Quick Breakdown

This error typically indicates that there is a loop in the redirection process, meaning the same page is being requested multiple times. Check your URL settings and make sure nothing is repeating or conflicting with another command.

What is Too Many Redirects?

Too many redirects is an issue in WordPress that occurs when the website is trying to redirect users to a page that does not exist. This error can be produced for a variety of reasons, some of which include incorrect coding or improper use of plugins on a WordPress site. A typical sign of this error is when visitors to the site see an endless cycle of page redirects, with each URL they visit leading them nowhere.

Some argue that too many redirect errors actually improve user experience by giving them more control over how they want to navigate a WordPress site and having options open to them. Others, however, suggest that too many redirects are essentially creating a virtual hallway full of dead ends for users, as it becomes far too difficult for visitors to find what they’re looking for. Evidence suggests that if there are more than four redirects in the process, then this error should be fixed immediately in order for users to reach their desired webpage quickly and efficiently.

Fortunately, resolving the too many redirects error in WordPress doesn’t need to be complicated; with a few simple steps, you can get your site up and running again in no time. This brings us nicely into the next section, which will help you quickly and effectively identify any unnecessary HTTP traffic that could be causing your site to produce too many redirects.

  • A study published in 2020 found that one of the most common reasons for too many redirects is when a website has both secure (https) and non-secure (http) versions, and a redirect loop is created.
  • Another frequent cause of too many redirects is when the website’s URL structure is incorrect or the server configuration or web host are not set up correctly.
  • A 2019 study found that modifying a web page’s URL can also lead to too many redirects, if the proper 301 redirects are not configured.

How does HTTP Traffic Impact Too Many Redirects?

One of the potential causes of a Too Many Redirects error is too much HTTP traffic. HTTP requests, or traffic, are the requests sent from browsers to websites asking for information. These requests can be managed by WordPress plugins aimed at minimising HTTP requests that are not necessary for your website. That being said, it is possible for some traffic to create too many requests, thus leading to an error.

The debate about whether or not HTTP traffic impacts Too Many Redirects Error in WordPress often centres around how much traffic is too much. On one hand, it could be argued that if your website isn’t receiving enough visits each day, then the amount of traffic shouldn’t play too big of a role in causing a Too Many Redirects error since there wouldn’t be enough data passing through to cause the problem in the first place. On the other hand, those looking at total number of unique and repeated visitors tend to face this issue more than sites with fewer visitors as there is more data passing through and more stress on the system.

Evidence also suggests that if configured properly, high volumes of website visitors should not lead to Too Many Redirects errors due to optimised servers. For example, many online businesses boast millions of page views per month without running into any major problems with their existing website setup. That suggests that while the amount of HTTP traffic may contribute to Too Many Redirects errors in some cases, it really boils down to effective server management and optimisation techniques employed by administrators and developers alike.

Now that we have covered what Too Many Redirects Error is and how HTTP traffic can potentially contribute to it, let’s discuss the consequences of this particular webpage error and take a closer look at its long-term effects on website performance and user experience.

The Consequences of Too Many Redirects

When redirects occur, especially too many in a row, they can have serious consequences that impact the user experience. Too many redirects can cause a web page to load slowly or not load at all. If each request generates a new HTTP call, then this increases latency, meaning more delays between requests and responses. This additional latency causes webpages to take longer to load and general slow down website performance. Furthermore, too many redirects can cause browsers to crash as they are not able to handle the amount of requests created by the repeated calls. Consequently, visitors will experience a lack of access or a poorer user experience which may result in visitors leaving websites altogether.

The biggest consequence of too many redirects is that search engines may penalise the website for its poor user experience by dropping the website’s ranking or even removing it from their search results index entirely. Google, for example, values website performance and speed when indexing sites; if it detects slow loading times due to too many redirects it will drop the affected site in its search engine rankings. This will lead to reduced web traffic and fewer customers visiting your business’s website.

The implications of improper redirection should not be underestimated as they can cause substantial damage to businesses’ websites due to poor user experience and low search engine rankings. Therefore, it is crucial to be aware of redirect issues and how they impact your business’s website in order to minimise the chances of costly mistakes occurring. Without this knowledge, businesses could face lost revenue and irreversible damage to their online reputation.

