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Google Testing Icon + Loading Preview in SERPs December 2020

Last Updated on December 14, 2020

Google is testing adding a small document icon next to listings in search results, where users can hover to then see a larger portion of the  article in question, see the video below for an example:

This is yet another SERP feature that will reduce organic CTR.

Presumably using the nosnippet tag will prevent this feature.

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E-commerce SEO expert, with over 10 years of full-time experience analyzing and fixing online shopping websites. Hands-on experience with Shopify, WordPress, Opencart, Magento, and other CMS.
Need SEO help? Email me for more info, at info@matt-jackson.com

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