Below are various screenshots/mini case studies I’ve collected over the years to showcase the type of SEO results I achieve for my clients.
Over the last few years I’ve focused on my existing clients as opposed to searching for new business, so some of these are fairly old, but they offer good evidence of how I adapt to Google algorithm changes, and how long I’ve been achieving success for:
November 2022 – USA Domination for Luxury Fashion Brand
Industry: Luxury Fashion
Site Type: Ecommerce
Services performed:
- Link building – links from authority websites relevant to the product type.
- Content creation – large scale content creation for “best” style keywords to capture more potential buyers.
- Category page optimisation – improving the positions for buyer keywords.
- Site structure and internal linking improvements based on knowledge graph and topical authority principles.
Results
- 3x organic traffic year over year.
- 1000% increase in e-commerce revenue from organic traffic compared to 2021.
November 2022 – UK Appliances Fast Growth
Industry: Appliances
Site Type: Ecommerce
Services performed:
- Link building – links from authority websites relevant to the product type.
- Category page optimisation – improving the positions for buyer keywords.
- Site structure and internal linking improvements based on knowledge graph and topical authority principles.
- Technical audit and implementation.
- Content creation.
Results
- 3x organic traffic year over year.
- Traffic value from $600 to $3,500+.
- Top rankings for several important buyer intent keywords.
November 2022 – USA Electronics Site Hitting New Heights
Industry: Electronics
Site Type: Ecommerce
Services performed:
- Link building – links from authority websites relevant to the product type.
- Category page optimisation – improving the positions for buyer keywords.
- Site structure and internal linking improvements based on knowledge graph and topical authority principles.
- Technical improvements.
Results
- 4x organic traffic year over year.
- Traffic value from $2,000 to $14,000+.
November 2022 – Accessories Brand Strong 6-Month Growth
Industry: Accessories
Site Type: Ecommerce
Services performed:
- Link building – links from authority websites relevant to the product type.
- User experience analysis and suggestions.
- Category page optimisation – improving the positions for buyer keywords.
- Site structure and internal linking improvements based on knowledge graph and topical authority principles.
- Content creation.
Results
- 40% traffic growth in 6 months.
- Traffic value from $1,600 to $4,600+ in 6 months.
November 2022 – Home Goods Retailer Strong Recovery
Industry: Home Goods
Site Type: Ecommerce
Services performed:
- Keyword GAP analysis for new product and category page opportunities.
- Technical audit and ongoing help.
- Site structure analysis and advice.
Results
- Traffic estimates from 573,000 to 718,000 in 6 months.
- Traffic value from $300,000 to $330,000 in 6 months.
July 2022 – Luxury Fashion Brand Continues Strong USA Growth
Industry: Luxury Fashion
Site Type: Ecommerce
Services performed:
- Ongoing SEO Services
Results
- 50% organic traffic increase compared to previous 6 months.
- Traffic value from $4.5k to $25k in 6 months.
- 6 month revenue from organic up 177%.
July 2022 – Shopify Site Hits Page 1 For Large Target Terms
Industry: Gadgets
Site Type: Ecommerce
Services performed:
- Ongoing SEO Services
Results
- Over 2x organic traffic increases compared to previous 6 months.
- Page 1 for major commercial single word keyword.
- Large increase in sales.
July 2022 – USA Electronics Site Consistent SEO Growth
Industry: Electronics
Site Type: Ecommerce
Services performed:
- Ongoing SEO Services
Results
- 60% traffic increase in 6 months.
- $600 to $5,800 traffic value in 12 months.
July 2022 – UK Site Large Increase in Clicks
Industry: Services
Site Type: Services
Services performed:
- SEO Audit & Opportunity Report
- Ongoing SEO Services
Results
- 71% traffic increase in 6 months.
- $7000 to $25,000 traffic value in 6 months.
July 2022 – UK B2B Ecommerce Strong SEO Improvements
Industry: B2B
Site Type: Ecommerce
Services performed:
- Ongoing SEO Services
Results
- 60% traffic increase in 6 months.
- $753 to $3,400 traffic value in 12 months.
July 2022 – UK Fashion Ecommerce Strong Year Growth
Industry: Fashion
Site Type: Ecommerce
Services performed:
- Ongoing SEO Services
Results
- 83% traffic increase compared to 2021 3 month period.
- $1700 to $5,800 traffic value in 12 months.
December 2021 – Luxury Fashion Brand Strong SEO Growth in the USA
Industry: Luxury Fashion
Site Type: Ecommerce
Services performed:
- SEO Audit & Opportunity Report
- Ongoing SEO Services
Results
- Huge increase in page 1 commercial keywords, in a highly competitive industry in the USA.
- 58% increase in organic traffic compared to 2020.
- Traffic value from $1.5k to $3.5k.
- Sept-Nov Sales improved from €374 in 2020 to ~€14k in 2021.
December 2021 – SEO Audit Results in Exceptional Improvement After Google Update
Industry: Sports
Site Type: Ecommerce
Services performed:
- SEO Audit & Opportunity Report
- Follow-up advice
Results
- Excellent improvement in traffic after implementing audit recommendations.
