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User Experience

These posts look at the various user experience signals that impact the your position in the Google search engine.

Home » SEO » User Experience

Google Testing Icon + Loading Preview in SERPs December 2020

Google is testing adding a small document icon next to listings in search results, where users can hover to then see a larger portion of the  article in question, see the video below for an example:

  • December 14, 2020
  • Matt Jackson
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Search Intent

Understanding Search Intent for SEO

You came to this page with a purpose, most likely to solve the problem: What is search intent and how can I use it for my SEO? And so I'll break down the correct way to think about searcher intent,…

  • November 30, 2018
  • Matt Jackson
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Optimising Ecommerce Websites for Mobile Users

Mobile is massively important. As Google moves closer to a mobile first index, the implications for SEO will become even greater. Also with a lot of traffic now coming to ecommerce websites from mobile devices, the better engagement you have,…

  • April 24, 2018
  • Matt Jackson
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Seasonal Drops In Ecommerce Rankings

Off Season Drops for Niche Ecommerce Websites

Over the last few years, I've noticed something interesting. In seasonal ecommerce industries, independent websites seem to drop in rankings during the off season, and regain the lost rankings during the peak seasons. In comparison, the major players such as…

  • July 2, 2019
  • Matt Jackson
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