Ecommerce SEO Service Results & Case Studies

Updated results: 15/11/2022 (15th November 2022)

Below I have provided evidence of the traffic increases as a result of my SEO services for both big brands and independent stores.

While this data has been anonymized for privacy, it represents accurate and attributable results from the ecommerce SEO services I have provided to clients like you.

I also have public reviews of my SEO services, which you can read here.

November 2022 – USA Domination for Luxury Fashion Brand

November 2022 seo for luxury fashion brand

Industry: Luxury Fashion

Site Type: Ecommerce

Services performed:

  • Link building – links from authority websites relevant to the product type.
  • Content creation – large scale content creation for “best” style keywords to capture more potential buyers.
  • Category page optimisation – improving the positions for buyer keywords.
  • Site structure and internal linking improvements based on knowledge graph and topical authority principles.

Results

  • 3x organic traffic year over year.
  • 1000% increase in e-commerce revenue from organic traffic compared to 2021.

November 2022 – UK Appliances Fast Growth

UK appliances site SEO november 2022

Industry: Appliances

Site Type: Ecommerce

Services performed:

  • Link building – links from authority websites relevant to the product type.
  • Category page optimisation – improving the positions for buyer keywords.
  • Site structure and internal linking improvements based on knowledge graph and topical authority principles.
  • Technical audit and implementation.
  • Content creation.

Results

  • 3x organic traffic year over year.
  • Traffic value from $600 to $3,500+.
  • Top rankings for several important buyer intent keywords.

November 2022 – USA Electronics Site Hitting New Heights

USA electronics site SEO november 2022

Industry: Electronics

Site Type: Ecommerce

Services performed:

  • Link building – links from authority websites relevant to the product type.
  • Category page optimisation – improving the positions for buyer keywords.
  • Site structure and internal linking improvements based on knowledge graph and topical authority principles.
  • Technical improvements.

Results

  • 4x organic traffic year over year.
  • Traffic value from $2,000 to $14,000+.

November 2022 – Accessories Brand Strong 6-Month Growth

accessories brand seo november 2022

Industry: Accessories

Site Type: Ecommerce

Services performed:

  • Link building – links from authority websites relevant to the product type.
  • User experience analysis and suggestions.
  • Category page optimisation – improving the positions for buyer keywords.
  • Site structure and internal linking improvements based on knowledge graph and topical authority principles.
  • Content creation.

Results

  • 40% traffic growth in 6 months.
  • Traffic value from $1,600 to $4,600+ in 6 months.

November 2022 – Home Goods Retailer Strong Recovery

home goods retailer seo november 2022

Industry: Home Goods

Site Type: Ecommerce

Services performed:

  • Keyword GAP analysis for new product and category page opportunities.
  • Technical audit and ongoing help.
  • Site structure analysis and advice.

Results

  • Traffic estimates from 573,000 to 718,000 in 6 months.
  • Traffic value from $300,000 to $330,000 in 6 months.

July 2022 – Luxury Fashion Brand Continues Strong USA Growth

july seo project proof 2022

Industry: Luxury Fashion

Site Type: Ecommerce

Services performed:

  • Ongoing SEO Services

Results

  • 50% organic traffic increase compared to previous 6 months.
  • Traffic value from $4.5k to $25k in 6 months.
  • 6 month revenue from organic up 177%.

July 2022 – Shopify Site Hits Page 1 For Large Target Terms

uk shopify site hits page 1 for major keyword

Industry: Gadgets

Site Type: Ecommerce

Services performed:

  • Ongoing SEO Services

Results

  • Over 2x organic traffic increases compared to previous 6 months.
  • Page 1 for major commercial single word keyword.
  • Large increase in sales.

July 2022 – USA Electronics Site Consistent SEO Growth

uk shopify site hits page 1 for major keyword

Industry: Electronics

Site Type: Ecommerce

Services performed:

  • Ongoing SEO Services

Results

  • 60% traffic increase in 6 months.
  • $600 to $5,800 traffic value in 12 months.

July 2022 – UK Site Large Increase in Clicks

uk services site large increase in clicks

Industry: Services

Site Type: Services

Services performed:

  • SEO Audit & Opportunity Report
  • Ongoing SEO Services

Results

  • 71% traffic increase in 6 months.
  • $7000 to $25,000 traffic value in 6 months.

July 2022 – UK B2B Ecommerce Strong SEO Improvements

uk b2b ecommerce seo growth

Industry: B2B

Site Type: Ecommerce

Services performed:

  • Ongoing SEO Services

Results

  • 60% traffic increase in 6 months.
  • $753 to $3,400 traffic value in 12 months.

