Do you want more eyes on your website? Of course you do! But how do you get more visitors?

For starters, one of the most important steps is ensuring you have a healthy volume of links leading to your website. Link volume is an essential metric for determining the success of any website, since it directly affects the amount of traffic that finds its way to your digital doorstep.

But what exactly is link volume, and how can you increase it?

In this ultimate guide, we’ll cover the ins and outs of link volume and how you can use it to draw more attention to your website. So if you’ve been looking for a comprehensive guide to link volume, sit back, relax, and grab a cup of coffee, because you’ve come to the right place!

Quick Definition

Link volume refers to the number of inbound links pointing to a website from other external websites. To measure your link volume, you can use third-party SEO tools such as Ahrefs or Majestic to analyse your website’s backlinks.

What is Link Volume?

Link volume, also referred to as inbound link count, is the number of backlinks pointing to an individual page on a specific website. Google and other search engines use these links to measure the quality and relevance of web pages in order to improve their search rankings. Having a high volume of quality links from reputable sources can be a valuable asset for any business looking to increase their visibility online.

When it comes to link building, quantity can be just as important as quality. There are a few theories about this—some say that more links will help boost your page ranking whereas others believe that having too many links could actually hurt your rankings. While it is hard to know exactly what algorithm search engines use to rank websites, it is clear that link volume plays an important part.

That being said, one should not focus solely on link volume when developing a link acquisition strategy. Instead, they should focus on acquiring links from sources that have high domain authority and relevance to their website’s content. Quality should always come first when building links.

Having established what link volume is and its importance, the next section of this guide will focus on how Search Engine Optimisation (SEO) and link volume work together to enhance online visibility.

  • Google’s PageRank algorithm is the most widely used method of measuring link volume and influences the ranking of webpages in its search results.
  • According to Moz, a tool like their Open Site Explorer can be used to measure link volume by assessing the number of links (or backlinks) a website has.
  • A report done by SEJ showed that up to 75% of all websites had fewer than 35 referring domains (or sources of links).

Search Engine Optimisation and Link Volume

Search Engine Optimisation (SEO) is a process that website owners go through to make sure their site appears at the top of search engine results. Link volume plays an integral role in SEO and is one of the most important optimisation factors. As such, it has become increasingly important for website owners to understand link volume, what it is and how they can increase it.

Link volume refers to the overall number of links pointing to a page or website. It is important to note that link volume also includes links to other websites, particularly off-page SEO strategies. Higher link volumes correlate with higher web search rankings on most search engines, including Google and Bing. High link volumes are seen as more trustworthy by these search engines; thus, when links are shared among trusted websites, they play an important role in boosting rankings and driving traffic.

Many website owners use link building strategies to increase their link volumes. This includes the use of social media campaigns and backlinks from other websites. Link building can be used to naturally boost both on-page and off-page SEO rankings, improving website visibility on search engine result pages (SERPs).

However, building high quality and valuable links for your site is not a quick fix. Doing so requires knowing how to create content that is both useful to readers and will rank highly on SERPs; thus, many businesses choose to outsource this task to expert agencies who specialise in SEO services.

Ultimately, while there are many advantages associated with increasing your link volume, it is also important to be strategic and create quality backlinks from authoritative sources in order to reap the greatest rewards from your efforts. With the right strategy in place, link building can be an effective tool for boosting search engine optimisation success.

The next section will look at the role that links play in SEO and how understanding them can help improve website rankings.

The Role Links Play in SEO

The role that links play in Search Engine Optimisation (SEO) has long been debated and discussed, with some claiming that it’s of little to no value while others strongly arguing the contrary. The truth is that while quality of content matters most, the links from other reliable sources do play a key role in both boosting rankings and improving on-page optimisation.

Links can help increase website traffic as well as establish additional credibility for your website. As search engines continue to evolve and become more sophisticated, links are becoming increasingly important for ranking optimisation. When websites link to each other, it essentially acts as a recommendation or endorsement – giving search engines the indication that your website is trustworthy and worth a higher ranking within SERPs. Search bots use them to discover new web pages and new content which then impacts the relevancy of those specific topics for associated searches. Links also provide an easier way for users to navigate between different pieces of content which can positively affect user experience and engagement levels.

On the flip side, some experts have argued that building out links isn’t necessary as backlinks have become increasingly difficult to obtain over time. With every algorithm update, Google has implemented stricter penalties on sites deemed to be manipulating links, therefore making it more tricky to game the system via artificial methods. Proper link building should always entail holistic approach instead of simply “building” out links in order to improve rankings.

Therefore, although domains with higher link volumes may have been given an advantage in a traditional sense, doing so through natural and organic means rather than buying or renting links is highly recommended – so long as you pay attention to both authority and relevance when curating appropriate sources from which to link.

