The SEO world is constantly evolving, and there’s no denying that editorial links are a key factor in ranking high in the SERPs. But how exactly do you acquire such elusive links that are so important? Understanding the power of editorial links and how to acquire them is essential to having a successful SEO campaign. In this blog post, we’ll discuss everything you need to know about editorial links and how to acquire them.

Quick Summary of Key Points

An editorial link is a link from one website to another which adds value to the reader by providing additional information or insight. Editorial links are typically given without being asked for, as part of content on the website with the intention of helping inform or educate readers.

Discoverability Through Editorial Links

Establishing editorial links is a great way to enhance the discoverability of your website for potential customers and clients. Editorial links give credibility to your site and are powerful because they are created by third-party independent authors who mention, cite or link to your website. This makes them look more natural than regular backlinks from other sites.

When it comes to search engine algorithms, editorial links tend to have higher weight than other backlinks as they add a level of authority and trustworthiness to the content on your website. For this reason, they are essential for SEO success: good SEO cannot be achieved without an effective link building strategy. Furthermore, when these links come from authoritative websites like newspapers or media outlets, they can attract even more targeted traffic since users tend to place higher trust in these sources over digital marketing campaigns from businesses.

On the other hand, there is no guarantee that editorial links will always lead to improved rankings or better visibility; ultimately, it all depends on how heavily-weighted and credible the links are in relation to the search engines’ algorithms. Additionally, the process is a time consuming undertaking as it requires building relationships with authors, journalists and influencers that can be difficult and costly.

Despite these drawbacks however, establishing editorial links can provide numerous benefits for businesses and brands looking to improve their presence online. With that said, let’s move on to discuss what an editorial link actually is and what strategies you can use to acquire them.

What Is an Editorial Link?

An editorial link or “nofollow” link is a hyperlink that directs users to another page on the internet. An editorial link may be written as part of an article and may include unrelated links within the content. This type of link usually originates from a reputable website and is generally regarded as trusted and reliable by both search engines and website visitors.

The use of editorial links can be beneficial to both the sender and recipients in multiple ways. The most obvious way is to improve the reader’s experience by leading them to additional information and resources related to their topic. This type of link can also help create more web traffic for both sites, ultimately improving search engine rankings.

However, there are certain dangers associated with editorial links. Since these types of links are not regulated by any authority, they can easily lead users to unreliable or potentially malicious sites that could cause harm to their computer systems. Additionally, if an author links to too many external sources, it can dilute the content’s value and weaken its overall authority in the eyes of a search engine.

In conclusion, when used properly, editorial links can be a powerful tool for improving engagement with readers, increasing referral traffic, and enhancing SEO performance. However, it is important to ensure that any external resource formatted as an editorial link is reputable before including it in your content marketing strategy.

With that said, let’s take a closer look at how content marketing strategies can capitalise on the power of editorial links in the next section: Content Marketing with Editorial Links.

  • According to Ahrefs, the average distribution of editorial versus non-editorial links is 29% and 71%.
  • Studies show that a high percentage of editorial links (more than 75%) have higher click-through rates than other types of links.
  • A study by Searchmetrics found that websites with a higher number of editorial links are correlated with higher organic search rankings.

Content Marketing with Editorial Links

Content marketing with editorial links is a powerful tool to help elevate visibility and build trust and credibility among your target audience. As part of an effective content strategy, using editorial links can help drive traffic back to your website as users are referred from an authoritative source. This can keep potential customers engaged with your brand and reduce the amount of effort needed to reinforce messaging. Although content marketing with editorial links can be a great strategy for businesses that have the resources to invest, there are important things to consider to ensure success.

When it comes to content marketing, the quality of the content itself is key. It is important to use relevant and comprehensive information about a given topic because this will catch the attention of interested readers who may then feel compelled to click through on any editorial links in the content. Additionally, if your content is overly promotional (e.g., filled with too many calls-to-actions) or under-informative (lacking depth and detail), readers won’t find value in it, turning them away rather than entice them to learn more about what you offer.

At the same time, it’s important to consider quantity when planning content marketing with editorial links. You have a greater chance of being discovered if you create multiple pieces of content over time—this ensures that fresh content is available for potential customers no matter the date or time they are searching for specific products or services. Therefore, a combination of creating quality and quantity content should result in higher engagement rates and bring more referral traffic back to your website.

Ultimately, content marketing with editorial links requires balance between quality and quantity of output in order for it to be successful – too much focus on one area could lead to decreased performance overall. Now that we understand how important this balance is, let’s take a look at how we can differentiate between quality vs quantity when it comes to editorial links.

The next section will explore how businesses can differentiate between quality vs quantity when it comes to editorial links.

Quality vs. Quantity for Editorial Links

When it comes to building a strong editorial link portfolio, there is often debate between whether quality or quantity is more important. On the quality side, many SEO experts believe that links from authoritative sources such as large publications and high traffic sites are most valuable for improving visibility and authority. They also argue that targeting key influencers and getting their support can help build a loyal audience.

