User Experience Guides for SEO 2026 - How to Optimise User Metrics https://matt-jackson.com/seo-guides/user-experience/ Ecommerce SEO Expert & SEO Tutorials Tue, 03 Feb 2026 09:12:53 +0000 en-GB hourly 1 https://matt-jackson.com/wp-content/uploads/2016/06/matt-jackson-icon-150x150.png User Experience Guides for SEO 2026 - How to Optimise User Metrics https://matt-jackson.com/seo-guides/user-experience/ 32 32 Google Testing Icon + Loading Preview in SERPs December 2020 https://matt-jackson.com/seo/google-testing-icon-loading-preview-in-serps-december-2020/ https://matt-jackson.com/seo/google-testing-icon-loading-preview-in-serps-december-2020/#respond Mon, 14 Dec 2020 15:05:19 +0000 https://matt-jackson.com/?p=6489 Google is testing adding a small document icon next to listings in search results, where users can hover to then see a larger portion of the  article in question, see the video below for an example:[vc_video link=”https://www.youtube.com/watch?v=mqsrZ4t2vcw&feature=youtu.be”]This is yet another SERP feature that will reduce organic CTR. Presumably using the nosnippet tag will prevent this […]

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]]> https://matt-jackson.com/seo/google-testing-icon-loading-preview-in-serps-december-2020/feed/ 0 Off Season Drops for Niche Ecommerce Websites https://matt-jackson.com/seo-guides/off-season-drops-for-niche-ecommerce-websites/ https://matt-jackson.com/seo-guides/off-season-drops-for-niche-ecommerce-websites/#respond Tue, 02 Jul 2019 13:19:55 +0000 https://matt-jackson.com/?p=5382 Over the last few years, I’ve noticed something interesting. In seasonal ecommerce industries, independent websites seem to drop in rankings during the off season, and regain the lost rankings during the peak seasons. In comparison, the major players such as Amazon, Argos and Wayfair rank consistenly or improve on their respective positions during the off […]

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]]> https://matt-jackson.com/seo-guides/off-season-drops-for-niche-ecommerce-websites/feed/ 0 Understanding Search Intent for SEO https://matt-jackson.com/seo-guides/understanding-search-intent-for-seo/ https://matt-jackson.com/seo-guides/understanding-search-intent-for-seo/#comments Fri, 30 Nov 2018 13:14:32 +0000 https://matt-jackson.com/?p=4679 You came to this page with a purpose, most likely to solve the problem: What is search intent and how can I use it for my SEO? And so I’ll break down the correct way to think about searcher intent, and provide some practical examples to help you fine tune your thinking, and how you […]

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]]> https://matt-jackson.com/seo-guides/understanding-search-intent-for-seo/feed/ 1 Optimising Ecommerce Websites for Mobile Users https://matt-jackson.com/seo-guides/optimising-ecommerce-websites-for-mobile-users/ https://matt-jackson.com/seo-guides/optimising-ecommerce-websites-for-mobile-users/#respond Tue, 24 Apr 2018 09:51:29 +0000 https://matt-jackson.com/?p=3633 Mobile is massively important. As Google moves closer to a mobile first index, the implications for SEO will become even greater. Also with a lot of traffic now coming to ecommerce websites from mobile devices, the better engagement you have, the more sales you will make. But most themes / CMS‘s don’t come optimised right […]

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