Technical SEO consists of the code base of the website that Google crawls and indexes, including schema.org markup, meta tags (hreflang, canonical, etc), and url / structure related posts.
Fixing WPM and Web Pixel Manager 404 Errors in Shopify Using ChatGPT
Following on from the previous issue of the Shopify WPM bug, the legacy urls have started to appear as 404 errors in Google Search Console. This may be because the WPM version number has changed, or because Shopify has deleted…
Web Pixels Manager – Shopify Drops the Technical SEO Ball Again
Shopify effectively doubled the number of indexable urls on your site, by letting Google crawl and index their WPM@ urls. Sites using Shopify's Web Pixels who keep a keen eye on their Google Search Console will have noticed recently a…
Shopify Removes Page Title Character Limits
This morning (29/04/2021 GMT) it appears that Shopify has removed the Page Title character limit on all pages other than the homepage. It displays the recommended character limit, but doesn't cut off your Page Title at the limit like it…
Shopify Robots.txt File Error Since January 4th 2021
I have data to suggest that Shopify hasn't been serving a robots.txt file consistently (if at all) since at least January 4th (and looks to have just been fixed today, 5pm GMT January 15th). The image above shows how 690,000…
New Google Crawl Stats Report – First Impressions
There is a new Google Crawl Stats report that is replacing the old one, and providing a lot more actionable data. The link to the new report is here: https://search.google.com/search-console/settings/crawl-stats Alternatively you can go to Google Search Console -> Settings…
Google is Deprecating the Structured Data Testing Tool
Google has announced that they're deprecating the old Structured Data Testing Tool, as the new Rich Results testing tool is out of beta. I'm personally not a huge fan of the new tool. It's a hell of a lot slower,…
Fix Shopify Breadcrumbs – data-vocabulary.org Schema deprecated
The warnings were rife in January - data-vocabulary.org schema deprecated - the yellow errors in Google Search Console, and the threat of no more rich breadcrumbs in search results. You can test if your website has the issue by entering…
Shopify HREFLANG Tags, Apps & Multi Site Guide
There are only 2 apps on the market that successfully offer HREFLANG tag implementation for Shopify. And if you have more complicated requirements, they can be tricky to work with. This guide will help you navigate HREFLANG on Shopify, and…
Robots.txt Tester Google Search Console
The option may have vanished in the new Google Search Console view, but the robots.txt tester is still alive and well! It's an essential part of developing websites, to monitor and change the urls that Googlebot can access. Here is…
Excluded by NoIndex Tag – Fixing Google Search Console Errors
So you've noindexed a page... ...and Google told you about it. Who cares right? Well that's all fine, as long as you did it on purpose. Let's briefly go over why this may be a problem. Why is this a…