Too often, website owners are unaware of the incredible potential their website has to offer. In this post, we’ll discuss one powerful tool in particular – Link Explorer – and how it can give your website the boost you never knew it had.

What is Link Explorer, and how can it help unlock the hidden potential of your website? In a nutshell, it’s a comprehensive tool that helps analyse the link profile of any website. From a single dashboard, it reveals the domains linking to your pages, the anchor texts they use, and the number of links pointing to a site or page. You can also use it to analyse your competitors’ link profiles and discover potential opportunities for link building.

Using what we learn from Link Explorer, we can uncover exactly how external webpages are leading to our website. This can give us an instant peek into how well our pages are performing and identify areas for improvement.

Another great use for Link Explorer is finding broken links. By using it to analyse a website’s link profile, we can easily identify broken links and fix them promptly. This ensures that all of our visitors can get to the pages they want without any problems. It also means our site is optimised for SEO and is more likely to rank in the SERPs.

Finally, Link Explorer can be used to gain a better understanding of our website’s link profile and discover new opportunities. While doing your own link building can be time-consuming, Link Explorer can narrow down potential link sources that are worth pursuing. Armed with this information, you’ll be well on your way to leveraging your website’s potential.

So let’s dive in and get an

Quick Overview of Key Question

Link Explorer is a free tool from Moz that allows users to explore backlinks and view website link metrics. It can be used to gain insights on how you can improve your rankings and visibility in search engine results.

What is Link Explorer?

Link Explorer is a powerful link analysis tool that helps website owners gauge the quality of their websites and discover new opportunities for optimisation. It uses a combination of Site Explorer, Backlink Analytics, and Anchor Text Analysis to allow users to determine who is linking to their websites, which pages are getting the most traffic and inbound links, as well as how their brand name or URL keywords are being used by external websites. Link Explorer allows website owners to analyse their backlinks quickly and accurately to make informed decisions before making changes to their websites, linking strategies, and SEO campaigns.

Link Explorer has both pros and cons that must be considered when determining whether or not it is the right tool for an extensive website evaluation or optimisation process. It can provide valuable insight into the health of a website’s inbound links, as well as visibility into its ranked competitive landscape. These benefits come with a cost though; this tool requires a lot of time and effort on the part of the user to make the most out of it. Additionally, its accuracy is often dependent on external factors such as the quality of the backlink sources that are indexed.

Overall, Link Explorer can be a powerful tool for uncovering insights about websites and optimising both link portfolios and SEO campaigns – but it comes with potential risks associated with its accuracy levels that need to factor into any decision about using this tool. With proper knowledge and usage of Link Explorer, website owners can unlock its potential to gain valuable insights about their website’s performance.

In the next section, we will explore the many benefits that Link Explorer offers in further detail – including improved website rankings, optimised link portfolio management, higher CTRs, more accurate tracking of competitor link strength, and more.

Benefits of Using Link Explorer

Using Link Explorer to its full potential offers countless benefits to websites and their overall SEO performance. Having access to the extensive data and accurate analysis provided by Link Explorer helps boost website visibility on a variety of search engines, with all insights backed up by highly reliable information. This can be beneficial for both effective SEO strategies and general marketing support as website owners can use Link Explorer to optimise page titles, check out which keywords perform best for their audience, store competitor rankings for comparison purposes, and more.

Link Explorer also provides a competitive edge, allowing website owners to compare site performance with other similar ones, enabling a better understanding of why certain competitors may rank higher than their own on search engine results. Moreover, the ability to explore link opportunities opens the door for lucrative collaborations like blogspot owned sites or influencer marketing campaigns that could provide great ROI if carefully planned and executed.

On the other hand, it should not go overlooked that using Link Explorer also has some potential disadvantages, specifically when it comes to privacy concerns. Although most data analyses available are securely stored online and inaccessible to outside parties, users of Link Explorer must be aware of the risks that come with having website information exposed through third-party applications like this one. That said, there are several options and precautions users can take to ensure adequate levels of privacy protection even while taking advantage of Link Explorer’s many benefits.

