Quick Summary of Key Question

The Google Keyword Planner is an online tool from Google Ads that helps you research keywords related to your business and estimate how they may perform in search engine marketing campaigns. You can use the keyword planner to identify new keywords, get performance estimates and check your keyword bids in order to build more effective campaigns.

Introduction to Google Keyword Planner

Google Keyword Planner (GKP) is a powerful tool created by Google to help inform keyword and content strategies. It provides insight into keyword trends, search volume and competition by using data from Google’s massive search engine and AdWords – giving you an unfair advantage over other SEO professionals vying for attention in the same space. By leveraging GKP, businesses of any size can create an effective SEO strategy that allows them to maximise their online presence and visibility.

When implementing Google’s Keyword Planner, the benefits are obvious but there are also risks associated with relying solely on GKP. Some critics argue that the automatic assignment of key terms can be inaccurate because it utilises algorithms which don’t always reflect how people would normally search. Furthermore, some ill-intentioned marketers may take advantage of the convenience of GKP by spamming keywords across different mediums – leading to a less than favourable reputation surrounding the platform.

Despite its potential pitfalls, it is clear that the advantages overrides its potential pitfalls when used correctly. The ability to quickly generate new ideas relevant to one’s industry or target customers while seeing valuable data like monthly searches and keyword competition can help save marketers countless hours of research time. More importantly, with updated AdWords campaigns implemented according to GKP’s valuable insights, businesses can quickly see profits increase through improved online visibility.

Understanding how to correctly use GKP is essential for any successful SEO campaign – taking necessary precautions to ensure you are making the most out of your investment without compromising quality for quantity. As such, let’s dive further into this topic and discuss what exactly Google Keyword Planner does and how to successfully use it for optimal SEO success.

What is It and What Does it Do?

Google Keyword Planner is an incredibly powerful free tool used by marketing professionals to help identify keyword phrases related to their website’s content.It allows users to discover keywords that are relevant to their website, research different keyword combinations and their related search volume, provide trends related to a certain keyword, and so on. It is generally one of the first steps in any successful SEO effort as it helps marketers understand what potential visitors might be searching for.

At its core, Google Keyword Planner functions as an all-in-one tool when it comes to finding the best key phrases to target within a specific market. It can be used to quickly identify, analyse, and optimise all the keywords associated with a website’s content so it can properly rank in the SERPs – or search engine results pages. The tool provides insights into which words are most commonly used on websites and how those keywords are performing in terms of search queries. This data is crucial for online visibility and search engine optimisation, as knowing what words/phrases people are typing into search engines will inform your decision about which ones you should use when writing and optimising content for your site.

Overall, Google Keyword Planner is an incredible tool for SEO success. With its accurate data on trending topics in the industry and user-friendly interface, it’s an invaluable resource for any digital marketer looking to target the right customers through the right channels. By getting familiar with Google Keyword Planner, you’ll be able to find out which words have been historically successful and tailor your approach accordingly. Now that we’ve seen what Google Keyword Planner can bring to the table, let’s discuss how you can put this knowledge into practise with more detail on how to use it effectively.

How to Use the Google Keyword Planner

Now that you know what the Google Keyword Planner is and what it does, let’s explore how to use it. The planner should be a core part of anyone’s SEO work, so understanding how to correctly use it can help you be more successful in optimising your website for search engine rankings.

When using the Keyword Planner, there are four main steps to follow: (1) identify your keywords; (2) set up a target; (3) review the suggested search volume and competition scores; and (4) analyse keyword ideas.

First, start by identifying the keywords you want your content on your website to rank for. Brainstorm some ideas and create a list of potential keywords that pertain specifically to the services or products your business offers. From here, you can utilise the Keyword Planner’s “Search for new keywords using a phrase, website or category” tool to help generate new keyword ideas based on the ones you brainstormed. The tool also provides helpful statistics like average monthly searches and competition scores. Once you have collected some promising keywords, it’s time to start setting up targets in the Keyword Planner. To do this, first go into “get estimates” and then create a “custom forecast” where those initial lists of keywords and related terms can be inputted for analysis.

