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Technical SEO

Technical SEO consists of the code base of the website that Google crawls and indexes, including schema.org markup, meta tags (hreflang, canonical, etc), and url / structure related posts.

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Shopify Removes Page Title Character Limits

This morning (29/04/2021 GMT) it appears that Shopify has removed the Page Title character limit on all pages other than the homepage. It displays the recommended character limit, but doesn't cut off your Page Title at the limit like it…

  • April 29, 2021
  • Matt Jackson
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shopify major robots.txt file downtime

Shopify Robots.txt File Error Since January 4th 2021

I have data to suggest that Shopify hasn't been serving a robots.txt file consistently (if at all) since at least January 4th (and looks to have just been fixed today, 5pm GMT January 15th). The image above shows how 690,000…

  • January 15, 2021
  • Matt Jackson
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crawl stats home screen

New Google Crawl Stats Report – First Impressions

There is a new Google Crawl Stats report that is replacing the old one, and providing a lot more actionable data. The link to the new report is here: https://search.google.com/search-console/settings/crawl-stats Alternatively you can go to Google Search Console -> Settings…

  • November 24, 2020
  • Matt Jackson
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Google is Deprecating the Structured Data Testing Tool

Google has announced that they're deprecating the old Structured Data Testing Tool, as the new Rich Results testing tool is out of beta. I'm personally not a huge fan of the new tool. It's a hell of a lot slower,…

  • July 9, 2020
  • Matt Jackson
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data-vocabulary.org schema deprecated Google search console shopify

Fix Shopify Breadcrumbs – data-vocabulary.org Schema deprecated

The warnings were rife in January - data-vocabulary.org schema deprecated - the yellow errors in Google Search Console, and the threat of no more rich breadcrumbs in search results. You can test if your website has the issue by entering…

  • February 26, 2020
  • Matt Jackson
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Shopify HREFLANG Tags, Apps & Multi Site Guide

There are only 2 apps on the market that successfully offer HREFLANG tag implementation for Shopify. And if you have more complicated requirements, they can be tricky to work with. This guide will help you navigate HREFLANG on Shopify, and…

  • December 11, 2019
  • Matt Jackson
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robots.txt testing tool

Robots.txt Tester Google Search Console

The option may have vanished in the new Google Search Console view, but the robots.txt tester is still alive and well! It's an essential part of developing websites, to monitor and change the urls that Googlebot can access. Here is…

  • December 9, 2019
  • Matt Jackson
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excluded by noindex tag

Excluded by NoIndex Tag – Fixing Google Search Console Errors

So you've noindexed a page... ...and Google told you about it. Who cares right? Well that's all fine, as long as you did it on purpose. Let's briefly go over why this may be a problem. Why is this a…

  • September 20, 2019
  • Matt Jackson
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duplicate without user selected canonical

Duplicate without user-selected canonical – Fixing Google Search Console Errors

Duplicate pages and no canonical tag? You're asking for SEO problems! Perhaps this is simply some forgotten page on your site. But if it's an important page, then fixing this should be your #1 priority. Why is this a problem?…

  • September 20, 2019
  • Matt Jackson
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indexed though blocked by robots.txt message

Indexed, though blocked by robots.txt – Should you care?

Almost everyone who runs a website of any size will have this message in Google Search Console. It's a constant yellow stain on anyone who likes to run things without errors. But is it worth fixing? That depends on the…

  • September 20, 2019
  • Matt Jackson
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