Technical SEO Guides 2026 - Learn Technical Search Optimisation

Fixing WPM and Web Pixel Manager 404 Errors in Shopify Using ChatGPT

Matt Jackson — Fri, 30 Jun 2023 16:00:47 +0000

Following on from the previous issue of the Shopify WPM bug, the legacy urls have started to appear as 404 errors in Google Search Console. This may be because the WPM version number has changed, or because Shopify has deleted something internally. Either way, Webmasters have now been left with a job to do. Here’s […]

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Web Pixels Manager – Shopify Drops the Technical SEO Ball Again

Matt Jackson — Fri, 17 Mar 2023 11:43:32 +0000

Shopify effectively doubled the number of indexable urls on your site, by letting Google crawl and index their WPM@ urls. Sites using Shopify’s Web Pixels who keep a keen eye on their Google Search Console will have noticed recently a new set of urls indexed for all of their pages, effectively doubling their site index. […]

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Shopify Removes Page Title Character Limits

Matt Jackson — Thu, 29 Apr 2021 09:41:41 +0000

This morning (29/04/2021 GMT) it appears that Shopify has removed the Page Title character limit on all pages other than the homepage. It displays the recommended character limit, but doesn’t cut off your Page Title at the limit like it used to, and fully displays the long page title on the front end. This is […]

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Shopify Robots.txt File Error Since January 4th 2021

Matt Jackson — Fri, 15 Jan 2021 17:18:27 +0000

I have data to suggest that Shopify hasn’t been serving a robots.txt file consistently (if at all) since at least January 4th (and looks to have just been fixed today, 5pm GMT January 15th). The image above shows how 690,000 urls went from blocked to crawlable on the 4th Jan, and I’ve verified this issue […]

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New Google Crawl Stats Report – First Impressions

Matt Jackson — Tue, 24 Nov 2020 20:22:40 +0000

There is a new Google Crawl Stats report that is replacing the old one, and providing a lot more actionable data. The link to the new report is here: https://search.google.com/search-console/settings/crawl-stats Alternatively you can go to Google Search Console -> Settings -> Crawl stats (open report) First Impressions After having an initial look around, it feels […]

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Google is Deprecating the Structured Data Testing Tool

Matt Jackson — Thu, 09 Jul 2020 07:45:34 +0000

Google has announced that they’re deprecating the old Structured Data Testing Tool, as the new Rich Results testing tool is out of beta. I’m personally not a huge fan of the new tool. It’s a hell of a lot slower, more in line in speed to the Mobile Friendly Testing Tool in speed, whereas the […]

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Fix Shopify Breadcrumbs – data-vocabulary.org Schema deprecated

Matt Jackson — Wed, 26 Feb 2020 14:27:08 +0000

The warnings were rife in January - data-vocabulary.org schema deprecated - the yellow errors in Google Search Console, and the threat of no more rich breadcrumbs in search results. You can test if your website has the issue by entering a sub-page with breadcrumb schema.org into Google's testing tool: https://search.google.com/structured-data/testing-tool# How to fix data-vocabulary.org schema […]

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Shopify HREFLANG Tags, Apps & Multi Site Guide

Matt Jackson — Wed, 11 Dec 2019 17:34:54 +0000

There are only 2 apps on the market that successfully offer HREFLANG tag implementation for Shopify. And if you have more complicated requirements, they can be tricky to work with. This guide will help you navigate HREFLANG on Shopify, and make sure Google chooses the right version to show to your International visitors. What is […]

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Robots.txt Tester Google Search Console

Matt Jackson — Mon, 09 Dec 2019 11:43:48 +0000

The option may have vanished in the new Google Search Console view, but the robots.txt tester is still alive and well! It’s an essential part of developing websites, to monitor and change the urls that Googlebot can access. Here is the link if you’re just looking for the tool: https://www.google.com/webmasters/tools/robots-testing-tool What is the robots.txt tester […]

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Excluded by NoIndex Tag – Fixing Google Search Console Errors

Matt Jackson — Fri, 20 Sep 2019 13:39:23 +0000

So you’ve noindexed a page… …and Google told you about it. Who cares right? Well that’s all fine, as long as you did it on purpose. Let’s briefly go over why this may be a problem. Why is this a problem? The “noindex” robots meta tag tells Google to “not index” this web page. To […]

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