There is no denying that utilising Link Explorer significantly helps unlock website potential due to the vast amount of data available and the power of its analytics to enhance SEO programmes. With such advantages safely accessed by users who practise correct safety protocols, now let’s take a look at what Discover & Monitor Backlinks can bring to the table.

Most Important Points

Link Explorer is an effective tool for website owners to use as it helps improve SEO and gain competitive advantages. Its data can be used to optimise page titles, research keywords and check out competitor performance. Link Explorer also has the potential to bring lucrative ROI opportunities with its link opportunities feature, but users must remain wary of the privacy risks that come with using third party applications. Despite this, if security protocols are followed, Link Explorer can open up various benefits and Discover & Monitor Backlinks could potentially amplify these.

Discover & Monitor Backlinks

Discovering and monitoring backlinks is a critical component of unlocking the potential of your website. Having backlinks from other websites is an essential part of growing your online presence, as it helps search engines identify your website as an authority on specific topics.

Link Explorer, a powerful link research tool, allows users to discover and monitor backlinks to their website. With Link Explorer, you can see the anchor text for individual links, which will help inform your content creation strategy. You can also see which URLs are linking to you, so that you can identify any low-quality or spammy links, and take steps to clean them up if necessary.

Additionally, Link Explorer allows you to compare your website’s link profile to that of your competitors, so that you can evaluate how well your website stacks up against them in terms of domain authority and link building efforts. This provides valuable insight into your link building strategies and what the competition is doing in order to outperform you.

To further unlock the potential of your website, it’s important to track rankings and perform competitor analysis. By understanding where you currently stand and how your competitors are performing, you’ll be able to uncover opportunities that could help boost rankings and visibility for target keywords. In the following section we’ll take a look at how Link Explorer can be used to track rankings and analyse competitor websites.

Track Rankings & Perform competitor Analysis

Link Explorer is a powerful tool that can help you track your website’s rankings, as well as analyse the performance of your competitors. With this tool, you can evaluate where your webpages stand compared to competitors and how different SEO strategies influence rankings. Knowing where your website stands in search engine results is an invaluable component of understanding overall website performance. With detailed insights into page ranking, you can tailor your strategies to generate higher traffic and visibility, resulting in an increase in conversions or sales.

The feature also allows you to look at both your own websites and those of the competition—something which can be a great asset for businesses who want to stay ahead of the competition. By monitoring competitor data within Link Explorer, users are able to get insights into competitors’ backlinks, link building tactics, and keyword performance. Doing so can provide useful perspective on what it takes to potentially outperform them when attracting visitors through search engine optimisation.

However, while it provides insight on competitors’ SEO strategies, some may argue that makes it difficult to understand the full scope of their efforts in gaining competitive edge. Depending on the nature of competitive SEO practises, most rivals will not make all information publicly available. For example, without knowledge of algorithms or access to rival sites’ analytics, it can be hard to decipher which tactics have contributed significantly to their success.

Having insights into competitors’ backlink data helps show you what’s working for them while providing valuable information about effective campaigns they may have deployed. By tracking rankings and performing competitor analysis with Link Explorer, users will have a better understanding of how their overall SEO strategy measures up against similar businesses in their industry. From there, users can gain powerful insight into how best to optimise their efforts for improved website visibility over time.

Now that we know what Link Explorer has to offer when it comes to tracking rankings and performing competitor analysis, let’s look at how you can use these features and take advantage of this helpful tool by exploring the next section: “How To Use Link Explorer”.

How to Use Link Explorer

Link Explorer provides convenience and simplicity for unlocking website potential. Utilising this tool is easy and offers several features for website analysis and optimisation.

