Update 2nd August: Now in August their Traffic has been restored, making me think it was an SEO test that went wrong.

**Old Post**

From 4.9 million searches per month in June 2018, down to 2.7 million in July 2018.

River Island loses 45% of search traffic in July 2018

SEMrush sensors have been flagging up lots of UK activity in the SERPs during July, and it looks like the clothing giant River Island could be the victim of a serious organic search drop.

This could be due to an algorithm penalty, or perhaps the result of a large technical SEO fault.

This is the lowest their organic rankings have been since January 2016, which could have a big impact on their summer clothing sales.

After doing a quick overview of archive.org, SEMrush, Ahrefs, and a crawl with Screaming Frog, it’s hard to see any major changes that could’ve made this happen.

However they aren’t without SEO flaws, such as:

  1. The /inspirations section contains indexed tag pages, missing meta descriptions, thin pages of just images, and other clear SEO mistakes that could cause Panda related issues.
  2. The main site is indexing category filters, it has missing H1 tags on plenty of pages, missing canonical links, and other basic on page SEO issues.

If I had to put my finger on the biggest problem, it would probably be the combination of indexing the category filter pages and not having canonical tags in place.

Perhaps it was an SEO experiment that went wrong, or simply a Google algorithm update.

Maybe we’ll hear more over the next few weeks.

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

Matt Jackson

Ecommerce SEO specialist, with over 8 years of full time experience analysing and fixing online shopping websites. Hands on experience with Shopify, Wordpress, Opencart, Magento, and others CMS.
Need help? Email me for more info, at info@matt-jackson.com

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *