Last Updated on September 26, 2018
In this website audit we will be analysing the ecommerce website Moon Climbing (moonclimbing.com) to find any SEO issues they need to fix to improve their Google search rankings.
Missing Category Canonical Links
So this site is built with Magento, and one of the bad things about Magento is that without any SEO extensions it doesn’t create canonical links for categories or products.
A canonical is essential to stop Google indexing duplicate urls of the same page, which can occur in many situations such as when a product is visited by more than one category url.
Massive Amounts of Duplicate Content Indexed
The lack of canonicals has led to every single category page filter being indexed as a unique url in Google.
This is a big problem, because it can cause your website to be penalised by the Panda algorithm. It can also result in the wrong variation of url being ranked in Google search which creates keyword cannibalisation.
How to fix this problem?
The correct way to fix this is to use canonical urls, which will self reference to the category url and prevent the filters being indexed.
If it is a very large site then you can prevent Google from wasting crawl budget on these filter urls by adding the nofollow attribute to the internal links of the filter, or alternatively by blocking the rules in the Robots.txt file.
302 Redirect for HTTPS Implementation
The 302 redirect tells Google this is a temporary redirect, and also negatively impacts the link equity passed through it, which could mean they are receiving a fraction of the power they once did for their inbound links.
To fix this, they should swap it to a 301 redirect.
Un-optimised News Category Pages
They produce some great informational content on their blog, and most of their high traffic pages are actually news articles, but they haven’t optimised the meta information for their News category pages.
A good example of this is for the keyword “bouldering videos” which they rank on page 2 for, but actually have some of the best content in the space on. By simply optimising the title and meta description of their bouldering videos category they could move up to the first page for this keyword.
There are some fairly big errors here, that once fixed could improve the search traffic of this website immensely.
If you have similar problems with your Magento ecommerce website, then I can help you fix them, simply contact me about consultancy options.
We are sorry that this post was not useful for you!
Let us improve this post!
Tell us how we can improve this post?