On the other hand, some proponents of quantity argue that multiple links from low-authority sources such as small blogs, niche websites, and user forums can be beneficial over time. The theory is that a higher volume of links may create enough trust with search engines leading to greater visibility.

At the end of the day, both quantity and quality should be taken into consideration when creating an editorial link strategy. A mix of larger publications and smaller sites can create a balanced, diverse portfolio that caters to different types of users. And, no matter what type of link you’re aiming for, it’s essential to ensure you’re sourcing content from trustworthy publications. This helps protect your reputation while increasing visibility.

Having discussed Quality vs Quantity in relation to Editorial Links, we will now take a look at how to ensure quality through press and publications in the next section.

Essential Points

When building an editorial link portfolio, there is debate on whether to prioritise quality of links or quantity of links. Quality advocates suggest targeting influential sources while quantity supporters believe multiple low-authority links add up over time. It’s important to take both into consideration and to aim for a mix of larger publications and smaller sites to create a diverse portfolio. Content should come from trustworthy sources and it’s essential to protect reputation while increasing visibility.

Ensure Quality Through Press and Publications

Ensuring quality through press and publications is one of the main considerations when leveraging the power of editorial links. Quality links are the building blocks of a successful SEO or content marketing strategy, and publishers can help you establish solid footing in terms of SEO and site metrics. Publications should be chosen carefully to meet both your business and editorial needs while also playing towards any industry standards or niche trends that exist.

When selecting media outlets as sources for editorials, it is important to make sure they are reputable and have a strong reputation among users and search engines alike. It is also important to research these outlets thoroughly to ensure they will adhere to established industry standards – if relevant – by conducting keyword research, reading past materials from the outlet, and reviewing its recent postings for accuracy. Further, it is often beneficial to view sample submissions from the outlet before committing to one particular source.

Finally, consider the authority of each publication that you engage with in order to guarantee the highest quality results possible. Authority publications should have a wide audience base, be up-to-date on matters pertinent to your industry, and serve as credible resources within their respective niche or area of expertise. When working with these types of publications, quality assurance is paramount – not only do they help build trust with potential customers, but they also boost brand visibility in organic search results.

By ensuring quality through press and publications when leveraging the power of editorial links, businesses can create powerful opportunities for growth and success. Now let’s move on to optimising for editorial links – an essential part of a well-rounded link acquisition strategy.

Optimising for Editorial Links

Optimising for Editorial Links is a key component of effective link building, as it helps increase search engine visibility and bring in more traffic to your site. It can also help build authority and trust with your target audience. To ensure that you are optimising for editorial links, there are several factors to consider when creating content and strategizing link building campaigns.

First, consider the quality of content being produced and the true purpose behind it. In order to gain visibility from editorial links, the content needs to be informative and useful for readers. Short-term SEO tactics should not be prioritised over providing valuable resources for readers that will keep them coming back for more. Furthermore, having original ideas or insights on popular topics can also lead to more views and shares, increasing the chances of growing organic links. Lastly, instead of focusing solely on external sources, try to include internal links in your posts as well. This will further benefit viewers by introducing them to other parts of your website that may be relevant and beneficial.

That said, some link building strategies involve using overly promotional tactics that may do more harm than good. These techniques often involve “spammy” tactics like keyword stuffing or publishing duplicate content all over the web in order to get more exposure. If these practises are used too frequently or are too obvious, then it could compromise the legitimacy of your site and lead to potential penalties from search engines such as Google or Bing.

In conclusion, when optimising for editorial links it is important to think first about adding value for readers as opposed to taking a short-term SEO approach with harmful tactics. As long as you keep these two goals in mind, then you should be well on your way towards boosting rankings and gaining visibility through editorial backlinks.

Next up is a discussion about Anchor Text and Link Building – using anchor text effectively while strategically placing external links within your content is essential when it comes to optimising ranking on search engines..

Anchor Text and Link Building

Anchor text, also known as link label or link text, is an important component of any link building strategy. This is the clickable blue or underlined words or phrases utilised by search engines to rank pages for relevant keywords. To build an effective editorial link strategy, it is essential to choose the right anchor text that best represents the content being linked to – providing the most value and relevance to users who will click on them.

When constructing anchor texts, avoid using generic words such as “click here”, “read more”, etc., as they can derail and/or de-value your SEO efforts as they do not contribute to key terms that you are looking to target. On the other hand, always sure your anchor text accurately directs users to the right page and allows search engine spiders to easily recognise what type of content it is linking to. Additionally, when creating multiple relationships with other websites or resources, make sure each link uses its own unique anchor text so that each keyword has the highest chance of being indexed correctly.

To maximise your SEO results from your link building efforts, Anchor texts should be strategically implemented. Certain types of keyword-rich anchors have a strong influence on search engine rankings and this should be taken into account when considering links within content. In particular, brand names and descriptive topics related directly to the landing page are very effective links as they help send positive signals to search engines.

