialist set of consulting services, to help get your website or your client’s website ranking properly in search engines.

SEO services for ecommerce websites is my speciality, including Shopify, WordPress/Woocommerce, Opencart, Magento, and other customer CMS types.

You expect a level of professionalism from e-commerce SEO services, and that’s why I maintain a changelog of website edits, and communication as we go forward.

E-commerce is a different game from traditional SEO services, with a lot of highly technical elements that scale across the whole site, that can create massive problems in themselves, and so vary greatly from lead generation SEO services.

SEO Strategy for Ecommerce SEO Campaigns

As part of your overall digital marketing strategy, your SEO strategy should be focused on generating long term value. Usually with ecommerce this is a focus on profitable sales.

Whilst sales rely a lot on your conversion rate, SEO can have a big impact, by making sure it focuses on keywords that are appropriate for your product mix.

Category Page Optimisation

Category pages are the main traffic drivers for most ecommerce websites. They aim to target the shorter commercial terms, often with higher competition.

It’s important to match the user experience of your category pages to the SERP, which means analysing if people want to navigate to sub-types, or filter a large product list.

Product Page Optimisation

Product page optimisation includes keyword targeting, usually a singular term, and making sure both the product title, meta description, image, and content is optimised for this terms. It also involves structuring the internal links to boost the page too.

Backlinks Boost Authority

Backlinks (links from other websites) can help to improve your rankings for all keywords. I focus on generating backlinks that are relevant to your industry, from sites that have a strong amount of Google traffic.

Best Alternative to an Ecommerce SEO Agency, SEO Company, or Marketing Agency

When you’re running an ecommerce business, you want to be able to scale your revenue effectively. Larger agencies have very large overheads, which means that a medium sized budget is often absorbed with setup/running costs, without much left to spend on the actual SEO work.

I on the other hand operate a lean service, where 100% of your budget is focused on the tasks that make your website rank better.
You can see plenty of case studies on my site that show the power of my services.

Content Marketing for Long Tail Keywords and High Funnel Organic Search Growth

Targeting longer tail keywords with new landing pages that are easier to rank, helps both to build the relevance of your site for the main terms, and can bring in sales through these new potential customers, and improve your bottom line. That’s the power of content creation at scale.

All Ecommerce Platforms Served

I have experience ranking all the major ecommerce platforms, and many lesser known platforms. These include WordPress/Woocommerce, Shopify, Magento, Opencart, and more.

General Digital Marketing Strategy

I do not offer PPC campaigns, but I do advise customers use PPC to drive traffic to landing pages. I also advise customers use social media marketing to drive social referral traffic to their websites.

My SEO Background

I first worked as an in-house SEO, building a companies ecommerce portfolio from scratch. I then branched out on my own, and I’ve gone from strength to strength. I have plenty of evidence for my SEO performance online, helping startups to established companies succeed. I improve the visibility of websites every day, from e-commerce sites, to local sites, to general blogs, and anyone else looking to rank in the search results, converting your visitors into buyers.

I’ve learnt my SEO expertise from a mixture of expensive training, conferences, and real world testing, without the need for a large SEO team, helping me become and ecommerce SEO expert.

SEO Glossary

• SERP – search engine results page.
• SEO – search engine optimisation.
• Target Audience – the customers you want to see your offer.
• Web design – editing or creating a website.
• Internal links – links going from a page on your site, to another page on your site.
• Social Media – any website where user interaction is the main focus, such as Facebook, Twitter and Snapchat.
• Converion Rate Optimisation – the process of testing different website elements and content to increase the amount of people who convert.
• Keywords – these are the terms people search in Google. Usually SEO focuses on relevant keywords to your product or service type.
• PPC – PPC usually refers to Google Ads/Google Adwords (the paid part of Google search), but there is also social ppc such as Facebook or Instagram ads.