If you’ve been keeping up with SEO news, you’ve probably heard of nofollow links. They play an important role in SEO and getting organic traffic to your website. But what exactly is nofollow and how can it help (or hurt) your SEO efforts? That’s what we’re here to discuss today. We’ll look into the nitty gritty of nofollow, explain why it matters and provide tips for ensuring it isn’t hurting your SEO performance. So read on for some nofollow insight and let’s get started learning how this important link type affects your SEO.

Quick Recap of Key Points

Nofollow is an HTML attribute that tells search engines not to follow a specific link. It helps websites control which pages are indexed and prevent search engine bots from following any links that contain sensitive or private information.

What is NoFollow?

NoFollow is an HTML attribute that can be used to instruct search engines not to follow specific links to a website. It is often used when linking to untrusted content or sites that the webmaster does not wish to pass link authority or page rank to – such as paid advertisements, sponsored links, or user-generated spam content. This can help prevent those links from influencing your page’s organic ranking on the Search Engine Results Page (SERP).

The debate over whether or not NoFollow links can still be beneficial for SEO rages on. On one side of the argument, many people claim that NoFollow links are completely useless for SEO since they don’t contribute any “link authority” to the destination website. On the other side of the argument, some experts claim that NoFollow links still offer some value since they lead to more traffic and potentially more conversions from the referral source.

Ultimately, it’s up to you and your team to decide which approach makes the most sense for your business. Understanding how NoFollow works and which attribute is assigned to each link can help you make an informed decision and get the most out of your SEO strategy. Now let’s move onto understanding the rel attribute and what impact it has on SEO.

Understanding the Rel Attribute

When it comes to understanding NoFollow and how it affects SEO, a key part is understanding the rel attribute. This is the HTML link element attribute that tells search engine crawlers whether or not to follow a particular link. It can be thought of as an instruction from website owners to search engines, suggesting whether or not they should include certain links in their index.

The rel attribute can take various values, such as NoFollow or Follow. A NoFollow link provides no SEO benefit since it cannot count towards improving ranking, though encourages browsers to follow the link for other reasons such as discovering new content. The Follow value on the other hand does provide benefits since it allows search engine crawlers to follow and index a link. Thus, the presence of a Follow rel attribute instructs search engines to crawl the link.

There is debate among users over which type of link should be used: NoFollow or Follow. Some argue that nofollow links should be strictly limited to legal risk pages like terms and conditions while others suggest they can be used throughout sites; for instance to encourage users to click on links related more directly with current topics rather than some underlying legal risk page. Although no consensus has been reached, it’s worth noting that many industry leaders are pushing back against one-size-fits-all approaches when it comes to NoFollow versus Follow links.

Ultimately, understanding both types of links and when each should be used is important for any webmaster looking to optimise their website’s performance in search engines. Next we’ll dive into what happens when search engine crawlers interact with NoFollow links.

In the next section, we will explore how search engine crawlers treat NoFollow links and what impact this has on SEO.

Essential Highlights

When it comes to NoFollow and SEO, it is important to understand the rel attribute. This attribute in the HTML link element tells search engine crawlers whether or not to follow a particular link. A NoFollow link does not provide any SEO benefit, but encourages browsers to follow links that lead to new content. The Follow value, on the other hand, allows search engines to follow and index a link. Although there is still debate over when each type of link should be used, understanding both types is essential for any webmaster looking to optimise their website’s performance. In the next section, we will explore how search engines treat NoFollow links and their impact on SEO.

Search Engine Crawlers and NoFollow Links

Search engine crawlers, also known as bots or web spiders, are software robots that search the internet and collect data from web pages for search engine indexing. This data is used to provide users with more relevant results when they perform a search query on their chosen search engine. In order to do this, crawlers need to understand the links between websites, and this is where nofollow links come into play.

Nofollow links are HTML tags applied to the link which tell crawlers not to follow the link when collecting information. This means that any link present with the nofollow tag will be ignored by the crawler, so it won’t appear in the search engine index. This can affect SEO since fewer backlinks may lead to lower ranking in SERPs (search engine results pages).

On one hand, nofollow links carry very limited value from an SEO standpoint and can often reduce your website’s visibility in SERPs. This can especially be true if the majority of your website’s backlinks are marked with a nofollow tag. However, there is some debate around this within the digital marketing industry as some believe that nofollow links should still be taken into account because they demonstrate credibility and reliability to users who may visit your site through these links.

Therefore, it is important to consider the pros and cons of using nofollow links when developing your SEO strategy depending on your goals and objectives. For those looking to boost their website’s visibility in SERPs, however, it’s best to focus on obtaining follow links instead – which we’ll cover in our next section.

Boosting SEO with Follow Links

Follow links are one of the key elements required for a successful Search Engine Optimisation (SEO) strategy. These links, when placed on a page, tell search engines to consider the page being linked to as more important than other pages that do not have this attribute. This equates to improved visibility of the page in search engine results, which can lead to increased organic traffic to the website.