The Explorers toolbar contains several key features which are tailored towards helping to improve the ranks of page optimisation in major search engine result pages (SERPs). The main features are: “Tools”, “Opportunities”, “Analytics & Reports”, “Favorites”, and “Open Site Explorer Searches”. These items allow users to adjust website metrics to improve visibility in online searches.

The Explorer also provides audits which can be used to create reports on specific data points. Audits provide detailed metrics on existing link profiles and backlinks. This can be invaluable for a website trying to expand its current reach and visibility. The audit report will show the overall authority of a domain along with other metrics such as page quality scores and trustworthiness.

Link analysis is an integral part of maximising website visibility as well. Link Explorer allows users to review their link profile which displays the strengths and weaknesses of any given website.These reports will also provide an understanding of what websites are linking to your site, giving insight into the actions necessary to increase rankings in SERPs.

Using Link Explorer ushers webmasters into the world of website optimisation with confidence and sophisticated insight into the ever-changing landscape of SEO tactics. It provides a vital platform for success in navigating through today’s digital marketing world.

Finally, as mentioned above, Link Explorer Toolbar & Audit Reports offer additional avenues of exploration into website improvement potential – leading into the next section we will examine these components in greater detail.

  • Link Explorer is a tool provided by Microsoft Bing which allows users to explore the web of links that are pointing to a website.
  • The tool provides valuable backlink data to help determine domain authority, trustworthiness and online visibility of any site.
  • Link Explorer also provides insight into anchor text, indexing history and more on any given website with data sourced from the best search engine in the world.

Link Explorer Toolbar & Audit Reports

Link Explorer Toolbar & Audit Reports are some of the most powerful tools available to unlock your website’s potential. With this tool, webmasters can quickly analyse internal and external linking patterns on any domain or URL. Link Explorer also provides detailed audit reports that break down the website URL and fetch a comprehensive backlink profile for each page. This allows users to easily identify and troubleshoot link-related issues such as broken links, broken redirects, and spammy links, which then can be corrected or removed.

The use of Link Explorer is often debated amongst SEO professionals because it requires manual labour to review large amounts of data. While the visual cues in Link Explorer’s toolbar help to speed up the process, there is still a reliance on manual intuition when assessing any issues with the website or individual pages. On the other hand, Link Explorer’s audit reports provide an extremely detailed and concise report of linking issues across an entire website or on an individual page basis.

Overall, the combination of Link Explorer’s toolbar and audit reports make it one of the most effective tools for unlocking your website’s potential. With its capabilities both identifying link-related issues and providing detailed insights on how best to fix them, it is easy to see why this tool is so valuable in keeping sites healthy and ranking well in search engine results pages (SERPs). With that in mind, let’s now move onto discussing how Link Explorer Ranked Pages can help you optimise your website’s opportunities for success.

Link Explorer Ranked Pages

At the heart of Link Explorer is its Ranking page. This page ranks webpages based on their performance across multiple categories, such as backlinks, domain authority, and more. By analysing a website’s backlinks, link types, referring domains, and other factors, Link Explorer provides an understanding of how websites measure up when it comes to SEO ranking signals. With this data, users can determine which pages are likely driving the most traffic to their own sites from those of others who have linked in to theirs.

Using the Link Explorer Ranked Pages system allows users to prioritise relevant links for their site and keep track of their performance over time at a glance. It also helps users identify competitors who might be outperforming them. By monitoring this feature over time, users will get an understanding of fluctuations in website rankings and gain insight into changes that could be made to improve their performance.

Not only is the Ranking Page a useful tool for seeing how a website ranks compared to its competitors, but it is also incredibly helpful when assessing which links are valuable and worth pursuing on behalf of a website. If a user notices that certain links are performing better than others on another’s page, they may be wise to pursue similar links themselves.

Link Explorer Ranked Pages provides website owners with powerful insights that can inform strategic decisions on how to best optimise their pages for search engine visibility. As such, users should take the time to fully explore this feature in order to maximise the potential return from their investment in link building activities.

