Usually, the symptoms of the redirect are not being able to rank outside of the USA, as that’s where Google’s IPs come from. So the ranking improvements would be large for any site targeting non-USA customers.

Hi Oliver,
Airbnb does a 307 temporary redirect for their English language sites based on the country of origin, but doesn’t do it for any of their other languages. Most large sites use a geo-based pop-up to help direct users to the right version of their site, and I recommend doing the same.

If the TLD is redirecting based on Googlebot’s IP it won’t see the sitemap

There are many UX reasons why I think pop ups work much better.

I’m glad it helped Harsh.

Yes a pop-up would be appropriate here.

A lot of the big brands are using a 307 redirect on the homepage (such as Airbnb.com). For the rest they often use traditional urls and hreflang tags without redirects.

I have been literally WHACKING my brains as to why I see my international site ranking on Google when I type my brand name on Google.
The code was right. The force redirect was leading to all these issues.

I believe a POPUP wouldn’t hurt, urging visitors to go to the local store. No ?

And also – how is it that companies like Microsoft and Hotels.com have force redirects yet manage to do fine in local searches ?

Hi Zahid,

The issue is the discrepancy between what you tell Google, and what they see when they crawl the site.

I would always advise against it, but feel free to test and report back.

Even in this scenario would you advise avoiding country-level redirects?

These days we have to have a cookie warning, so to have an additional prompt to guide the user to change to a different domain can really start to make the experience awkward on first load of the site.