It is clear that too many redirects can have a significant effect on both users’ experiences and search engine optimisation efforts but what about its impact on user experience? In order to understand this fully we must delve deeper into how too many redirects affects user experiences for visitors browsing websites.

How Does It Impact User Experience?

The consequences of too many redirects can have a significant impact on user experience. Redirects are relatively lengthily processes, where the web browser must first make a request, followed by the web server responding with a http status code. If too many redirects exist on the website, each of these requests will add up and create unnecessary delays. If a user’s request is taking too long to respond this will not only cause them frustration when using the website, but it could also reduce their inclination to return in the future or recommend your services.

An increased number of redirects is also known for creating loops, which indefinitely confuse both users and the search engine crawlers. For example, without any prior knowledge about your site structure, a user might get stuck in an eternal loop of being redirected from one page to another without an end in sight. This type of scenario would be immensely frustrating from a user perspective and could potentially lead to further repercussions in terms of page rank and SEO performance as discussed in the next section.

As you can imagine, dealing with too many redirects can have a major detrimental impact on user experience and consequently their overall opinion of your website. Therefore, it is essential that the appropriate measures are taken to ensure the amount of redirects remains manageable. Although tackling this issue can become complicated depending on how many overlapping redirects exist, it is ultimately worth putting the effort into for the benefit of improved user experience and search engine optimisation results.

In order to resolve this situation it is important to understand where you are currently going wrong and why there are so many redirects occurring in the first place? To start making improvements now we need to look at how search engine optimisation affects our current state, which will be explored more closely in the following section.

How Does It Affect Search Engine Optimisation?

When it comes to how too many redirects affects Search Engine Optimisation (SEO), the answer is two-fold. On one hand, if done properly, redirects can be helpful and can improve your SEO. This is because each URL is essentially considered a new page by search engines, and linking to the new page helps increase visibility in SERPs (search engine result pages), thus improving overall ranking.

On the other hand, too many redirects can hurt your SEO efforts. This happens because redirect requests take more time than normal page loading times. As a result, visitors may have to wait longer for pages to load, causing them to get frustrated and leave before they reach their final destination. Search engine algorithms usually rank websites that are slower to render lower in SERP rankings, as they do not consider them user-friendly. Additionally, executing too many redirects forces browsers to use more resources than normal; this slow performance can also negatively impact your SEO.

To sum up, redirected URLs are beneficial when used in moderation, but too many of them hinder SEO efforts by causing longer loading times and using excessive browser resources — both of which contribute to inferior SERP rankings. Therefore, it’s important for website owners to diagnose and address any redirect loops occurring on their site promptly in order to maintain and improve their visibility in organic search results.

Having an understanding of what causes too many redirects errors is essential for successfully resolving the issue quickly and efficiently. To that end, let’s explore some of the common causes of these errors.

Causes of Too Many Redirects

The causes of too many redirects can be hard to trace because the issue is often caused by a combination of complex factors. In terms of SEO, it can have harsh implications. Too many redirects can prevent search engines from crawling a page or indexing a site, leading to poor rankings and lower visibility. On the other hand, a limited number of redirects can actually help with SEO because it helps users to access pages much more quickly.

However, if webmasters are not careful about how they set up their redirects, it’s possible to end up with more redirects than necessary. Examples of this include redirect loops that are created when two pages point toward each other; when two links in the website hierarchy refer to each other; or when a URL with an anchor link is incorrectly configured. Additionally, if pages are lacking canonicals links and relay incorrect HTTP status codes (like 301 versus 302), then it’s likely that duplicate content issues could arise which could lead to too many redirects.

Overall, when webmasters take steps to set up site URLs and internal links in a consistent way and pay extra attention to permanently redirected pages or anchors as well as checking for correct canonical tags and HTTP status codes, too many redirects can be avoided. Nevertheless, while understanding the root causes of too many redirects can be tricky, there are ways to solve it. In order to regain normalcy and get back on track with SEO goals, webmasters must look into what they can do to rectify the situation on their websites.



As such, taking preventative measures is key for webmasters headed towards success with SEO strategies. With the right proactive approaches, it’s possible to decrease the risk of running into ‘too many redirects’ or unwanted SEO results due to incorrect link structures.

What Webmasters Can Do to Avoid Too Many Redirects

When it comes to avoiding Too Many Redirects, webmasters have two primary options they can take: they can either minimise the risk of redirects or clean up their existing ones.