The benefits of having follow links are undisputed. It is widely known that these attributes can improve SEO rankings; however, they can also be seen as a double-edged sword depending on where they come from and how they are used. For instance, if there is too much link building on low quality websites, then it may have a harmful effect on your SEO ranking due to the impact of low quality signals from search engines. For best results when using follow links, care should be taken that the links come from relevant and high quality websites.

Despite any challenges associated with using follow links for SEO purposes, the fact remains that these types of links are instrumental in establishing credibility and authority for a given website. This is why setting up an effective strategy like link building should be a priority for any website looking to gain higher visibility in online searches.

By optimising your website’s link structure and paying attention to the incoming backlinks you can significantly increase your chances of improving your website’s visibility and driving more organic traffic to it. The next section will focus on another type of link attribute: nofollow links and show how they too can provide benefits to your SEO efforts.

Benefits of NoFollow Links

NoFollow links, an important feature of search engine optimisation (SEO), can benefit your website in numerous ways. NoFollow links indicate to search engines that a particular link should not influence the SEO ranking of the linking page. You can use NoFollow links to reduce backlinks to pages you don’t want indexed or improve web page loading time by limiting the amount of outbound links. To add to these advantages, NoFollow links can increase website organic traffic and visibility by pointing audiences to content within your domain they may find interesting.

For these reasons, NoFollow links are valuable as part of an overall SEO marketing strategy, as they give websites more control over their backlinks and also have potential benefits for increasing organic traffic. Some experts even recommend using all NoFollow external links in order to get the most out of other website’s link value.

On the other hand, one could argue that there isn’t much incentive for linking websites if you can’t claim any “link juice” from a link post. Oftentimes, sites may be hesitant to post your link if it won’t be giving them any form of indexing or credit for providing a backlink for you. With this line of thought in mind, websites using NoFollow links can be at a disadvantage simply because other sites won’t be as willing to link back to them.

Overall, while some may not agree on its potential effectiveness, NoFollow links still offer website owners several benefits when used strategically with follow-up links and other tactics. Following this section on benefits of NoFollow Links we will delve into “NoFollow vs Follow Links”, which aims to further asses the differences between these two types of search engine optimisation hyperlinks.

NoFollow vs. Follow Links

NoFollow versus Follow links are one of the major debates when it comes to SEO. A NoFollow link does not pass any pagerank and does not influence a website’s search engine ranking. The primary benefit of using NoFollow links is that it helps prevent comment spam, as the links will not be followed by search engines.

On the other hand, there are several benefits to using Follow links. Follow links allow search engine crawlers to crawl your website and index it in their database. This helps your website rank higher on SERPs, thereby improving your online presence. In addition, Follow links help increase website traffic, as users can easily click on the link and access the content or the advertiser’s page directly.

Both types of links have their own unique advantages and disadvantages when it comes to SEO. While NoFollow links may help reduce comment spam, they do not help improve a website’s rankings on SERPs. On the other hand, Follow links can significantly improve a website’s position on SERPs but might encourage spammers as well.

An informed decision has to be taken depending on the exact requirements of a website owner when deciding between using NoFollow or Follow Links for SEO purposes. By understanding both types of links, and mixing them strategically, website owners can make better use when optimising their websites for ranking.

With this overview now complete, we turn our attention to building traffic with NoFollow Links in the next section.

Building Traffic with NoFollow Links

Understanding how to use NoFollow links effectively can be a powerful tool to drive traffic to your website. NoFollow links are an attestation of trust given to a linked website, without giving away any SEO juice. When users click on the link, they are taken directly to the linked page and become potential customers. A noteworthy advantage of NoFollow links is that they do not count towards Google’s ranking calculations. As a result, website owners gain access to more websites and can engage in meaningful marketing campaigns by having these links associated with their business.

NoFollow links may be beneficial for some websites, but not all. While it is true that many websites rely on them for content distribution, there are drawbacks as well. For instance, users may navigate away from the linked page altogether or share the link with their followers on social media channels which can result in disapproving comments or conversations about the linked page contents. Consequently, it is important for webmasters and blog owners to consider which type of content should be shared through NoFollow links as it could potentially damage their reputation.

Additionally, webmasters should make sure NoFollow links to other websites are relevant to the content published on their own webpage as this will ensure visitors remain engaged while they navigate between different sites via the NoFollow links. Otherwise, they may quickly lose interest once they land on irrelevant pages.

Given its neutrality when it comes to distributing credit among websites, using NoFollow links has become a popular option for many online businesses due its lower risk-taking approach and ability to provide direct access to relevant sources in one click. Moreover, it gives website owners access to new audiences who may not otherwise be exposed to their products and services.

The key takeaway is that although NoFollow links do not generate any SEO juice from an algorithmic perspective, they still have their place in driving traffic and helping build relationships with influencers. The next section will discuss how businesses can leverage those relationships and further leverage their effectiveness in connecting with influencers through NoFollow links.

