Quick Insight

An SEO checklist is a list of items you should review to ensure that your website is optimised for search engines. These items may include best practises for keyword research, URL structure, website speed, content optimisation, link building and more.

Complete SEO Audit of Your Website

It is essential to conduct a full SEO audit of the website before attempting any improved rankings. This involves understanding and analysing each strength, weakness, opportunity and threat related to search engine optimisation on a particular website. The goal of this process is to improve visibility for desired keywords in search engine results.

A website audit should consist of an examination of all parts related to search engine optimisation including design, technical elements and content. Some items to look at when conducting a full SEO audit may include:

• Site crawlability

• URL structure

• Page responsiveness

• Quality link profile

• Optimised images

• Keyword Ranking

• Load speed

• Webmaster Tools setup with correct verification code and address

• Bad links/ redirects

Meta descriptions & titles • Page tracking with analytics

Duplicate content

Depending on the type of business being serviced, it is also recommended that industry specific (complaints-folio searches, products availability, reviews etc…) are test as well. Additionally, it may be beneficial to compare the current audit with competitor audits in order to determine areas where competitive advantage can be gained.

The purpose of a complete SEO audit is to analyse existing elements on the website and ensure they are optimised for use by major search engines like Google or Bing. Performing an SEO audit can lead to improvements in organic rankings over time which can lead to increased traffic and conversions. By ensuring your website has been properly audited from an SEO perspective, webmasters can create improved user experiences and enable their websites to rank higher in organic search results.

Now that a thorough SEO Audit has been conducted it is important to analyse the coding and page speed of the website in order to identify areas where changes need to be made for greater efficiency and effectiveness.

Analyse Coding and Page Speed

Completing an SEO audit of your website is a crucial step for improving your rankings. But observing your website’s coding and page speed is the next logical step in the same direction. Computer languages like HTML provide structure to our website, and without proper coding, search engines won’t be able to decrypt our webpages properly. In addition, page speed plays an important role in giving visitors a good experience while they interact with our site, while slower sites often lead to higher bounce rates.

When optimising your website’s coding, depending on the size of your site you make want to opt for automated tools or manual solutions; either way it’s important to make sure that all the code is valid and up-to-date with web standards. Also ensure that load times are minimised when possible, as occasional lags can cause visitors to wait for pages to load which could have dire consequences like leaving negative reviews about your site or abandoning it altogether.

By making sure that coding and page speed parameters are up-to-par with modern expectations we can be more confident that any additional changes to our SEO strategy will correctly lead us closer to improving our website’s ranking in search engine results pages (SERPs). This will help prevent any mishaps along the journey and guarantees that any improvements we make would result in measurable progress.

Now, analysing content and keyword usage should be the next task on our list if we are serious about furthering our website’s performance in search engine results. A well designed content plan backed by correct keywords usage reflects positively on how search engines perceive our website and should thrust us ahead of competitors that might be using similar tactics.

Analyse Content and Keyword Usage

Now that your coding and page speed has been analysed, it’s time to shift focus to the contents of your website. Analysing content and keyword usage is essential for improving your website’s rankings. When creating content for your site, ensure that you are targeting keywords that are relevant to the purpose of your page. If you create pages with overly-specific keywords, you may overlook more popular search terms that could further increase visibility.

Additionally, pay attention to keyword density and how often certain phrases show up in relation to other words throughout the page. This can prove difficult if done manually without automation tools. Though automated analysis may be somewhat imprecise, it can provide an efficient overview of potential related keywords as well as a count of already-used terms.

On the other hand, manual optimisation works better for fine-tuning particular pieces of content and ensuring precise relevance based on the type of content you wish to present. Manual optimisation allows for careful word choice so that phrases appear natural while providing reader value while still appealing to search engines.

It is important to take both automation and manual optimisation into account when analysing content and keyword usage as each have unique advantages depending on what kind of project you’re working on. With a combination of both approaches, your website should attract prospects who are looking for specific services or products while maintaining high search engine rankings.

Once you have taken the necessary steps to understand current website analytics and optimise content and keywords, it is time to implement SEO strategies designed to improve visibility and overall ranking position in all major search engines.

Improve Visibility with SEO Strategies

Now that website users’ experience and content has been evaluated, it’s time to implement SEO strategies that will help improve visibility and further optimise rankings. As with anything, there are two sides of the argument when it comes to SEO tactics: some may favour a more intensive approach with a focus on backlinking and optimising for local search terms, while others might believe that creating quality content is enough.