- From approx. 2.2k clicks per month in November 2020, to 6.9k clicks in December 2021.
- Traffic value improved from $535 to $1,655 per month.
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December 2021 – Low Budget Shopify Client on Page 1 for Main Keyword in 3 Months
Industry: Gadgets
Site Type: Ecommerce
Services performed:
- SEO Audit & Opportunity Report
- Ongoing SEO Services – low budget
Results
- Brand new website for 2021.
- Main target keyword on page 1 within 3 months.
- 25,400 clicks sent in the first 11 months.
- Traffic value from 0 to $1k per month.
December 2021 – Excellent Growth for Tech Ecommerce Site in the USA
Industry: Tech
Site Type: Ecommerce
Services performed:
- SEO Audit & Opportunity Report
- Ongoing SEO Services
Results
- 2.9x Organic traffic improvements for Sept-Nov 2021 vs 2020.
- 62% revenue improvements over the same period.
- Monthly traffic value from $199 in December 2020 to $1.8k December 2021.
December 2021 – 3 Month SEO Growth for DIY Ecommerce
Industry: DIY
Site Type: Ecommerce
Services performed:
- SEO Audit & Opportunity Report
- Ongoing SEO Services
Results
- 27% Traffic increase in 3 months.
- 2.5x Traffic Value in 3 months.
December 2021 – Strong YOY Growth for Cosmetics & Gift Site
Industry: Cosmetics & Gifts
Site Type: Ecommerce
Services performed:
- SEO Audit & Opportunity Report
- Ongoing SEO Services
Results
- 40% Year Over Year Growth in the run up to Christmas 2021.
- Ahrefs Traffic value from $1k to over $3k in 6 months.
- From 23 to 237 keywords in position 1-3.
March 2021 – Home & Garden Spiking Upwards in Traffic
Industry: Home & Garden
Site Type: Ecommerce
Services performed:
- Ongoing SEO Services
Results
- Over 6x traffic improvements year over year.
- 65,300 clicks over 3 months, compared to 10,400 in 2020 over the same period.
- Massive top 3 positions for all major keywords.
March 2021 – Upward Trend in Traffic & Huge YOY Growth
Industry: Home & Garden
Site Type: Ecommerce, Opencart
Services performed:
- Ongoing SEO Services
Results
- 2021 over 3x improvements in organic traffic over the same 3 month period.
- 29,200 clicks over 3 months, compared to 6,980 in 2020.
- Huge spike in sales, eclipsing all targets.
Excellent Year over Year Growth for USA Ecommerce Site
Industry: Sports
Site Type: Ecommerce
Services performed:
- Ongoing SEO Services
Results
- Over 3x more traffic from SEO compared to the same 3 month period the year before.
- From 1,620 clicks over 3 months to 4,910 clicks.
- All commercially focused clicks, transferring to a large increase in USA sales for this UK brand.
H&G Site Dominates After December 2020 Google Update
Industry: Home & Garden
Site Type: Ecommerce
Services performed:
- Ongoing SEO Services
Results
- Huge spike in rankings after the Google Core Algorithm update in December 2020.
- Year over Year traffic over 6x up.
- Traffic Value Doubled Post-update (commercial keyword improvements – essential for ecommerce).
Strong December Bounce Back for Site Hit with May 2020 Update
Industry: Personal Gadgets
Site Type: Ecommerce, Shopify
Services performed:
- SEO Audit & Opportunity Report
- Ongoing SEO Services
Results
- December 2020 update shows excellent bounceback.
- Rankings up for all commercial and non-commercial keywords.
- Excellent traffic levels and year over year growth.
Successful HREFLANG Shopify Integration
Industry: Fashion
Site Type: Ecommerce, Shopify
Services performed:
- International SEO Audit
- HREFLANG Implementation
Results
- The USA rankings have successfully transferred to the new domain.
- Existing site saw a boost in the December 2020 update.
Massive Year Over Year Traffice Improvements (October 2020)
Industry: Outdoors
Site Type: Ecommerce, Opencart
Services performed:
- In depth SEO Audit & Opportunity Report
- Ongoing SEO Services
- Site Speed Improvements
Results
- 40,000 clicks over a 3 month period in summer 2020.
- 270% traffic increase year over year.
- Record breaking sales, even during the pandemic.
Niche Shopify Store Page 1 Rankings (October 2020)
Industry: Apparel
Site Type: Ecommerce, Shopify
Services performed:
- In depth SEO Audit & Opportunity Report
- Ongoing SEO Services
Results
- Outperforming much more powerful websites.
- Consistent traffic increases.
- Expanding business to bring in new products.
Client Shows Huge Bounce Back After Audit (October 2020)
Industry: Travel
Site Type: Content/Information
Services performed:
- In depth SEO Audit & Opportunity Report
- Follow up implementation help.
Results
- Clicks and impressions trending upwards.
- On the way to recovering their losses from the November 2019 update.
Digital Business Smashes Through May Algo Update (July 2020)
Industry: Electronics/Digital
Site Type: Ecommerce, Digital Products
Services performed:
- In depth SEO Audit & Opportunity Report
- New 2020 On Page Strategies
- Link Building
- Monthly SEO Services
Results:
- Ranking above all major competitors for their #1 target term.
