Ecommerce SEO Service Results & Case Studies

November 2022 – USA Domination for Luxury Fashion Brand

Industry: Luxury Fashion

Site Type: Ecommerce

Services performed:

• Link building – links from authority websites relevant to the product type.
• Content creation – large scale content creation for “best” style keywords to capture more potential buyers.
• Category page optimisation – improving the positions for buyer keywords.
• Site structure and internal linking improvements based on knowledge graph and topical authority principles.

Results

• 3x organic traffic year over year.
• 1000% increase in e-commerce revenue from organic traffic compared to 2021.

November 2022 – UK Appliances Fast Growth

Industry: Appliances

Site Type: Ecommerce

Services performed:

• Link building – links from authority websites relevant to the product type.
• Category page optimisation – improving the positions for buyer keywords.
• Site structure and internal linking improvements based on knowledge graph and topical authority principles.
• Technical audit and implementation.
• Content creation.

Results

• 3x organic traffic year over year.
• Traffic value from $600 to $3,500+.
• Top rankings for several important buyer intent keywords.

November 2022 – USA Electronics Site Hitting New Heights

Industry: Electronics

Site Type: Ecommerce

Services performed:

• Link building – links from authority websites relevant to the product type.
• Category page optimisation – improving the positions for buyer keywords.
• Site structure and internal linking improvements based on knowledge graph and topical authority principles.
• Technical improvements.

Results

• 4x organic traffic year over year.
• Traffic value from $2,000 to $14,000+.

November 2022 – Accessories Brand Strong 6-Month Growth

Industry: Accessories

Site Type: Ecommerce

Services performed:

• Link building – links from authority websites relevant to the product type.
• User experience analysis and suggestions.
• Category page optimisation – improving the positions for buyer keywords.
• Site structure and internal linking improvements based on knowledge graph and topical authority principles.
• Content creation.

Results

• 40% traffic growth in 6 months.
• Traffic value from $1,600 to $4,600+ in 6 months.

November 2022 – Home Goods Retailer Strong Recovery

Industry: Home Goods

Site Type: Ecommerce

Services performed:

• Keyword GAP analysis for new product and category page opportunities.
• Technical audit and ongoing help.
• Site structure analysis and advice.

Results

• Traffic estimates from 573,000 to 718,000 in 6 months.
• Traffic value from $300,000 to $330,000 in 6 months.

July 2022 – Luxury Fashion Brand Continues Strong USA Growth

Industry: Luxury Fashion

Site Type: Ecommerce

Services performed:

• Ongoing SEO Services

Results

• 50% organic traffic increase compared to previous 6 months.
• Traffic value from $4.5k to $25k in 6 months.
• 6 month revenue from organic up 177%.

July 2022 – Shopify Site Hits Page 1 For Large Target Terms

Industry: Gadgets

Site Type: Ecommerce

Services performed:

• Ongoing SEO Services

Results

• Over 2x organic traffic increases compared to previous 6 months.
• Page 1 for major commercial single word keyword.
• Large increase in sales.

July 2022 – USA Electronics Site Consistent SEO Growth

Industry: Electronics

Site Type: Ecommerce

Services performed:

• Ongoing SEO Services

Results

• 60% traffic increase in 6 months.
• $600 to $5,800 traffic value in 12 months.

July 2022 – UK Site Large Increase in Clicks

Industry: Services

Site Type: Services

Services performed:

• SEO Audit & Opportunity Report
• Ongoing SEO Services

Results

• 71% traffic increase in 6 months.
• $7000 to $25,000 traffic value in 6 months.

July 2022 – UK B2B Ecommerce Strong SEO Improvements

Industry: B2B

Site Type: Ecommerce

Services performed:

• Ongoing SEO Services

Results

• 60% traffic increase in 6 months.
• $753 to $3,400 traffic value in 12 months.

July 2022 – UK Fashion Ecommerce Strong Year Growth

Industry: Fashion

Site Type: Ecommerce

Services performed:

• Ongoing SEO Services

Results

• 83% traffic increase compared to 2021 3 month period.
• $1700 to $5,800 traffic value in 12 months.

December 2021 – Luxury Fashion Brand Strong SEO Growth in the USA

Industry: Luxury Fashion

Site Type: Ecommerce

Services performed:

• SEO Audit & Opportunity Report
• Ongoing SEO Services

Results

• Huge increase in page 1 commercial keywords, in a highly competitive industry in the USA.
• 58% increase in organic traffic compared to 2020.
• Traffic value from $1.5k to $3.5k.
• Sept-Nov Sales improved from €374 in 2020 to ~€14k in 2021.

December 2021 – SEO Audit Results in Exceptional Improvement After Google Update

Industry: Sports

Site Type: Ecommerce

Services performed:

• SEO Audit & Opportunity Report
• Follow-up advice

Results

• Excellent improvement in traffic after implementing audit recommendations.
• From approx. 2.2k clicks per month in November 2020, to 6.9k clicks in December 2021.
• Traffic value improved from $535 to $1,655 per month.