Another great way to set up targets is through keyword groups. This allows multiple keywords or phrases from different areas of your business to be segmented into groups so that comparisons between them can be made. It also helps to view each group as its own topic or theme so that all terms within the group relate to one another and accurately represent what you want people searching for when they reach your site. Once this step is complete, it is possible to take an in-depth look at each individual term you provided in order to gain valuable insights about its relevance and performance possibility within the context of SEO success. Thus, reviewing search volumes and competition scores can provide further information on what kind of optimisation approach will benefit specific keyword groups. Finally, analyse keyword ideas that didn’t make it into perfect target groups – these will serve as nice back-ups should an original choice fail to yield results later down the road.

Google Keyword Planner can prove very beneficial in helping businesses successfully optimise their sites for greater search engine visibility and higher levels of traffic generation with their carefully crafted content strategies. With all these tools at one’s disposal, finding the right keywords for your given website suddenly becomes much easier than before – ultimately leading to more positive outcomes from eager customers who come across it on their respective searches. Now that we understand how to use this effective resource tool Google has provided us with, let’s move onto discovering novel ways of curating relevant keywords that best fit your website needs.

Finding Keywords for Your Site

Now that you know how to use the Google Keyword Planner, it’s time to get started finding keywords for your site. Finding relevant, high-traffic keywords is critical in driving organic traffic to your website and increasing rankings in search engines.

When selecting keywords, a common dilemma is whether to focus on short-tail or long-tail keywords. Short-tail keywords are very general, such as “shoes” whereas long-tail keywords are more specific and typically have lower competition, such as “men’s basketball shoes size 12”. While it makes sense to actively target both types of keywords, allocating time to discover and target long-tail keywords may prove more efficient. Long-tail keyword searches make up nearly 70% of searches and make up the majority of organic search traffic. Plus, most people searching for information are using more specific terms that are associated with the subject matter they’re looking for – this makes it easier for you to rank for those phrases.

To increase rankings and website visibility, consider leveraging new or emerging topics related to your industry. Doing so may give you the ability to identify hot topics early and better capitalise on their popularity before the competition does. You can use Google Trends or the Keyword Planner to help uncover these popular topics or areas where content should be added or improved upon.

Lastly, don’t forget to regularly review your keyword list to ensure it’s kept up-to-date with any changes in topic relevance and trends. By assessing new opportunities as they arise you stay one step ahead of your competition while increasing visibility in search engine results pages (SERPs).

Now that you have an understanding of how to find suitable keywords for your website, it’s time for the next step – analysing with the Keyword Planner. With its powerful metrics, the Keyword Planner has everything you need (including daily average searches and difficulty ratings) to identify relevant terms that complement a successful SEO strategy.

  • According to a recent report by Search Engine Land, the Google Keyword Planner helps advertisers identify up to 1,000 related keywords and phrases for their campaigns.
  • Google Keyword Planner allows marketers to view search volumes from their target demographic across different timescales.
  • According to SEMRush’s 2020 report, using keyword research tools such as the Google Keyword Planner can help marketers increase organic visibility by 28%.

Analysing with the Keyword Planner

Now that you’ve identified the keywords for your site via Google Keyword Planner, it’s time to analyse them. Doing so will not only allow you to refine the keyword selection for greater search engine optimisation success, but it will also give you insight into what your competitors are doing and how to best position yourself in the marketplace.

When analysing your keywords with the Keyword Planner, there are a few key metrics to consider: search volume, cost-per-click (CPC), competition, and suggested bid. On one hand, high search volume signals potential popularity among searchers while low CPC reflects minimal competition or bids among advertisers. On the other hand, low search volume could be interpreted as being too niche or unpopular while high CPC could imply intense competition between advertisers. Analysing these metrics should provide insight into whether or not your keywords are worth keeping or if they should be replaced to increase SEO success.