With this detailed look into Link Explorer Ranked Pages concludes our overview of this powerful tool; our conclusion & overall Link Explorer review can now begin.

Conclusion & Overall Link Explorer Review

Link Explorer is a powerful tool that can be a great asset for website owners and SEO professionals. It provides comprehensive data regarding who is linking to your website, providing valuable insight in understanding how search engines view and rank your site. Link Explorer also offers helpful advice on how to improve rankings by finding the right types of backlinks to increase a website’s online visibility.

The main benefit of using Link Explorer is its ability to give users deep insights into their website’s authority and link profile. With its ability to uncover link building opportunities, identify broken links, and analyse the outgoing visits from a website, it has become an invaluable tool for any serious webmaster or digital marketer. Additionally, since Link Explorer offers several different pricing plans with monthly subscription options, everyone can find an affordable plan which works for them.

Despite all these advantages, there are still some drawbacks worth considering when evaluating Link Explorer. Its biggest limitation is that it does not provide data about competitors’ websites and does not offer detailed analysis of the overall site architecture. Furthermore, at times the tool may be slow to update citations gathered from across multiple sources such as Google and Bing. Finally, there have been reports of technical issues with the service, including key features not working correctly after updates are deployed.

Overall, while Link Explorer isn’t perfect, it certainly has plenty of strengths that make it worth considering if you’re looking for a reliable link analysis tool. Its intuitive interface makes it easy to use even for those new to SEO metrics and its wealth of data points keeps experienced professionals engaged as well. Its affordability and useful feature set make it an attractive choice for anyone who wants to get an accurate picture of their website’s link profile.


How much does Link Explorer cost?

Link Explorer is an entirely free tool, so there is no cost associated with it. It can be used to quickly and easily analyse any website’s link profile – which can help users better understand their own website’s link potential – without having to spend money. The tool also provides detailed breakdowns of the links pointing to a website, including metrics like anchor text and trust score. This means that users have all the information they need to make informed decisions about what types of links they should pursue in order to increase their website’s performance.

How can Link Explorer be used to improve SEO?

Link Explorer is an invaluable tool for improving SEO. By using Link Explorer, you can gain valuable insights into your website’s link profile, including the number of backlinks, the quality of referring domains, and the anchor text distribution. This information can help inform changes to your website and content strategy to improve your rankings on search engine result pages (SERPs). Additionally, Link Explorer allows you to monitor your own link profile for spam links or suspicious content that may have a negative impact on SEO performance. It also enables users to identify relevant competitors’ links and benchmark their performance against those rivals in order to stay competitive in their respective markets. Finally, by evaluating backlinks from non-related websites, Link Explorer helps uncover opportunities to gain additional when applicable and leveraged correctly.

What features does Link Explorer offer?

Link Explorer offers a range of features that help website owners and marketers gain valuable insights into their website’s potential.

Firstly, Link Explorer provides comprehensive backlink analysis. This feature allows users to view an in-depth breakdown of the links pointing towards their domain, giving them insight into which domains are linking back to their site, as well as providing information such as the IP address and URL of those links.

Secondly, Link Explorer is equipped with competitive research tools so users can easily compare the link profile of their website against that of competitors. This helps marketers identify where they’re losing opportunities for improving their own backlinks.

Finally, Link Explorer also offers powerful link building recommendations which help webmasters find authoritative websites to request links from as well as discover opportunities for creating new content which may result in additional website authority.

Overall, Link Explorer is an invaluable tool for webmasters who want to unlock the full potential of their website by leveraging the power of successful link building campaigns.

Last Updated on April 15, 2024

E-commerce SEO expert, with over 10 years of full-time experience analyzing and fixing online shopping websites. Hands-on experience with Shopify, WordPress, Opencart, Magento, and other CMS.
Need SEO help? Email me for more info, at