It should be noted however, that despite all of these considerations, there is still much dispute around how powerful linking actually is when it comes to SEO success; both sides will be thoroughly analysed in the following section where we shall discuss effective link building strategies for optimal impact.

Effective Link Building Strategies

Link building is an important tool in the search engine optimisation (SEO) arsenal. It is the process of gaining backlinks from external websites pointing to a website, which signals to search engine algorithms that the website is worthy of ranking for certain keywords. Backlinks tell search engine algorithms that a website has authority and is relevant when it comes to a particular topic. Link building strategies can range from guest posting on relevant websites, outreach campaigns and social media marketing.

For guest posting, businesses can reach out to other websites in their industry and offer content that adds value to their readership. Content could be written blog posts, videos or articles related to the industry and will result in a backlink leading to the business’ website.

Outreach campaigns involve contacting people within the same industry and asking them to link back or promote a piece of content such as a blog post or infographic that they found useful or interesting. This method often works well but requires persistence as most people don’t respond well to cold emails. Another effective link building strategy is social media marketing, as this can help businesses build relationships with influencers and potential partners who may be able to provide high-quality backlinks from other websites.

Link building strategies should not be seen as solely about gathering quantity of links, rather quality matters more. Search engines prefer links from authoritative websites without too much duplicity or risk involved such as spammy practises or link farms. It’s also important for businesses to track progress and monitor metrics in order to adjust link building efforts if needed. With this understanding, businesses can move onto better understanding link volume metrics by closely monitoring the number of backlinks from other websites pointing towards them.

Crucial Highlights

Link building is an important part of SEO, as it involves obtaining backlinks from external sites to signal to search engine algorithms that a website is relevant and has authority. Different link building strategies can be implemented, such as guest posting, outreach campaigns, and social media marketing. The focus should still be primarily on quality, rather than quantity, of links and businesses should monitor metrics to adjust their efforts if needed.

Understanding Link Volume Metrics

Understanding link volume metrics is essential for any successful link building campaign. Link volume refers to the number of inbound links that a website receives, enabling a business or website to gain extra visibility in search engine rankings. Link volume is often used to measure the popularity or authority of particular sites and their web content, as well as uncovering insights into competitor’s marketing strategies.

When evaluating link volume metrics, it’s important to differentiate between authoritative domains (those with a high domain rating or DR score) and “spammy” links from untrustworthy sources. Securing powerful, quality backlinks can be beneficial for a site’s SEO performance, while low quality inbound links can potentially decrease a page’s ranking on SERPs. It is therefore important for businesses to employ established ethical guidelines when seeking out link opportunities.

Link volume metrics are also helpful for understanding how competitors are approaching their link-building strategy. For instance, if a business notices that its competitors are receiving more backlinks from relevant sources, they may need to reconsider the strength of their own inbound links or investigate further methods of acquiring better links.

At the same time, it’s critical to remember that link volume numbers aren’t always indicative of an effective SEO strategy. While high volumes may indicate strong web presence and good content marketing efforts, there may still be flaws in digital optimisation techniques that could ultimately lead to decreased SERP ranking. Looking at additional metrics such as domain strength and anchor text variations can help to paint a fuller picture regarding the effectiveness of a backlink profile.

In the next section of this guide we will explore the factors that impact link volume metrics and how businesses can leverage both quantitative and qualitative data assessment in order to maximise their online visibility.

Factors That Impact Metrics

When it comes to improving link volume, metrics play a vital role. Link volume is vastly impacted by the number and quality of links, both internal and external, that point to the website. To measure the success or failure of links, link metrics help identify problem areas and show how links are contributing to site growth.

Metrics such as domain authority, page authority, backlinks, bounce rate, and referring domains are just a few factors that impact link volume. Domain authority measures the overall value of a domain when it comes to backlinks. A higher domain authority indicates more credibility in Google’s eyes and can ultimately help increase link volume. Similarly, page authority helps rank where a page will appear on search engine results pages (SERPs). An increased page authority will positively impact SERP results as well as link volume.

Backlinks headings and anchor text significantly influence a website’s score with search engines by showing how many links are pointing to a given domain or subdomain. The better the heading titles and more relevant anchor text embedded within the backlink code, the more likely Google will prioritise the linked webpage when it comes time for indexing new content.

Bounce rates provide insight into how effectively visitors interact with content within an article linked from another forum. If someone clicks on a link and immediately navigates away from the page without engaging with any content, this could suggest that either 1)the content was unsuitable for what they were looking for or 2) some sort of optimisation was required for the landing page in order to capture user attention. Low bounce rates indicate high engagement with content related to the link and will help improve link metrics which can lead to higher rankings in SERPs and increase link volume over time.

