Quick Overview

YouTube tags are keywords that describe your video content. They help users searching for relevant content find your video as well as helping YouTube optimise where it appears in search results. You should include 3-5 tags when you upload a video, using words and phrases that accurately describe your content.

What are YouTube Tags?

When it comes to YouTube tags, they are essential in optimising content and getting the right audiences to watch your videos. Essentially, YouTube tags are words or phrases that can be added to videos so they will pop up in search results. These tags allow viewers to discover your content more easily and efficiently. For digital marketing professionals, understanding how to properly use YouTube tags is key when it comes to distributing their video content.

It is important that you do not overuse tags, as too many will make viewers lonely eyes and deter them from watching. It’s best practise to only use relevant tags that provide an accurate description of the video. This keeps viewers engaged by delivering on what the title and description have promised. It is also helpful to keep track of trending topics, popular keywords, and those used by influencers or competitors – this way you’ll stay up-to-date and increases the visibility of your content on YouTube.

By understanding the power of tagging you can get ahead of your competition and benefit from increased likes, comments and shares for your videos. Omitting tags will just mean that your videos aren’t reaching their full potential when it comes to views – since we now know what tags are and why they should be used, let’s look at the benefits they can bring if you optimise them correctly.

Benefits of Optimising Your Tags

Optimising your YouTube tags can have a profound effect on the success of your videos. Tags are specifically designed to help classify and categorise content, making it easier for viewers to find and watch. Not only do properly optimised tags help viewers find what they’re looking for, but they can also help you stand out from your competitors who are targeting similar topics or keywords.

Furthermore, optimising your tags can lead to enhanced search visibility on YouTube and improved positioning in related videos searches. If you create videos that focus on trending topics in your niche and use targeted YouTube tags, viewers will be more likely to discover them as they search for relevant content. Additionally, as your video ranks higher in search results and related video recommendations, it can result in greater organic reach and increased views over time.

At the same time, there are some potential downsides to optimising your tags. If you choose tags with no relevance to the content of your video, those tags won’t likely benefit you in the long run—they could even lead to fewer views if users click on the wrong thing. Therefore, it’s important to select relevant and accurate tags that accurately describe the content of the video, not just what you think might interest viewers.

Overall, investing the time into properly optimising your YouTube tags is well worth the effort given the potential benefits it can bring for increasing viewership. By doing so, you can improve your rankings on YouTube search pages and increase organic viewership over time. With this in mind too, having a comprehensive understanding of “Improved Visibility on YouTube Search” is essential in unlocking YouTube success.

  • According to Ahrefs, the most popular tag on YouTube is “music” with over 4 billion views.
  • Additionally, research by SocialMediaToday found that videos featuring hashtags in their title had twice as many comments than those without any hashtags.
  • Research conducted by Tubular Insights found that when it comes to tagged YouTube videos, video marketers typically target between 8 and 12 tags per video.

Improved Visibility on YouTube Search

Optimising the tags associated with your Youtube videos can have a significant impact on the visibility of your content in YouTube search results. Appropriately tagged content is more likely to appear in related searches and can extend the reach of your content to viewers that may not have been familiar with it otherwise. For example, if you add a tag related to ‘coffee’, your video may appear in a search for ‘coffee recipes’ or ‘best coffee makers’. This improved visibility will naturally lead to increased views and engagement in which we’ll explore further in the next section.

By utilising the right tags, you can put yourself in position to better maximise the potential for success on YouTube by making sure your video reaches as many interested viewers as possible. Improved visibility on YouTube search not only gives you an opportunity to expand your audience but also provides you with data such as impressions, watch time, and view count that you can use to improve future content strategies.

In conclusion, optimising the appropriate tags associated with your YouTube videos is essential for achieving visibility within YouTube search, extended reach and greater return on investment (ROI). When done correctly, this can open up more opportunities for brand promotion, allowing your videos to have greater potential success on YouTube.

