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Some popular Shopify stores include brands such as Fashion Nova, Gymshark, KKW Beauty, and Kylie Cosmetics. Many independent business owners also utilise Shopify to create their own online stores.

What is Shopify and How Does it Work?

Shopify is an online e-commerce platform that enables entrepreneurs to create their own online stores. The platform also provides users with a host of tools to develop and manage their store, including marketing, payment processing and customer service solutions. With Shopify’s intuitive drag-and-drop interface, users are able to easily customise the look and feel of their store.

Shopify helps entrepreneurs create beautiful websites without any coding experience, making the process easier and faster than ever before. It is a powerful cloud-based platform that has everything entrepreneurs need to launch an online store in minutes. Additionally, Shopify offers a suite of features that help increase sales, optimise shipping rates and maximise profits. The platform also integrates seamlessly with third party applications for analytics, accounting, fulfilment services and more.

The great thing about Shopify is that it eliminates the need for technical expertise or website design knowledge in order to create a functional e-commerce store. This makes it ideal for entrepreneurs who might not have the resources or time to build a website from scratch. On the other hand, there are some who may prefer to develop their own website using custom code or web development frameworks such as WordPress, which can be more involved but also provide more control.

Overall, Shopify provides one of the most user-friendly and cost-effective solutions for launching an online store. Its ease of use makes it quick and simple to get up and running while still providing enough options and user control over how their store looks and functions. With so many advantages, it’s easy to understand why Shopify is quickly becoming one of the leading e-commerce platforms on the market today.

With all these features and benefits, it’s clear that Shopify could be exactly what you need to set up your business for success in the digital world. Now let’s dive deep into what Shopify can offer your business by exploring some of its potential benefits next.

  • As of 2018, 1 million businesses have gone live on Shopify, with the majority being small businesses.
  • According to the same source, 85% of Shopify merchants who have been using the platform for more than two years reported increasing sales year over year.
  • According to Statista, there were approximately 2.77 million online stores running on the Shopify platform in 2019.

Benefits of Using Shopify for Your Business

After understanding the basics of Shopify and how it works to support your business, let’s take a look at some of the key benefits that this platform offers. For decades, online stores were unable to afford and maintain expensive software systems driven by complicated coding. Thanks to Shopify, entrepreneurs can now get up and running quickly with few technical burdens.

The advantages of leveraging Shopify are numerous. Most notably, businesses experience enhanced scalability as they conduct their operations from a single platform. This means that as demand for products or services increases and customers increase, store owners simply have to add more products or services without needing to move all existing data and products to a new platform due to size constraints. Additionally, Shopify assists in managing inventory, helps promote customer loyalty programmes, streamlines finance processing and integration with other e-commerce websites, aids with multi-channel selling, and provides website security and PCI Compliance.

On top of these features, starting up a shop is easy because owners don’t need prior coding knowledge or back-end development experience. The store designs available on Shopify range from beginner friendly tools like standard templates to more advanced options like custom HTML/CSS edits. The support team can help if you ever run into any roadblocks during the creation process.

As you can see, Shopify simplifies the process of setting up an online business while providing all the necessary tools for success. Next we will look at how Shopify makes it easy to properly market your products.

Market your products with ease

Once you have created your Shopify store, it is important to market your products with ease in order to reach the most potential customers. This can be done by taking advantage of Shopify’s marketing tools such as advertising campaigns and discounts, or by utilising social media marketing platforms like Facebook, Instagram and Twitter. It is also a good idea to email newsletters to existing customers and solicit feedback from them on what they purchased, how they enjoyed their experience with you and how they heard about your store. These activities can help keep existing customers loyal while simultaneously creating a target audience for new customers.

Advocates of using Shopify for businesses suggest that these marketing tools are easy to use, effective and provide metrics so that you can track how successful each marketing strategy is. Supporters of this argument often point out that there are various targeting options, multiple ad formats and scheduled posts available when creating advertisements within the platform all at no additional cost. Additionally, paid search ads will rank higher in Google results than those from competitors who do not use Shopify as their e-commerce platform.