Minimising Risk

On one hand, webmasters can minimise their risk of experiencing Too Many Redirects errors by taking proactive steps. For instance, when creating new redirects, it is important to consider whether there will be any potential secondary redirects created as a result. Webmasters should also strive to keep their website URLs organised and avoid making changes unnecessarily. Additionally, webmasters should make use of the .htaccess file to specify explicit URLs and not use wildcard (*) values in order to prevent potential conflicts from arising.

Cleaning Up Existing Redirects

On the other hand, webmasters can attempt to clean up their existing networks of redirects by performing an audit of all the URL redirect rules present on their site. During this process, they should look for any inconsistencies or patterns that may indicate that a Too Many Redirects error is prevented. Additionally, webmasters should ensure that any looping redirects are corrected — those are scenarios where an initial request is followed by multiple additional redirect requests which eventually lead back to the same initial location. Once all existing issues with URL redirection are identified and fixed, webmasters are encouraged to continue periodically auditing their sites in order to devise a strategy for long-term prevention of Too many Redirects errors.

Responses to Frequently Asked Questions with Detailed Explanations

What are the most common causes of a “too many redirects” error?

The most common causes of a “too many redirects” error in WordPress are:

1. Redirect loops: This occurs when a web page is set to redirect to itself or one of its sub-pages, resulting in an endless loop and an error message.

2. Caching plugin issues: Due to the caching settings enabled on your WordPress site, the content may not be able to properly refresh, leading to an overload of redirection requests which result in the error message.

3. Misconfigured plugins and themes: If a plugin or theme has been installed incorrectly, it can cause redirects that are conflicting with each other and create an overload of redirection requests.

4. Misconfigured .htaccess file: If there are any typos in the .htaccess file or too many rules configured there, it can lead to excessive redirects and cause errors.

All of these issues can easily be fixed by carefully reviewing the settings and configurations associated with the redirects. It’s also important to remember that even though these are some common causes behind a “too many redirects” error, it’s always best to troubleshoot thoroughly and try different solutions before deciding on a fix for the issue.

What steps should be taken to fix a “too many redirects” error?

Fixing a “too many redirects” error in WordPress can be a tricky task, but it is entirely doable. Here are the steps to take:

1. Check Your URL: The first thing to do when fixing a “too many redirects” error is to check your website’s URL, and ensure that the domain name and protocol (HTTP or HTTPS) are correct. If either of these two components are not correctly set up, then your visitors will be unable to access your website.

2. Disable Plugins and Themes: After checking your URL, you should disable any plugins or themes that you think might be causing the “too many redirects” error. The easiest way to do this is by using an FTP client and accessing your website’s files directly, so that you can manually disable each plugin or theme one-by-one until you find the culprit.

3. Check Your .htaccess File: Another possible cause of this type of error is a misconfigured .htaccess file – removing it from your server (again, using an FTP client) should fix this issue if the file has been incorrectly modified.

4. Update Your Site Address (URL): Finally, you may need to update your site’s address (URL). This can be done by navigating to Settings > General in your WordPress dashboard, and changing the URLs in both the ‘WordPress Address (URL)’ and ‘Site Address (URL)’ fields as needed.

By following these simple steps, you should be able to successfully fix the “too many redirects” error on your WordPress site with relative ease!

How can I prevent a “too many redirects” error from occurring in the future?

The best way to prevent a “too many redirects” error from occurring in the future is to properly configure your WordPress website’s .htaccess file. To do this, you should make sure that all redirections and rewrite rules are valid, consistent, and accurately point to the correct web pages. Additionally, ensure that there are no duplicate rules, delete any obsolete rewrite rules, and avoid using overly complex nested rewrite conditions.

It can also help to check if any plugins or themes are conflicting with your existing settings by temporarily disabling them. By doing so, you will be able to identify any issues which may be causing the too many redirects error. Furthermore, always remember to back up your server files and website on a regular basis to ensure that you have a working version of your website to revert to in case of any issues.

Last Updated on April 15, 2024

E-commerce SEO expert, with over 10 years of full-time experience analyzing and fixing online shopping websites. Hands-on experience with Shopify, WordPress, Opencart, Magento, and other CMS.
Need SEO help? Email me for more info, at info@matt-jackson.com