SEO Tips, Tutorials & News | Optimise Your Website For Google

Google Antigravity

Matt Jackson — Tue, 03 Feb 2026 17:32:12 +0000

SEOs are no longer constrained by their developers’ knowledge or communication skills to ship features or rebuild sites in lightweight, modern code that benefits users and SEO by improving crawlability and site speed. Google Antigravity is an expert developer in all languages in your back pocket, and the sky really is the limit. Simple example […]

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Strip SRSLTID from Your Browser URLs For Easier Editing & Maintenance

Matt Jackson — Tue, 24 Sep 2024 16:47:11 +0000

Google decided to add tracking codes from Merchant Center products to all organic listings. Oh joy. Now every time you visit a url, it appends an ?Srsltid=STRING to it. “Not a problem, I’ve got a canonical” you say. But what about when you’re doing your daily blog post, and decide to use those browser urls […]

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A Reflection on SEO in Google’s Reddit-Focused World

Matt Jackson — Fri, 17 May 2024 15:12:20 +0000

A simple summary from ChatGPT on Reddit vs Publishers + my comments, that may give you food for thought in how you approach content in 2024 and beyond: ____ When comparing the language used on niche forums like Reddit to the language used by journalists or general writers, there are several key differences that often […]

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Fixing WPM and Web Pixel Manager 404 Errors in Shopify Using ChatGPT

Matt Jackson — Fri, 30 Jun 2023 16:00:47 +0000

Following on from the previous issue of the Shopify WPM bug, the legacy urls have started to appear as 404 errors in Google Search Console. This may be because the WPM version number has changed, or because Shopify has deleted something internally. Either way, Webmasters have now been left with a job to do. Here’s […]

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Ahrefs Halves Organic Traffic Estimates in New Update

Matt Jackson — Fri, 31 Mar 2023 13:57:14 +0000

If, like me, you logged into Ahrefs today to check or highlight general organic traffic progress, you may have had a WTF moment when you saw a much lower number than you were expecting. The reason it’s now much lower (almost exactly 50% based on the sites I’ve checked) is that they’ve changed how they […]

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Web Pixels Manager – Shopify Drops the Technical SEO Ball Again

Matt Jackson — Fri, 17 Mar 2023 11:43:32 +0000

Shopify effectively doubled the number of indexable urls on your site, by letting Google crawl and index their WPM@ urls. Sites using Shopify’s Web Pixels who keep a keen eye on their Google Search Console will have noticed recently a new set of urls indexed for all of their pages, effectively doubling their site index. […]

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How Long Does It Take To Rank A New Website & Why

Matt Jackson — Sun, 05 Mar 2023 11:40:35 +0000

While this question of “how long will a new domain take to rank” has many contributing factors and will usually be “it depends”, a simplistic answer would be: up to 1 year However, there are obviously many contributing factors that could both increase and decrease the time it takes to rank a website, such as: […]

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Google Search Results

Matt Jackson — Sun, 05 Mar 2023 11:25:17 +0000

Learn more about each type of result in the Google search engine, and what you need to target to get your website ranking there.

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How To Establish Search Market Share with a New Ecommerce Website

Matt Jackson — Sun, 05 Mar 2023 10:45:56 +0000

When you’re a new website, SEO is very hard. You have no existing authority from links. Google doesn’t trust you (often resulting in a Google Sandbox). And if you don’t have a national marketing budget, it can seem daunting on where to start. In this post, I’ll go over the best ways to get market […]

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Measuring SEO Progress

Matt Jackson — Sun, 05 Mar 2023 10:25:57 +0000

Traditional progress in SEO is measured by organic traffic and keyword ranking positions. That being said, there are several nuances you will want to be aware of that can create volatility that isn’t always due to specific SEO issues, which I will discuss below: 1. Seasonal Search Demand Most SEO retainers will provide month-to-month reporting, […]

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