Updated: 04/04/2023

The following Google Search Console and Analytics data shows the growth resulting from my SEO services for their Shopify e-commerce store in the UK appliances industry:

UK appliances yoy growth jan apr 2023


  • CMS: Shopify
  • Approximate budget: £1,500 – £2,000 p/m
  • Duration: 5 months
  • Revenue: 31% year-over-year revenue growth (Jan-Apr 2023 vs 2022).
  • Clicks: 7.3x click increases directly from SEO.


Tasks performed:

  • Technical SEO audits and fixes
  • Link building
  • Improving entity reputation
  • On page optimisation of important collections and products
  • Keyword GAP analysis
  • Content marketing


  • 31% e-commerce revenue growth Jan-Apr 2023 vs 2022.
  • Worked on a hybrid SEO model allowing them to also monetise via ads.
  • 7.3x click improvements from SEO Jan-Apr 2023 vs 2022.
  • Page 1 for all major product terms, including the most competitive 2 word phrase.
  • Long term content plan for clear ongoing growth trajectory.

Competitive niches are always exciting to work in, and I’m happy to be able to call this an excellent success story, helping them achieve page 1 rankings for one of their most out-of-reach keywords.


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Last Updated on April 4, 2023

E-commerce SEO expert, with over 10 years of full-time experience analyzing and fixing online shopping websites. Hands-on experience with Shopify, WordPress, Opencart, Magento, and other CMS.
Need SEO help? Email me for more info, at info@matt-jackson.com