Let’s start by looking at the importance of backlinking. Backlinks create pathways from external websites to your own, allowing both potential customers and search engine robots to find and familiarise themselves with your content. This tactic can be particularly beneficial for new websites just starting out as well as those who already have an established presence online but are looking to expand their reach. For successful backlinking, look for high-quality domains (such as .edu or .org) that are related to your industry or practise. Additionally, focusing on local search engine optimisation can help you reach even more customers in the surrounding areas.

The second school of thought involves creating quality content; this is key no matter what kind of approach you take when it comes to SEO. Content needs to be informative, interesting and above all else optimised for search engine algorithms. Writing titles and meta descriptions tailored specifically to certain keywords helps attract users to click on your website indicating higher relevance and thus higher rankings. Moreover, ensure that images are properly labelled with Alt text (alt tags) containing relevant keywords — this not only helps boost visibility but is also an important accessibility feature for vision impaired users.

No matter which approach is taken, following the steps outlined in this article will help develop an effective SEO checklist. It is important to remember though that any improvement in rankings takes time, so don’t get discouraged if progress isn’t immediate after beginning a digital marketing campaign. Moving forward, creating engaging content should become the primary focus for further optimisation efforts and visibility building endeavours.

Create Quality Content

Creating quality content is the cornerstone of all SEO strategies. Without content, it’s impossible to optimise for search engine rankings. High-quality content can be used to help users better understand a topic or subject matter and drive traffic to your website. Without good, relevant content that visitors can engage with, they will leave your site quickly, which can negatively affect your ranking.

A good place to start is by understanding the needs of your target audience. Once you’ve done this, consider what type of content would best answer their questions and give them the desired information. Quality content should be informative and engaging; it should be written in an easy-to-understand format for maximum effectiveness. Additionally, creating long-form content – articles with at least 2,000 words – can result in higher ranking compared to shorter pieces.

In addition to creating high-quality written content, visuals such as videos and images are excellent complements that help break up blocks of text, and enhance engagement. Website page loading speeds are now also a critical factor in search engine rankings; ensure your website loads quickly by avoiding excessive graphics and making sure images are properly optimised for web use.

At the end of the day, no amount of optimisation can make poor-quality content perform better than great content supported by effective SEO strategies. Thus, investing in great content should come before any other actionable item on the list. And while there is no one-size-fits-all strategy when it comes to optimisation and effective user experience, keeping these tips in mind will both satisfy Google’s requirements and make sure visitors stay engaged with your website.

Having covered some of the major tactics you need to implement in order to improve the visibility of your website in search engine rankings, it’s time now to look into one final step—building backlinks. Backlinks are essential for strengthening signal trust from other websites, improving your overall domain strength, and boosting your website’s performance in SERPs.

Build Backlinks

Once you have created quality content that accurately reflects your brand messaging and resonates with your target audience, the next step is to build backlinks. Backlinks act as a signal of trust to search engines and help to increase the credibility of your website. As such, building links from external websites can be highly advantageous for SEO.

When building backlinks, it’s important to consider both the quantity and quality of the links you acquire. While a larger number of backlinks may equate to higher overall visibility on search engine results pages (SERPs), backlinks from websites with low domain authority or ones that are unrelated to your niche can actually detrimentally affect your ranking. Similarly, too many backlinks over a short period of time could cause search engine algorithms to interpret this suspicious behaviour as an attempt to manipulate rankings and penalise you for doing so.

For this reason, it’s advisable that sites work toward acquiring a healthy mix of authoritative, inbound links from reputable sources — both within and outside of your own industry. Seeking out partnerships with other companies or organisations related to yours can help to do this through mutually beneficial collaboration opportunities such as sponsored blog posts or guest contributions. Likewise, participating in relevant forums like Stack Exchange and Quora can help boost your presence through more organic means.

No matter what route you take when building backlinks, be sure that any website you link out from is trustworthy in order to maintain a high level of integrity across all of your content. Such efforts will no doubt assist in improving your website’s rankings and relevance in SERPs over time.

With a comprehensive understanding of the importance of quality content generation and proactive online link building strategies set in place, it’s now time to assess how effective your efforts have been and to set goals for continuing improvement.

