Comments on: Ecommerce Rich Snippets for SEO & CTR https://matt-jackson.com/seo-guides/ecommerce-rich-snippets/ Ecommerce SEO Expert & SEO Tutorials Tue, 03 Feb 2026 09:12:56 +0000 hourly 1 By: Matt Jackson https://matt-jackson.com/seo-guides/ecommerce-rich-snippets/#comment-2381 Thu, 12 Apr 2018 15:12:02 +0000 https://matt-jackson.com/?p=2987#comment-2381 In reply to Grahame Palmer.

I won’t pretend to be a coder, but from a practical perspective editing a CMS to allow for page by page header code insertion in the admin area can go along way to making it a flexible solution for SEO’s (and fairly inexpensive for a freelancer to perform usually).
However like you say on a larger site you have to prioritise, perhaps to those pages that are on page 1 but don’t currently have the best CTR.

]]> By: Grahame Palmer https://matt-jackson.com/seo-guides/ecommerce-rich-snippets/#comment-2340 Sun, 08 Apr 2018 15:57:14 +0000 https://matt-jackson.com/?p=2987#comment-2340 Good observations Matt. It’s important for e-commerce website owners to know that this technology is best implemented by a skilled coder, and that even where some “popular” e-commerce platforms advertise “plug-ins”, these bolt-on modules do not necessarily have the desired effect. While MOST of the rendered pages in an e-commerce site (online shop) will probably relate to individual products, there could be a lot of other pages that do not do so. Some pages might be promotional, or there for information, or perhaps even contain video content – such as a video explaining how to fit a part that is for sale on the website. In such cases, “generic” plug-ins are likely to falter, because even with stuff like video content, there is specific schema.org markup one ought to be applying.

As virtually all (modern) online shops use dynamic-content systems and platforms (eg: code-driven with an accompanying database), the only way to ensure that every HTML page on the site is correctly marked up with structured data, is to have the code “parse” the relevant content into the proper place in the HTML.

Only a skilled coder can do this properly – and by making sure that every page not only contains structured data formats but ALSO that the data is relevant to the page’s content AND intent, will the site owner have better assurance that it will rank well in RELEVANT search results.

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