Freelance SEO Consultant London, Offering Ecommerce SEO Services & SEO Audits

I’m Matt Jackson, an experienced SEO consultant based in the UK, specialising in improving the keyword rankings of your ecommerce website in major search engines like Google. I’m an SEO expert offering SEO consultancy services to rank across the UK and Internationally. My SEO strategies are cutting edge, outperforming SEO agencies by spending more budget on the services and less on fancy offices. My expertise include technical SEO, keyword research and strategy, site architecture, on-page optimisation, and entity control, and off-site work including link building.

To generate an ROI from SEO, you must focus on keywords that are going to generate sales, outranking your competitors to achieve maximum clicks.

SEO for All Platforms…

SEO Consulting Reviews…

SEO Results

no hiding behind legacy work.

SEO changes constantly.

Results 2 years ago are no guarantee of a strategy that works now.

Browse very recent proof that I know what works.

site recovers from may 2020 update

SEO Consulting Tools…

Ready to test out my SEO services? Contact me below:

You can also email me ( or call 0114 319 0940

SEO Services London – Choose What You Need

Monthly Services (most popular)

Best for consistent growth & simplicity.

For brands that want a hands off approach to SEO, letting me take the reigns.

I’ll work on your campaign monthly, implementing changes directly into your CMS, and reporting progress along the way.

This will take the site through all the stages of Technical, Keyword Research, On Page, and Off Page.

SEO Audits

Best for New Sites, DIY or Penalties.

If you want to self manage your SEO, but you feel your approach needs to be updated, then an SEO audit is perfect.

It can be used to refine your strategy, and get you moving in the right direction.

It’s also appropriate if you’ve recently had a site penalty, and want to uncover the reasons why.

And finally it’s perfect for new sites, where you may not have the budget for ongoing services until later in your growth curve.

International SEO & HREFLANG

HREFLANG implementation is one of the hardest aspects of technical SEO, which is why the web is littered with support and forum requests on the topic.

Many of the apps to automate it do it badly, and developers doing custom code often make mistakes.

I can help guide you through the international SEO process, helping you rank the appropriate version of a site in different locations.

Site Migrations

Site migrations are messy, and can destroy your SEO if you don’t know what you’re doing.

I’ve helped many sites successfully migrate to new domains and new platforms, helping them to address both the technical and content aspect of the migrations.

You can scale a service to fit how much help you need.

Hourly SEO Consulting

Best for specific SEO problems, or micro budgets.

If you know exactly what your problem is and just want an extra pair of eyes, then my hourly consulting is perfect for this.

It can also be used to answer SEO questions if you only have a small budget.

Keyword Research, Competitor Analysis & Content Mapping

Sites of all sizes often find it hard to understand where to focus.

Existing sites can often feel like they’ve “covered it all”, but may find they’ve duplicated a topic too many times (causing cannibalisation issues).

This service is designed to create a complete map of keywords in your space, map topics to existing/new pages, and identify topic duplication.

This can help owners and managers better understand where their site is at, and what they should focus on.

Ready to test out my SEO? Contact me below:

You can also email me ( or call 0114 319 0940

Is London Really Competitive for SEO?

The short answer is… yes – almost double.

Let’s compare the Keyword Difficulty scores for popular SEO agency terms around the country:

comparison of london seo keyword difficulty

The image above shows the keywords “seo agency” and “seo company” with various different UK cities.

The important column is the one marked KD which stands for keyword difficulty.

As you can see by the scores, the difficulty for the London terms is double that of the nearest alternative, with scores of 48 and 49 respectively.

This data is from Ahrefs, my preferred SEO analysis tool, and the market leader for both backlink analysis and keyword research.

How do you compete in the London market?

So we’ve established that it’s competitive in London, but is it impossible to rank a website there?

The answer is no, it just takes a consistent SEO service with the goal of long term growth.

Doing SEO properly takes time to take effect, so you need to gear up for a bit of a wait.

With that being said, the money you spend isn’t wasted, it’s invested into your “domain name” (the website name – mine is, and it’s going to pay dividends over time.

Parts of an SEO Service

Ever evolving SEO strategies, focusing on both old adage and cutting edge techniques.

Creating an SEO campaign that wipes the floor with other SEO companies.

Technical SEO

301 redirects, Google penalties, duplicate content, crawling, indexing,, and other technical issues. I have experience and can help you with all technical SEO related problems.

Analytics & Rankings

To plan improvements, you first need to understand where you are. I benchmark all of my SEO clients with data from Analytics, Search Console, Ahrefs, and more – to help us better understand the progress we’re making.

Link Building

Links are the bedrock of the Google algorithm, and so securing high quality placements for your brand forms the core of all ongoing SEO campaigns. I focus on sites that are niche relevant and have real organic traffic, for a sustainable link building strategy.

Keywords & Market Research

Understanding your customers wants and needs, matching those with high volume search terms, and mapping those onto your website in a way that Google will reward. Multiple stages in the funnel.

Content Marketing

Building high in funnel content around the topic of your service, builds relevancy and can produce organic links from high value publishers. Focusing on FAQ’s can also provide good long tail traffic.

Adapting to Google Updates

Being a consultant, I can quickly adapt my processes based on what I see working for clients and competitors in real time. I’m not stuck retraining any staff, I am at the heart of cutting edge SEO, and have been for years.

Best Alternative to an SEO Agency in London

Matt Jackson SEO Consultant London, Kemp House, 152 – 160 City Road, London, EC1V 2NX

First, Follow the A4 to Charterhouse St/B500 for 1.3 miles, the continue on Charterhouse Stree to Aldersgate Street (A1) for 0.5 miles, then Take Old Street (A5201) to Bath Street (B144) for 0.6 miles, then take Peerless Street to City Road (A501) for 0.2 miles, then turn left onto City Road (A501) and Kemp House will be on your left in roughly 98 ft.

SEO Consultant London for All Areas of the Capital

SEO services are relevant for companies in all areas of London, including: Marylebone, Fitzrovia, Clerkenwell, St Luke’s, Hackney, Southwark, Lambether, Kennington, Walworth, Churchill Gardens, Westminster, Mayfair, Belgravia, Chelsea, Battersea, Sands End, Cotton Row, Winstanley Estate, Larkhall, Myatts Field South, Camberwell, Elmington Estate, Willowbrook Estate, Peckham, Dog Kennel Hill Estate, Brixton, Oaklands Estate, CLapham Park, Balham, West Dulwich, Brockley, Nunhead, Greengate Plaistow, Canning Town, Beckton, Royal Docks, Silvertown, North Woolwich, Thamesmead West, Woolwich, CHalk Farm, Camden Town, Paddington, Waterloo, Canary Wharf, and others.

Contact me today, at or via the contact form here.

Ready to test out my SEO? Contact me below:

You can also email me ( or call0114 319 0940

Last Updated on April 27, 2021

E-commerce SEO expert, with over 10 years of full-time experience analyzing and fixing online shopping websites. Hands-on experience with Shopify, WordPress, Opencart, Magento, and other CMS.
Need SEO help? Email me for more info, at