Referring domains refer to websites that have sent traffic to one’s own website. The more referral domains linking back, the better credibility one has with Google’s algorithms – thus leading to higher rankings in SERPs and potential improvements in link volume.

Now that we have discussed factors that impact metrics, let’s move on to discuss how we can acquire valuable links in order to increase our link volume.

Acquiring Valuable Links

When it comes to link volume, the term “valuable” deserves a closer look. Acquiring valuable links does not simply mean acquiring links from websites that are highly ranked or ranked in a similar domain to yours. Valuable links should be considered with the bigger picture in mind. Evaluating which websites and type of content will provide your website with incoming quality traffic should be priority number one.

Evaluating quality when it comes to link acquisition is often determined by industry standards, but also differs from business to business. For example, while most would agree that an authoritative website linked to yours is good for SEO, there are companies whose goal is to acquire links from blogs within their own niche instead of large news corporations. On the contrary, individuals who seek to build larger brand recognition will likely strive for the highest visibility possible and shoot for authoritative links.

In any case, acquiring valuable links means finding the right balance between qualified traffic, relevant topics and domains, as well as withstood reputation—all while making sure it fits into your overall marketing strategy. Knowing what your website needs in order to grow its reach and standing is fundamental when determining the value of a link: qualitative and quantitative measurements are both necessary when assessing the return on investment (ROI).

Having a clear idea of how your competition obtains valuable links can also provide insight on where you should start looking for opportunities. Analysing their linking profile can help you come up with creative idea for obtaining valuable backlinks to your own website. After all, if there’s one thing we can learn from our competition is that when seeking quality over quantity, creativity is key.

Now that we’ve discussed how beneficial valuable links can be for SEO and ROI purposes, let’s discuss how to find these sources of links in the next section.

Sources of Links

Link volume is the measurement of how many links lead to a website, page, or content. Links are highly valued by search engines, and they factor heavily into a site or page’s ranking in SERPs (search engine results pages). Thus, having a high link volume can give a boost to SEO (Search Engine Optimisation) efforts.

However, it is not just any kind of link that will help improve a website’s SEO; the quality of links from reputable websites is also important. Sources of links can include online directories, other websites, and various social media platforms like Twitter and Facebook.

One way to increase link volume is through outreach, such as finding other businesses or organisations related to the website or page and asking them if they would be willing to share or link to the content. This type of linking strategy requires time and effort but can be quite effective. In addition, engaging with followers on social media sites can result in an increased number of shares, which could potentially benefit a website’s link volume.

Paid links are another option; however, there are risks associated with this strategy. Some search engines may penalise websites or pages for using too many paid links as part of their SEO strategy. Additionally, there may be legal considerations in utilising paid links and their source should always be taken into account before purchasing them.

Finally, internal linking is another excellent way to increase link volume. If a certain website has multiple pages related to the same topic with appropriate anchor text usage then linking between them can help optimise both pages’ rankings on SERPs. It is also important in user experience design so that visitors can navigate more easily on the website and find relevant information quickly.

In summary, when looking for ways to increase link volume it is important to take into consideration the sources used for obtaining those links and understand the risks associated with each method. Fortunately, there are several strategies such as outreach, social media engagement, internal linking, and – in some instances – even paid links that can be employed with varying degrees of success depending on each particular business’s goals and budget. With this knowledge in mind let’s turn our attention now to how establishing relevance and authority with link volume can enable businesses to achieve their desired outcomes while avoiding costly penalties from search engines.

Establish Relevance and Authority with Link Volume

In order to effectively increase link volume, it is important to establish relevance and authority among existing websites and those that you are targeting for potential backlinks. Building relevance and authority are two key components to building a strong backlink profile and growing your link volume.

To build relevance, think about how the content on your website or page relates to the other websites or pages with which you’re hoping to build a link relationship. Pages that are closely related can often be linked together in posts, articles, resources pages or other webpages. It is important to consider the type of content that you want to share with other websites when seeking out links, as this will affect the user experience for visitors who click on those links when viewing your site. If the linked content is irrelevant or damaging, this will have an adverse effect on your reputation and link volume.

Similarly, establishing authority is essential when it comes to increasing link volume. This involves improving the credibility of your website or page by becoming a trusted source of information. To do this you should focus on providing quality content that is supported by valid sources and evidence. You might even want to target industry experts or influencers who can help strengthen the credibility of your links by providing reviews or showcasing them in relevant blog posts. Additionally, working with media outlets such as journalists or bloggers can help create more external links that show users they can trust your online presence. Including industry-related keywords in titles, descriptions, and metadata can also help build authority since Google algorithms use these signals to determine which sites rank higher on search engine results pages (SERPs).