Using NoFollow Links to Connect with Influencers

NoFollow links allow you to establish connexions with influencers and important figures in your field without sacrificing SEO, as search engines do not follow these links. This is an excellent tool for branding, especially if you are able to get influencers to share your content on their own websites or social media pages. This gives you more visibility, while still optimising your website’s listing in search engine rankings.

However, there is a debate over the efficacy of this tactic. Some argue that, since the link isn’t followed by search engines, it won’t do anything to improve your SEO—despite the boost it can give to brand recognition. Others suggest that if the influencer has a large following, the possibility of more people organically linking back to your content is raised, which could give you more backlinks—providing long-term SEO benefits despite not being tracked directly.

Whichever side of the argument you take, it’s clear that NoFollow links can be a powerful tool for connecting with influencers and raising your profile in your field. Additionally, using NoFollow links can provide immediate benefits in terms of increased visibility and potential new audiences – no matter what happens after that point. With that in mind, let’s move onto why you should consider NoFollow links as part of your SEO strategy.

Why You Should Consider NoFollow Links

Understanding the concept of no-follow links and how they affect SEO can help content creators decide which links to include when building an authoritative website or blog. While most search engines do not consider no-follow tags when determining a website’s authority, adding certain no-follow links can be beneficial to overall digital marketing efforts.

No-follow links are a type of HTML link attribute that instructs search engines not to associate any value from the target page to the source. This is particularly useful if you want to link to pages but prefer not to give them any “link juice”— another term for link building— as it helps avoid potential penalty from search engine optimisation (SEO) best practises. For example, if you’re an affiliate marketer and you link out to products from your blog, using rel=”nofollow” links will help keep those pages out of Google’s indexing algorithm.

Despite these limitations, there are many ways users can benefit from adding no-follow links on their websites. Linking out to other relevant and high-quality pages shows readers that you know your topic, which adds credibility to your content and helps maintain good relations with other webmasters. This can also provide added inbound traffic through referrals. In addition, having too many inbound follow links has been known to negatively impact website loading times, so including no-follow links instead will help improve user experience while still providing relevant information.

However, the decision to use no-follow links or not should depend on a website’s goals and how it wants to be perceived by others. For instance, websites known for publishing frequent guest posts may decide not to use no-follow tags as part of their SEO strategy, as this would appear sketchy and could draw attention from search engine algorithms. Conversely, publishers who want their content solely indexed may only use follow links as this shows external sources vouching for the content being published. Moving forward, understanding the basics of no-follow links and how they affect SEO will help content creators determine the best practises for their website.

Answers to Frequently Asked Questions

Are NoFollow links still useful for SEO purposes?

Yes, NoFollow links can still be useful for SEO purposes. Although search engine crawlers do not follow NoFollow links because they are instructed to ignore them, they can still pass some ranking signals between sites. These ranking signals can include referring domains and authority which can help different pages rank better in search engines. Additionally, NoFollow links allow websites to link to other sources without having as much concern of “link juice” that could weaken their ranking. In this way, creating quality NoFollow links to relevant or reputable sources of information can give credibility to a website’s content which is ultimately beneficial for SEO purposes.

How do I create a NoFollow link?

Creating a NoFollow link is fairly straightforward and can be done by adding the rel=”nofollow” attribute to the HTML anchor tag. For example, if you wanted to create a NoFollow link to a website, the HTML would look like this: Example Website.

NoFollow links are used to discourage search engines from indexing or following a source page. By doing so, it helps protect your website’s content from being seen as spam or copied without permission. They also help protect against malicious link building techniques that use large amounts of forced visits from automated bots. Additionally, NoFollow links reduce the risk of linking onto websites with bad reputations that could negatively impact your own website’s rankings on Google or other search engines.

What types of websites should use NoFollow links?

NoFollow links are typically used on websites that contain content which the website owner does not want to be associated with. Such sites could include sites that sell products and services in a controversial or immoral manner, have a low domain authority, have questionable content, and/or are known to post spammy or malicious links. It’s also important to note that NoFollow links do not generate as much search engine traffic because they are viewed as less reliable by web crawlers.

It is generally recommended that websites, particularly those with high reliability in terms of content and links, should opt for Follow links over NoFollow links when linking to other websites. That said, there are some exceptions for which NoFollow links can prove beneficial. For example, sites such as social media profiles, forums, directories, and user-generated content sites often need NoFollow links to maintain their integrity and prevent spam from appearing on their pages. Additionally, businesses may use NoFollow links to protect themselves from certain types of manipulative backlinks created by competitors or malicious actors.

Last Updated on March 21, 2023

E-commerce SEO expert, with over 10 years of full-time experience analyzing and fixing online shopping websites. Hands-on experience with Shopify, WordPress, Opencart, Magento, and other CMS.
Need SEO help? Email me for more info, at info@matt-jackson.com