Increased Views and Audience Engagement

Following the improved visibility on YouTube Search with strategic tags, further advantages come in the form of increased views and audience engagement. While search optimisation helps viewers see your content, it is only effective if they choose to press “play”. When viewers are exposed to content through relevant tag recommendations, they are more likely to watch the video and become an engaged audience member.

I believe therefore it is crucial to select not just any keyword terms for the title, but strategically chosen ones that resonates with the particular audience you are aiming at. Consider the type of person who would be interested in watching your videos and tailor your approach accordingly: from picking appealing words; to avoiding overly technical language or phrases that could potentially alienate potential viewers. This doesn’t mean that general topics can’t be profitable – it simply means doing due diligence by researching popular keywords and trends that best fit your desired target.

Furthermore for longer-term success, don’t be afraid to think outside the box when selecting tag words with regards to spelling variations, regional usage and other trends – as these can often make a huge difference in helping voice your message out towards a larger crowd.

In sum, taking measures such as these can help increase views and engagement since viewers will already be primed with tailored recommendations when they browse through the search bar or their subscription channel page! As we move further into this conversation however, let us explore what types of tags you should use on YouTube for even better returns.

Popular Types of Tags to Use

When attempting to increase views and audience engagement on YouTube, using popular tags is key. When someone searches for the type of content you’re offering, tags are the hint that nudges them your way. Since tags are what link videos to one another, utilising them can be useful in getting noticed by potential viewers.

Where should you start when creating tags for your videos? There are several types of tags that can help garner attention and unlock success. Popular types of tags to use include: primary topic tags, related topic tags, timing tags, mood-based tags, and geographic area tags. Primary topic tags describe the explicit content within the video; related topic tags explore topics or keywords that may not describe the actual contents specifically but may be searched by those looking for a similar topic; timing tags are used to indicate recency or seasonality; mood -based tags encompass emotion words like “happy” or “free” ; geographic area tags relate to where the video was created or filmed. Research shows that primary and related topic tags may be most important as YouTube prioritises tagged video content which is seen as more relevant based on user search criteria. Utilising all five types of tag categories can be beneficial to getting more views and increased engagement on your videos.

By incorporating both primary and related topics through descriptive tagging, you are providing YouTube with more information about your content so that it can be easily found in searches. This will get you noticed by potential viewers seeking out specific topics with better accuracy. It will also gain you access to an audience outside of any searching criteria as other content related to your video will appear in suggested viewing alongside yours.

Now that we have explored ways to utilise different types of popular YouTube Tags for increased views and engagement, lets look at a few more methods for successful keyword placement that could prove beneficial in gaining further attention from potential viewers next..


When it comes to keywords, many YouTubers are torn between including terms that accurately represent their content and terms that will bring an audience. Popular tags offer an advantage in the sense that there is a known audience for that term; however, these tags may not describe what you are offering accurately. Conversely, accurate tags may lack the audience that more popular tags have.

The main argument for using popular tags is the advantage it brings in being seen by potential viewers looking for content similar to yours. Even if your video uses accurate keywords, chances are those words won’t draw as much attention as a well-known word or phrase would. On the other hand, if you choose only popular tags, your content won’t be as easily searchable by viewers looking for specifically what your video is offering–which can leave them disappointed.

Ultimately, it’s important to balance accuracy and searchability. Relying too heavily on either of these can have negative consequences when it comes to YouTube success. Weighing both accuracy and potential reach when selecting keywords is essential to increasing viewership and getting your content seen.

This discussion of choice keywords leads into the next step: pinpointing and utilising themes in your videos. When you develop unique topics around key areas of your channel and appropriately label them with appropriate keywords, you ensure that your content will get seen by exactly who you want it to be seen by; this allows for a tailored approach rather than a one-size-fits-all attitude towards tagging all of your videos.