December 2021 – Low Budget Shopify Client on Page 1 for Main Keyword in 3 Months

Industry: Gadgets

Site Type: Ecommerce

Services performed:

• SEO Audit & Opportunity Report
• Ongoing SEO Services – low budget

Results

• Brand new website for 2021.
• Main target keyword on page 1 within 3 months.
• 25,400 clicks sent in the first 11 months.
• Traffic value from 0 to $1k per month.

December 2021 – Excellent Growth for Tech Ecommerce Site in the USA

Industry: Tech

Site Type: Ecommerce

Services performed:

• SEO Audit & Opportunity Report
• Ongoing SEO Services

Results

• 2.9x Organic traffic improvements for Sept-Nov 2021 vs 2020.
• 62% revenue improvements over the same period.
• Monthly traffic value from $199 in December 2020 to $1.8k December 2021.

December 2021 – 3 Month SEO Growth for DIY Ecommerce

Industry: DIY

Site Type: Ecommerce

Services performed:

• SEO Audit & Opportunity Report
• Ongoing SEO Services

Results

• 27% Traffic increase in 3 months.
• 2.5x Traffic Value in 3 months.

December 2021 – Strong YOY Growth for Cosmetics & Gift Site

Industry: Cosmetics & Gifts

Site Type: Ecommerce

Services performed:

• SEO Audit & Opportunity Report
• Ongoing SEO Services

Results

• 40% Year Over Year Growth in the run up to Christmas 2021.
• Ahrefs Traffic value from $1k to over $3k in 6 months.
• From 23 to 237 keywords in position 1-3.

March 2021 – Home & Garden Spiking Upwards in Traffic

Industry: Home & Garden

Site Type: Ecommerce

Services performed:

• Ongoing SEO Services

Results

• Over 6x traffic improvements year over year.
• 65,300 clicks over 3 months, compared to 10,400 in 2020 over the same period.
• Massive top 3 positions for all major keywords.

March 2021 – Upward Trend in Traffic & Huge YOY Growth

Industry: Home & Garden

Site Type: Ecommerce, Opencart

Services performed:

• Ongoing SEO Services

Results

• 2021 over 3x improvements in organic traffic over the same 3 month period.
• 29,200 clicks over 3 months, compared to 6,980 in 2020.
• Huge spike in sales, eclipsing all targets.

Excellent Year over Year Growth for USA Ecommerce Site

Industry: Sports

Site Type: Ecommerce

Services performed:

• Ongoing SEO Services

Results

• Over 3x more traffic from SEO compared to the same 3 month period the year before.
• From 1,620 clicks over 3 months to 4,910 clicks.
• All commercially focused clicks, transferring to a large increase in USA sales for this UK brand.

H&G Site Dominates After December 2020 Google Update

Industry: Home & Garden

Site Type: Ecommerce

Services performed:

• Ongoing SEO Services

Results

• Huge spike in rankings after the Google Core Algorithm update in December 2020.
• Year over Year traffic over 6x up.
• Traffic Value Doubled Post-update (commercial keyword improvements – essential for ecommerce).

Strong December Bounce Back for Site Hit with May 2020 Update

Industry: Personal Gadgets

Site Type: Ecommerce, Shopify

Services performed:

• SEO Audit & Opportunity Report
• Ongoing SEO Services

Results

• December 2020 update shows excellent bounceback.
• Rankings up for all commercial and non-commercial keywords.
• Excellent traffic levels and year over year growth.

Successful HREFLANG Shopify Integration

Industry: Fashion

Site Type: Ecommerce, Shopify

Services performed:

• International SEO Audit
• HREFLANG Implementation

Results

• The USA rankings have successfully transferred to the new domain.
• Existing site saw a boost in the December 2020 update.

Massive Year Over Year Traffice Improvements (October 2020)

Industry: Outdoors

Site Type: Ecommerce, Opencart

Services performed:

• In depth SEO Audit & Opportunity Report
• Ongoing SEO Services
• Site Speed Improvements

Results

• 40,000 clicks over a 3 month period in summer 2020.
• 270% traffic increase year over year.
• Record breaking sales, even during the pandemic.

Niche Shopify Store Page 1 Rankings (October 2020)

Industry: Apparel

Site Type: Ecommerce, Shopify

Services performed:

• In depth SEO Audit & Opportunity Report
• Ongoing SEO Services

Results

• Outperforming much more powerful websites.
• Consistent traffic increases.
• Expanding business to bring in new products.

Client Shows Huge Bounce Back After Audit (October 2020)

Industry: Travel

Site Type: Content/Information

Services performed:

• In depth SEO Audit & Opportunity Report
• Follow up implementation help.

Results

• Clicks and impressions trending upwards.
• On the way to recovering their losses from the November 2019 update.

Digital Business Smashes Through May Algo Update (July 2020)

Industry: Electronics/Digital

Site Type: Ecommerce, Digital Products

Services performed:

• In depth SEO Audit & Opportunity Report
• New 2020 On Page Strategies
• Link Building
• Monthly SEO Services

Results:

• Ranking above all major competitors for their #1 target term.
• Consistent increase in rankings and traffic across all pages.