- Consistent increase in rankings and traffic across all pages.
Opencart Home & Garden Site Best Year Ever (July 2020)
Industry: Home & Garden
Site Type: Ecommerce, Opencart
Services performed:
- In depth SEO Audit & Opportunity Report
- New 2020 On Page Strategies
- Link Building
- Monthly SEO Services
Results:
- The best year ever for traffic and sales.
- Competing on page 1 for some very competitive and lucrative terms.
- All products sold out earlier than expected.
Magento Fashion Site Sees Huge Year over Year Growth (July 2020)
Industry: Fashion
Site Type: Ecommerce, Magento
Services performed:
- In depth SEO Audit & Opportunity Report
- New 2020 On Page Strategies
- Link Building
- Monthly SEO Services
Results:
- Now on page 1 for their major product terms in multiple countries.
- Over 2x last years commercial traffic.
- Positioned to take over the busy season during Christmas 2020.
Shopify Site Traffic Spiking After 3 Months (July 2020)
Industry: Hardware/Tools
Site Type: Ecommerce, Shopify
Services performed:
- In depth SEO Audit & Opportunity Report
- New 2020 On Page Strategies
- Link Building.
- Monthly SEO Services
Results:
- Page 1 for their target keyword within 3 months.
- Over tripled monthly organic traffic.
- Becoming a leader in their industry.
Travel Site Organic Growth Despite Lockdown (July 2020)
Industry: Travel
Site Type: Ecommerce, Opencart
Services performed:
- In depth SEO Audit & Opportunity Report
- New 2020 On Page Strategies
- Link Building.
- Monthly SEO Services
Results:
- Page 1 for highly competitive keywords.
- Serious increases in organic rankings across all pages.
- Continuing to grow traffic, despite lockdown restrictions on travel.
- Positioned well for 2021 travel sales.
Massive Main Keyword Ranking Improvements (During 2020 Lockdown)
Industry: Home & Garden
Site Type: Ecommerce
Services performed:
- In depth SEO Audit & Opportunity Report
- New 2020 On Page Strategies
- Monthly SEO Services
Results:
- Top 2 for very competitive keyword within 2 months (10,000 searches per month, Ahrefs difficulty of ~40).
- Huge increases in sales year over year.
- Clear increase in traffic and rankings across the board.
- Looking to expand their business because of SEO successes.
Year over Year Traffic Increase & Massive Traffic Commercial Value Increase
Industry: Travel
Site Type: Ecommerce
Services performed:
- In depth SEO Audit & Opportunity Report
- Implementation Consulting
- Monthly SEO Services
Results:
- Audit identified key technical issue preventing add-to-carts – helping to capture massive losses in revenue.
- Audit identified clear on site problems, fixing these helped enormously to improve rankings.
- Ongoing SEO services steadily improved traffic over time.
- The site is ranking better than it ever has, 300% more organic traffic than when we started.
Growing Traffic for Luxury Fashion Brand
Industry: Fashion
Site Type: Ecommerce
CMS: Magento
Services performed:
- In depth SEO Audit & Opportunity Report
- Monthly SEO Services
Results:
- Doubled organic traffic compared to last year.
- Sales continue to grow as a result of SEO.
- Traffic value has dramatically increased.
Home & Garden Ecommerce Site Continues To Grow
This is a long term ecommerce client, where I am consistently improving their rankings and keeping up with Google algorithm changes.
Services performed:
- In depth SEO Audit & Opportunity Report
- Monthly SEO Services
Results:
- Providing excellent traffic increases for highly commercially relevant keywords.
- Increase in sales every year.
- Company growing as a result of SEO improvements.
Updated A Large Brand’s SEO Strategy
This brand was struggling in organic search, despite having a good reputation and brand search traffic.
Services performed:
- In depth SEO Audit & Opportunity Report
- Implementation Consulting
- Monthly SEO Services
Results:
- The audit was performed in January 2018.
- Just over 1 year later, their non-branded traffic from Google is up 4x.
- From 786 clicks to 3,270 clicks over 3 months (Jan-Mar 2019).
- Their online sales have doubled.
This fashion ecommerce website is continuing to growth with ongoing SEO services.
Services performed:
- In depth SEO Audit & Opportunity Report
- Monthly SEO Services
Results:
- 3x traffic from Google year over year.
- From 10 clicks to 60 clicks per day average.
- Now expanding into more countries and product markets.
This informational site is consistently growing as a result of an SEO audit and ongoing services.
*Note: A https migration made it hard to compare GSC graphs of before April 2018 (it changes the scale of clicks / impressions on the charts), so I’ve included Ahrefs data to show over time growth (the GSC screenshot shows the actual monthly traffic of 5,000 clicks per month).
Services performed:
- In depth SEO Audit & Opportunity Report
- Ongoing on page opportunity reports
Results:
- 2.5x traffic from Organic Search year over year.
- Fast becoming the market leader on the topic.
This digital products ecommerce site previously relied heavily on PPC to generate sales. After an in-depth SEO audit and implementation services, they were able to replace their PPC traffic with organic.