Set Goals and Track Results

Setting goals and tracking results is an essential part of improving your website’s rankings. It allows you to analyse the performance of your SEO efforts and fine-tune key strategies as you work toward boosting your website’s visibility and search engine ranking. There are two main approaches to goal setting and result tracking: top-down or bottom-up.

The top-down approach involves creating a set of broad, overarching goals for the entire website, including overall rankings for various keywords. This is useful when setting more tangible short- to mid-term target objectives that can be measured easily. The downside to this approach is that it can lead to stagnation; if the criteria are not updated regularly, they may no longer reflect the industry’s current trends or best practises — leaving your progress lagging behind your competitors.

The bottom-up approach involves setting narrower, individualised goals for specific pages on the website. This method enables greater precision in targeting particular outcomes, like more organic traffic or higher conversion rates. It also allows for more flexibility in addressing changes in online demand by squeezing out maximum potential from each page. However, because each page typically has multiple objectives (such as both SEO and design), it can be difficult to establish clear success measurements for each element without complex analytics tools or third-party software.

Ultimately, both methods have their own advantages and disadvantages depending on your business’s specific needs; however, any successful result tracking system must include regular monitoring and analysis of established goals against actual performance metrics. For example, you should track organic web traffic from certain keywords over time and adjust content accordingly to capitalise on newly trending topics or maximise conversion rates for high-value search queries. Likewise, ongoing link building campaigns should also be tracked against backlink targets in order to ensure maximum ROI (Return On Investment). Also consider implementing user testing services to gain crucial feedback on design elements that impact website usability.

By pragmatically understanding the strengths and weaknesses of both goal setting strategies and actively tracking relevant performance metrics with attention to detail, you can develop an effective SEO strategy that will boost your website’s rankings over time while improving user engagement along the way.

Frequently Asked Questions Answered

How often should an SEO checklist be revisited for updates?

It is recommended that an SEO checklist should be revisited on a regular basis, as search engine algorithms change frequently. It is important for website owners to keep up with these changes and make sure their website remains visible in the competitive online space. To best ensure your website remains competitive, it is suggested to revisit your SEO checklist at least every 3 months and make any necessary updates. This way, you can make sure that your website’s content and structure are up-to-date with the latest SEO best practises and trends, giving you the best chance possible to maintain and improve your website’s rankings.

What items should be included in an SEO checklist?

An SEO checklist should include the following items:

1. Technical: Ensure your website is crawlable and indexable using best practises with regards to page speed, mobile friendliness, URL/HTTPS structure and redirects

2. Content: Develop a content strategy that includes creating quality, relevant content that is useful to users; managing and optimising existing content; and doing keyword research

3. Links: Look for opportunities to create backlinks or earn natural links from other websites by producing great content and promoting it within your network

4. UX & Navigation: Optimise page titles, meta descriptions, headings, images and make sure your site has an intuitive navigation system

5. Tools & Tracking: Set up Google Analytics and Search Console to track organic traffic performance and use other tools for keyword analysis, competitor research, etc.

6. Localization: Adapt your website for specific geographies or cultures as needed

What steps should I take to properly optimise my website for SEO?

There are several essential steps you should take to properly optimise your website for SEO. First, you should research and understand the target keywords for your website. This means looking into both short-tail and long-tail keywords that can help you reach your desired audience. Once you have identified these keywords, include them in your content, titles, headings, meta tags, and other areas of the website.

Second, ensure that your website is mobile friendly by testing it across multiple devices. Search engine algorithms now prioritise sites with good mobile versions since many users access the internet from mobile devices. To improve this user experience, include large fonts and images that adjust to different display sizes.

Third, create quality content on a regular basis. Content must be informative, fresh and original to gain attention from search engine algorithms. Additionally, strategically use internal links to pages within your site or external links to other websites as a way to demonstrate expertise and authority in specific topics.

Finally, use analytics tools such as Google Analytics to track the performance of your site’s organic search performance and make adjustments accordingly. By understanding search engine behaviour, you can further improve your website’s ranking and visibility.

Last Updated on March 27, 2023

E-commerce SEO expert, with over 10 years of full-time experience analyzing and fixing online shopping websites. Hands-on experience with Shopify, WordPress, Opencart, Magento, and other CMS.
Need SEO help? Email me for more info, at info@matt-jackson.com