Opencart Home & Garden Site Best Year Ever (July 2020)

Industry: Home & Garden

Site Type: Ecommerce, Opencart

Services performed:

• In depth SEO Audit & Opportunity Report
• New 2020 On Page Strategies
• Link Building
• Monthly SEO Services

Results:

• The best year ever for traffic and sales.
• Competing on page 1 for some very competitive and lucrative terms.
• All products sold out earlier than expected.

Magento Fashion Site Sees Huge Year over Year Growth (July 2020)

Industry: Fashion

Site Type: Ecommerce, Magento

Services performed:

• In depth SEO Audit & Opportunity Report
• New 2020 On Page Strategies
• Link Building
• Monthly SEO Services

Results:

• Now on page 1 for their major product terms in multiple countries.
• Over 2x last years commercial traffic.
• Positioned to take over the busy season during Christmas 2020.

Shopify Site Traffic Spiking After 3 Months (July 2020)

Industry: Hardware/Tools

Site Type: Ecommerce, Shopify

Services performed:

• In depth SEO Audit & Opportunity Report
• New 2020 On Page Strategies
• Link Building.
• Monthly SEO Services

Results:

• Page 1 for their target keyword within 3 months.
• Over tripled monthly organic traffic.
• Becoming a leader in their industry.

Travel Site Organic Growth Despite Lockdown (July 2020)

Industry: Travel

Site Type: Ecommerce, Opencart

Services performed:

• In depth SEO Audit & Opportunity Report
• New 2020 On Page Strategies
• Link Building.
• Monthly SEO Services

Results:

• Page 1 for highly competitive keywords.
• Serious increases in organic rankings across all pages.
• Continuing to grow traffic, despite lockdown restrictions on travel.
• Positioned well for 2021 travel sales.

Massive Main Keyword Ranking Improvements (During 2020 Lockdown)

Industry: Home & Garden

Site Type: Ecommerce

Services performed:

• In depth SEO Audit & Opportunity Report
• New 2020 On Page Strategies
• Monthly SEO Services

Results:

• Top 2 for very competitive keyword within 2 months (10,000 searches per month, Ahrefs difficulty of ~40).
• Huge increases in sales year over year.
• Clear increase in traffic and rankings across the board.
• Looking to expand their business because of SEO successes.

Year over Year Traffic Increase & Massive Traffic Commercial Value Increase

Industry: Travel

Site Type: Ecommerce

Services performed:

• In depth SEO Audit & Opportunity Report
• Implementation Consulting
• Monthly SEO Services

Results:

• Audit identified key technical issue preventing add-to-carts – helping to capture massive losses in revenue.
• Audit identified clear on site problems, fixing these helped enormously to improve rankings.
• Ongoing SEO services steadily improved traffic over time.
• The site is ranking better than it ever has, 300% more organic traffic than when we started.

Growing Traffic for Luxury Fashion Brand

Industry: Fashion

Site Type: Ecommerce

CMS: Magento

Services performed:

• In depth SEO Audit & Opportunity Report
• Monthly SEO Services

Results:

• Doubled organic traffic compared to last year.
• Sales continue to grow as a result of SEO.
• Traffic value has dramatically increased.

Home & Garden Ecommerce Site Continues To Grow

This is a long term ecommerce client, where I am consistently improving their rankings and keeping up with Google algorithm changes.

Services performed:

• In depth SEO Audit & Opportunity Report
• Monthly SEO Services

Results:

• Providing excellent traffic increases for highly commercially relevant keywords.
• Increase in sales every year.
• Company growing as a result of SEO improvements.

Updated A Large Brand’s SEO Strategy

This brand was struggling in organic search, despite having a good reputation and brand search traffic.

Services performed:

• In depth SEO Audit & Opportunity Report
• Implementation Consulting
• Monthly SEO Services

Results:

• The audit was performed in January 2018.
• Just over 1 year later, their non-branded traffic from Google is up 4x.
• From 786 clicks to 3,270 clicks over 3 months (Jan-Mar 2019).
• Their online sales have doubled.

This fashion ecommerce website is continuing to growth with ongoing SEO services.

Services performed:

• In depth SEO Audit & Opportunity Report
• Monthly SEO Services

Results:

• 3x traffic from Google year over year.
• From 10 clicks to 60 clicks per day average.
• Now expanding into more countries and product markets.

This informational site is consistently growing as a result of an SEO audit and ongoing services.

*Note: A https migration made it hard to compare GSC graphs of before April 2018 (it changes the scale of clicks / impressions on the charts), so I’ve included Ahrefs data to show over time growth (the GSC screenshot shows the actual monthly traffic of 5,000 clicks per month).

Services performed:

• In depth SEO Audit & Opportunity Report
• Ongoing on page opportunity reports

Results:

• 2.5x traffic from Organic Search year over year.
• Fast becoming the market leader on the topic.

This digital products ecommerce site previously relied heavily on PPC to generate sales. After an in-depth SEO audit and implementation services, they were able to replace their PPC traffic with organic.

Services performed:

• In depth SEO Audit & Opportunity Report
• SEO implementation of audit recommendations.

Results:

• Non-branded organic clicks up over 4x year over year.
• Reduce cost per acquisition.