The themes or topics of videos are important to an audience. When viewers search for certain tags, the videos that appear relate to the topic of the tags. Therefore, it’s essential to make sure that the tags used are associated with the given video topic in order to drive more viewers and reach more potential subscribers. Additionally, when utilising multiple tags related to one video, it is important that all the tags cover the main theme of the video. This helps viewers find and connect with content relevant to them on YouTube.

On one hand, it can be beneficial for video creators to vary their content themes over time in order to draw attention from different viewers, but at the same time there is a huge risk of losing a dedicated follower base if the content has no relation or continuity between topics. On the other hand, staying within similar content shows commitment and allows creators to focus and perfect their style over time while exciting their dedicated followers. Therefore, it is important for YouTubers to stay focused but at the same time continue to push boundaries and be creative in their content as well.

Overall, utilising a focus on theme when selecting tags gives credibility, engages viewers better and encourages consistent viewership. As part of a successful YouTube strategy, being aware of both long-term trends as well as short-term opportunities is instrumental in creating meaningful connexions with your audience. As you move forward with producing content on YouTube, consider the tips provided in our next section for optimising tag selection and making your videos stand out against competitors!

Tips to Produce the Best Tags

Now that you understand the various themes for YouTube tags and the unique value they bring to your content, it’s important to know how to produce the best tags. Keep in mind that using too few or too many tags can hinder your reach on YouTube. Finding the right balance and combination of tags is key to unlocking success.

One way to achieve success is to always use your main keywords as part of your tag list. This will ensure that if someone searches for one of those words or phrases, then your video appears in the results. As most viewers will be searching for something very specific, it can be beneficial to hone in on keywords related to their interests by researching them online. By utilising more refined search terms, a greater variety of viewers can be located and expose them to your content.

In addition, experimenting with timing when posting videos can play a huge role in optimisation. Posting during peak times may help gain visibility while also providing an opportunity to reach new viewers who aren’t already subscribed but come across one of your videos by chance.

Having an appropriate ratio between exact match and broad match keywords is also essential. Exact match should be used when wanting extremely precise matches so a viewer only finds exactly what they are looking for, while broad match opens up your content to a wider array of people who are interested in similar topics but not necessarily the same phrase.

By keeping these tips in mind and understanding the importance of having well-executed tags, you can start seeing even better results from your efforts on YouTube. Head into your next viewing session with an eager eye towards any feedback from viewers or changes that need to be made moving forward as you aim for further success. Finally, it’s time to put these tips and tricks into action and see what works best for you given the nature of your content and target audience – this being the ultimate goal before we decide on The Final Verdict on YouTube Tags.

The Final Verdict on YouTube Tags

The final verdict on YouTube tags is that they can make a huge difference in the success of your YouTube channel. While it may seem like a daunting task, researching and using the right tags to best describe your videos can bring more viewers and higher engagement levels for your channel. It is important to use keywords and phrases that accurately describe the content of your video, use broader language when possible, and actively seek out new tags to keep up with current trends. Additionally, be sure to use tags from popular channels that you think have similar content to further draw in potential viewers.

For those who are uncertain when it comes to tagging their videos, there are several helpful resources available including AI-powered tag generators and data analysis websites. These tools can provide efficient solutions to quickly research and analyse hundreds of relevant tags for any video. With development in technology, AI-based solutions and data analytics have become powerful helpers in optimising tags for greater reach. They provide insights into what type of tags work best, so proper tagging can be a significant competitive advantage for video campaigns.

At the end of the day however, successful tagging comes down to understanding what potential viewers are looking for and how to describe your content accurately for more views. Utilising all of these resources with capable data analysis skills will help boost search visibility and increase engagement with viewers. With the right combination of research and smart utilisation of tags, success on YouTube can be in sight!

Last Updated on April 15, 2024

E-commerce SEO expert, with over 10 years of full-time experience analyzing and fixing online shopping websites. Hands-on experience with Shopify, WordPress, Opencart, Magento, and other CMS.
Need SEO help? Email me for more info, at info@matt-jackson.com