Others have argued that marketing with Shopify does have some drawbacks, primarily being its lack of integrated tools that allow for split testing between campaigns. There may also be certain types of advanced features which require the knowledge base and technical skills of a professional developer for implementation. Despite this critique, there are still many benefits to using Shopify for businesses because it allows you to quickly create highly targeted campaigns which can help increase sales and revenue from both new and existing customers.

Marketing can be an effective way to reach new audiences while maintaining existing relationships, but it is important to make sure your business has trackable key performance metrics in place so that you can measure the success of each campaign you launch. Through monitoring key performance indicators such as web traffic, conversions or sales over time, you can gain valuable insights into what works best for your particular business situation; this will then inform decisions about future marketing techniques as well as product offerings on your shopfront.

Track key performance metrics

With your new Shopify store up and running, it’s important to track key performance metrics in order to measure your progress and progress. This will enable you to identify what’s working, what isn’t, and make informed decisions about how to adjust your strategy.

Your store statistics are your most valuable resource when it comes to understanding customer behaviour and creating effective marketing campaigns. Metrics such as website visits, product purchases, conversion rate, repeat customers, abandoned cart rate, average order amount (AOV), and customer retention rates can offer invaluable insights into how customers view and use your store—allowing you to make data-driven decisions about how to market your products more effectively.

In addition, tracking accurate customer reviews and ratings can help increase sales by providing upfront insight into the quality of a product or service. Collecting honest feedback from customers is the best way to learn what works and what doesn’t, making sure that you stay ahead of the competition by offering superior service.

By using analytics tools like Google Analytics, Facebook Ads Insights and HubSpot KPIs, you can easily monitor your key performance metrics and get a better understanding of customer behaviour. With precise analysis you can improve engagement with customers by better understanding their wants and needs.

Now that you have gained valuable insight into how well your store is performing after marketing your products with ease, it’s time to take the next step on the journey of owning a successful Shopify store: setting up a Shopify store.

How to Set Up a Shopify Store

Now that you have identified key performance metrics for your Shopify store, it’s time to set up your store. Setting up your shop can seem intimidating at first; however, once you understand the basics of how a Shopify store operates, you’ll find the process to be fairly straightforward.

The first step to setting up your store is finding a suitable website template. Fortunately, Shopify provides excellent starting-off points to inspire and guide you when choosing a theme. By browsing through the various templates available on the site, you can create a custom look and feel for your store right away. Once you’ve settled on a theme that resonates with you and your customers, you can start customising by adding elements like product images and text description boxes. This is also an opportunity to add features like rating systems or “buy now” buttons to streamline the checkout process.

Next, it is time to organise products into collections. This will help customers navigate through different types of items more easily. Consider creating separate sections for specific collections or categories so customers can quickly identify what they want without having to scroll through every item in the store. Additionally, it may prove beneficial to divide products into different price brackets so customers can find more affordable options if needed.

Once products are sorted into collections, it’s essential to consider how visitors will pay for their products and services. Thankfully, Shopify offers multiple payment gateways such as Stripe or PayPal that allow you to securely process payments from customers worldwide. As part of this step, make sure to carefully review applicable terms and conditions that come with using third-party payment solutions before deciding which one is best for you.

Finally, once everything is customised and ready to go, take the time to toggle some settings such as payment type acceptance and shipping fees before launching your brand new Shopify store! With all these pieces in place, you should have everything prepared and ready to move forward with success in no time at all!

Last Updated on March 21, 2023

E-commerce SEO expert, with over 10 years of full-time experience analyzing and fixing online shopping websites. Hands-on experience with Shopify, WordPress, Opencart, Magento, and other CMS.
Need SEO help? Email me for more info, at info@matt-jackson.com