As an example, let’s take a look at the keyword “Google Ads Management” in Google Keyword Planner — it has an average monthly search volume of 1K – 10K and an average CPC of $40 – $56. Such figures suggest that there is enough interest from both users and advertisers but it won’t be excessively competitive either — two valuable insights for SEO success. Thus armed with this information, you might deem it prudent to keep this keyword in your arsenal moving forward and create strategies around other related terms as well.

By analysing your keywords and understanding their associated metrics via Google Keyword Planner, you can better refine your selection for maximum SEO success. In our next section we look further into how you can leverage these metrics to gain further insights into market trends and consumer behaviour on-line.

Understanding Search Volume and Trends

Once you have used the Google Keyword Planner to analyse potential keywords, understanding search volume and trends is essential for success in an SEO strategy. Knowing how much people are searching for particular keywords can help businesses tailor their content accordingly. Taking a look at trends over time will also help to determine strategies that could be beneficial in the long run.

To understand search volumes, the keyword planner provides data on monthly searches over a one-year period. This includes averages of how often each keyword is searched in vast geographical regions and allows the user to break down the numbers by device type. This information can help businesses plan out their targeting strategy as it shows which regions and devices should be looked at when creating content.

In addition to this data, observing recent trends may also yield fruitful insights. Trends indicate whether a keyword or query is likely to be popular in the near future and can help businesses allocate resources efficiently as well as create content that will draw more attention. This approach should not necessarily be relied upon exclusively though, as past trends don’t always predict future performance accurately – therefore research should always be ongoing to ensure the best outcomes from any SEO campaign.

Using the Google Keyword Planner has allowed businesses to unlock many resources when it comes to SEO success. With more insight into search volumes and recent trends, companies are better equipped to craft effective search engine optimisation strategies that meet their business needs while taking advantage of up-to-date keyword data. With a better grasp of market dynamics, it’s now time to explore some of the key benefits that come with using the Keyword Planner — all of which will help ensure SEO success when implemented correctly.

Benefits of Using the Google Keyword Planner

When it comes to search engine optimisation (SEO), one of the most important tools you have at your disposal is the Google Keyword Planner. This powerful tool can help you identify profitable keywords and give you insights into how competitive you market is and who is using similar keyword combinations. The advantages of using the Google Keyword Planner can be quite significant for SEO success.

To start, there are several benefits associated with using this tool that can provide tangible SEO success for businesses. First, it helps to identify high-value keywords that will get more targeted traffic, improving overall visibility for a given website or business. It also helps in high targeted keyword research since it provides specific insight into search volume trends and competition over time. This can be invaluable information to research what consumers are looking for, as well as what competitors are doing in a given market.

Another benefit of Google Keyword Planner is that it allows businesses to test various combinations of their target keywords to determine the right ones to use on their sites or related marketing materials. By testing different variations of the same keyword, users can quickly see which keywords are generating more engagement and interest from potential customers.

Finally, being able to see historical trends around keyword searches within a given market or niche demonstrates which terms are trending up or down. This can allow businesses to adjust their efforts accordingly if they believe they have selected lower volume or outdated keywords. Additionally, being able to understand the intensity of competition could lead to an increased understanding of how a company should approach marketing around certain topics.

Overall, using the Google Keyword Planner can bring great value and help boost SEO efforts significantly. Understanding not only how people are searching for but also what terms are popular and competitive can be key factors in a company’s success within any given market. With its vast array of features and reliable data sources, using this fantastic tool should be part of any good SEO strategy.

Last Updated on April 15, 2024

E-commerce SEO expert, with over 10 years of full-time experience analyzing and fixing online shopping websites. Hands-on experience with Shopify, WordPress, Opencart, Magento, and other CMS.
Need SEO help? Email me for more info, at info@matt-jackson.com