Ultimately, increasing your link volume involves a combination of both establishing relevance and building authority in order to grow organic traffic and foster relationships with websites and publishers within the same industries. While each of these approaches may benefit you in different ways, ultimately they serve the same purpose–connecting relevant pieces of content with one another so visitors can easily find what they need without having to jump between multiple webpages constantly. With careful planning and well-crafted strategies in place, establishing relevance and building authority will help you see better results from your link volume efforts.

Responses to Frequently Asked Questions

How can I increase the link volume to my website?

There are several tactics and approaches you can take to increase the link volume to your website. The first step is to build a strong content library that will be engaging and informative, and then promote it by submitting it to online directories, search engines, and social media sites. Secondly, find related industry partners, influencers, and bloggers who may have an interest in your content offering and reach out to them asking if they would be willing to link back to your site. Finally, you should look into how you can engage with the link-building communities out there in order to gain more links from partners who already understand the value of high-quality linking. As long as you focus on building quality content, reaching out to influencers, and engaging with link-building networks, you should see an increase in the number of links pointing back to your site.

How does link volume impact search engine rankings?

Link volume is a measure of how many links exist from other websites to a particular page. These links are known as backlinks and play an important role in improving search engine rankings. Backlinks are seen by search engines as endorsements, so the more you have the higher your ranking will be. Quality is just as important as quantity though, so it’s important to make sure that your backlinks come from reputable sources, such as authority sites. Relevant links to industry-specific information can also be beneficial. Building relationships with well-known bloggers or websites can help to boost your link volume and improve your rankings. Additionally, regular content updates help keep visitors engaged and ensure that Google indexes your website more frequently, resulting in more backlinks. In short, link volume plays an important role in search engine rankings and should not be overlooked.

What types of websites benefit from a higher link volume?

The answer to this question is that any website that wants to boost its visibility and online presence should benefit from a higher link volume. Websites with higher link volume are seen as being more credible and trustworthy by popular search engines, such as Google, which helps improve the website’s ranking in search engine results. Additionally, websites that have a large amount of high-quality backlinks create more traffic to their sites due to users who, having found the website through a backlink on an external site, may find their material useful or interesting and choose to explore the website more deeply. Increased traffic also opens up more opportunities for sales, furthering the potential for gains for those running a business website.

Lastly, websites with increased link volume can help build online authority in various industries. More unique content from authoritative external sources presented on the website — provided that it is authoritative and relevant to the topics discussed there — indicates that the website is trusted among related industry influencers and can potentially open up new opportunities such as strategic alliances. All of these factors make it clear that websites of all types benefit from having a higher link volume.

How do I measure and track link volume changes over time?

Measuring and tracking link volume changes over time is essential if you want to measure the success of your link building efforts. The easiest way to do this is to use a link indexing or monitoring tool. These tools will show you how many links have been created, who placed them, what type of links they are (in case of nofollow versus dofollow), and their relative value over time.

You can also look at web analytics like Google Analytics to track visits coming from links or referrers and compare it against downtime or previous month metrics. Other methods include tracking anchor texts with a text scraper tool, tracking rankings, and gathering mentions.

It’s important to review all link metrics regularly, as it can help inform what changes are required for improving link volume and increasing overall website visibility. It’s also important to investigate why any sharp drops in link volume happen and adjust strategies accordingly. Finally, it is important to know that there is no ‘one size fits all’ approach when it comes to measuring and tracking link volume changes over time – what works best for one business may not be effective for another.

What are some techniques for improving the link volume of a website?

There are several techniques for improving the link volume of a website, including:

1. Creating high-quality content that is shareable and has potential to go viral: High-quality content tends to get shared more often, which will help increase the amount of links pointing to your website. Additionally, if you create content that has great potential to go viral, it will draw in more links from other sites.

2. Doing outreach: Outreach involves building relationships with influencers in your industry who can share links to your website with their followers. This is a great way to get more eyes on your site and will lead to more links.

3. Leveraging social media platforms: Utilising social media platforms such as Twitter and LinkedIn can be extremely effective in increasing the link volume of a website. Posting relevant and engaging content on these platforms can help draw attention to your site, leading to more people linking back to it.

4. Linking internally: Internal linking ensures that users have an easy time navigating your website while also helping search engines crawl it better. This can ultimately lead to improved rankings and more links coming its way.

5. Guest posting: Writing guest posts on other websites can not only provide you with valuable backlinks but also establish your authority in the niche and help you build relationships with other websites in the industry.

Last Updated on March 21, 2023

Matt Jackson

E-commerce SEO expert, with over 10 years of full-time experience analyzing and fixing online shopping websites. Hands-on experience with Shopify, WordPress, Opencart, Magento, and other CMS.
Need SEO help? Email me for more info, at