Book Reviews

How do you make your ideas more memorable, so that they stick in the mind of your prospect and get them to take action? Well that's the basis behind Made to Stick, a fantastic marketing book that's worth a read for everyone.

What's the best way to generate a USP for your business? Do you need to be unique? Can you just rely on price as a differentiating factor? Jack Trout takes you over why differentiating your business is the only long term strategy to success.