As with all links within content, it is important to ensure that anchor texts adhere strictly to webmaster guidelines regarding quality and relevance in order for links to be crawled properly by search engines and achieved maximum indexing potential.

Having explored Anchor Texts in relation to Link Building, we now need to consider how the success of our Editorial Link Strategy can be measured.

Measurements of a Successful Editorial Link Strategy

Measuring the success of editorial links can be a difficult endeavour as there are numerous factors at play. Most online marketers agree that a successful editorial link strategy should be able to generate increased website traffic, higher search engine rankings, and better conversion rates. But it’s important to understand that these metrics don’t always correspond with the quality of one’s editorial link strategy.

When assessing the success of an editorial link strategy, it is crucial to consider other key factors, such as the website itself, target audience, and available resources. If a website has high-quality content and an active presence on social media platforms, it will likely have more conversions and pageviews than a website with less compelling content and lower visibility. Similarly, if a webpage is well optimised for search engine algorithms and contains multiple backlinks from reputable websites, its ranking in search engine results pages (SERPs) may increase more quickly compared to webpages with fewer backlinks. Additionally, contextual targeting is also important; if an article is highly relevant to the target audience and contains well-written content, readers are more likely to engage with it.

It is important to note that some metrics can be affected by external factors such as changes to search engine algorithms or declines in overall website traffic due to seasonality or other factors. Additionally, while some metrics like organic website visits and SERP rankings can be tracked in real-time, others such as brand awareness take longer to measure realistically. Consequently, it can take some time before one can effectively measure the success of an editorial link strategy in order to make successes repeatable experiences or failures isolated events.

Despite its complexities, measuring a successful editorial link strategy is not impossible. Developing an effective approach requires gathering data from multiple sources such as analytics software and observing trends over time. Being able to accurately assess your successes and failures will help inform any future decisions you make with your editorial link strategy so that you can continually refine your approach until desired outcomes are achieved.

With all this being said, there is no single formula for measuring the success of editorial links; rather the approach should be tailored based on individual circumstances and target audiences. With proper planning and strategic execution of an editorial link strategy, marketers can position their business for long-term growth opportunities through increased brand awareness and higher web traffic volumes.


With this understanding of how to measure success associated with an editorial link strategy comes great power for online businesses looking to maximise their online presence and reach their goals faster. In the next section we will discuss how a successful editorial link strategy affects conversions and revenue streams through user engagement and improved marketing efforts..


When it comes to unlocking the power of editorial links, content creators and marketers need to understand the value that these types of links can provide. Editorial links are powerful because they are seen as authentic and trusted by readers, which can lead to increased interest in a product or service from potential customers. Additionally, when used strategically and appropriately, these links can also improve website rankings in search engine results pages.

Content creators must ensure that any editorial links are crafted carefully using established guidelines around relevancy, trustworthiness, and quality. Additionally, any references should be authentic with reputable sources being cited if necessary. Finally, content creators should not overuse or abuse editorial link building techniques as this could have serious consequences on website rankings.

Overall, editorial link building can be an effective and powerful tool to create stronger relationships with potential customers while improving SEO efforts. However, it is important to approach these techniques carefully following the guidelines set out by the search engines to ensure that any efforts are successful and legal.

Frequently Asked Questions and Their Answers

How do editorial links help with SEO?

Editorial links are highly beneficial to SEO because they help search engines strengthen the credibility and relevance of content on a website. The more backlinks that refer to your site, the higher your rankings will be in terms of SEO. Editorial links provide signals to search engines that your website is authoritative and trustworthy, improving visibility within organic search engine results. In addition, editorial links can also create additional avenues for potential readers and customers to find your website or blog. Through this increased visibility and credibility, editorial links can drive more targeted traffic to your site, which could then lead to increased overall conversions.

Are there any rules or guidelines for using editorial links?

Yes, there are a few important rules and guidelines to follow when using editorial links. Firstly, all editorial links should be from reputable online sources that are well-known for providing reliable and accurate information. Secondly, it’s important to ensure the content you link to is relevant to your topic and adds value to your article or content. Additionally, make sure all editorial links are properly attributed to their original authors. Finally, always ensure that any external sites you link to have the proper security protocols in place so you don’t risk a breach of personal information.

What is the purpose of using editorial links?

The purpose of using editorial links is to increase the visibility, credibility and authority of a website or web page. Editorial links are hyperlinks from authoritative websites or pages to a given website or page that have been acquired through content marketing and earned media, rather than through direct paid advertisements or sponsored links. By leveraging the clout of credible websites, pages and sources, this type of link building helps to strengthen a site’s ranking on popular search engine algorithms like Google’s, thus increasing its potential organic visibility in the SERPs (Search Engine Result Pages). Furthermore, since these links are human-determined, they tend to be more trusted and respected than other forms of link building where webmasters may not necessarily be aware of the validity or quality of the source website. Consequently, sites with a good amount of editorial backlinks can foster greater confidence in their target users by showing that industry authorities are vouching for the quality of their products or services.

Last Updated on April 15, 2024

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