Technical Challenges with International SEO – HREFLANG Tags
The main technical challenge with international SEO is the implemenetation of HREFLANG tags.
This challenge varies by CMS, and the number of sites you have, as well as the percentage of inventory shared across site language and country variations.
I’ve helped stores on many popular CMS types implement HREFLANG tags correctly, as well as consulting with more bespoke CMS along with 3rd party developers to help with more complicated setups.
Content Challenges with International SEO
Scaling unique, properly translated content across your international versions is one of the biggest hurdles from a content perspective.
You need to fully localise your content to ensure Google respects international versions as unique pages, otherwise you can end up with consolidated content in Google Search Console, and therefore poor indexation of international versions.
Need Help With Your International SEO?
If you need help, even if it’s a small question, contact me via email at firstname.lastname@example.org or fill out the form below:
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International SEO & HREFLANG FAQs
Can you implement HREFLANG tags on my CMS?
I want a very complicated Language and Country Combination setup, can you help?
Yes I have experience implementing some very complicated HREFLANG setups across multiple domains and languages, so I should be able to help you with your project.
Do you work by the hour or can you provide a project price?
For HREFLANG setups I can usually quote a fixed price if the project is simple, but for more complicated projects it will likely be by the hour.