July 2022 – UK Fashion Ecommerce Strong Year Growth

uk b2b ecommerce seo growth

Industry: Fashion

Site Type: Ecommerce

Services performed:

  • Ongoing SEO Services

Results

  • 83% traffic increase compared to 2021 3 month period.
  • $1700 to $5,800 traffic value in 12 months.

December 2021 – Luxury Fashion Brand Strong SEO Growth in the USA

ecommerce fashion retailer seo growth december 2021

Industry: Luxury Fashion

Site Type: Ecommerce

Services performed:

  • SEO Audit & Opportunity Report
  • Ongoing SEO Services

Results

  • Huge increase in page 1 commercial keywords, in a highly competitive industry in the USA.
  • 58% increase in organic traffic compared to 2020.
  • Traffic value from $1.5k to $3.5k.
  • Sept-Nov Sales improved from €374 in 2020 to ~€14k in 2021.

December 2021 – SEO Audit Results in Exceptional Improvement After Google Update

seo audit improvements december 2021

Industry: Sports

Site Type: Ecommerce

Services performed:

  • SEO Audit & Opportunity Report
  • Follow-up advice

Results

  • Excellent improvement in traffic after implementing audit recommendations.
  • From approx. 2.2k clicks per month in November 2020, to 6.9k clicks in December 2021.
  • Traffic value improved from $535 to $1,655 per month.

December 2021 – Low Budget Shopify Client on Page 1 for Main Keyword in 3 Months

ecommerce fashion retailer seo growth december 2021

Industry: Gadgets

Site Type: Ecommerce

Services performed:

  • SEO Audit & Opportunity Report
  • Ongoing SEO Services – low budget

Results

  • Brand new website for 2021.
  • Main target keyword on page 1 within 3 months.
  • 25,400 clicks sent in the first 11 months.
  • Traffic value from 0 to $1k per month.

December 2021 – Excellent Growth for Tech Ecommerce Site in the USA

ecommerce tech site seo growth december 2021

Industry: Tech

Site Type: Ecommerce

Services performed:

  • SEO Audit & Opportunity Report
  • Ongoing SEO Services

Results

  • 2.9x Organic traffic improvements for Sept-Nov 2021 vs 2020.
  • 62% revenue improvements over the same period.
  • Monthly traffic value from $199 in December 2020 to $1.8k December 2021.

December 2021 – 3 Month SEO Growth for DIY Ecommerce

gifts site year over year SEO growth december 2021

Industry: DIY

Site Type: Ecommerce

Services performed:

  • SEO Audit & Opportunity Report
  • Ongoing SEO Services

Results

  • 27% Traffic increase in 3 months.
  • 2.5x Traffic Value in 3 months.

December 2021 – Strong YOY Growth for Cosmetics & Gift Site

gifts site year over year SEO growth december 2021

Industry: Cosmetics & Gifts

Site Type: Ecommerce

Services performed:

  • SEO Audit & Opportunity Report
  • Ongoing SEO Services

Results

  • 40% Year Over Year Growth in the run up to Christmas 2021.
  • Ahrefs Traffic value from $1k to over $3k in 6 months.
  • From 23 to 237 keywords in position 1-3.

March 2021 – Home & Garden Spiking Upwards in Traffic

home and garden site traffic spikes

Industry: Home & Garden

Site Type: Ecommerce

Services performed:

  • Ongoing SEO Services

Results

  • Over 6x traffic improvements year over year.
  • 65,300 clicks over 3 months, compared to 10,400 in 2020 over the same period.
  • Massive top 3 positions for all major keywords.

March 2021 – Upward Trend in Traffic & Huge YOY Growth

ecommerce sales rising 2021

Industry: Home & Garden

Site Type: Ecommerce, Opencart

Services performed:

  • Ongoing SEO Services

Results

  • 2021 over 3x improvements in organic traffic over the same 3 month period.
  • 29,200 clicks over 3 months, compared to 6,980 in 2020.
  • Huge spike in sales, eclipsing all targets.

Excellent Year over Year Growth for USA Ecommerce Site

year over yearh growth for usa ecommerce

Industry: Sports

Site Type: Ecommerce

Services performed:

  • Ongoing SEO Services

Results

  • Over 3x more traffic from SEO compared to the same 3 month period the year before.
  • From 1,620 clicks over 3 months to 4,910 clicks.
  • All commercially focused clicks, transferring to a large increase in USA sales for this UK brand.

H&G Site Dominates After December 2020 Google Update

large uplift in rankings post december 2020

Industry: Home & Garden

Site Type: Ecommerce

Services performed:

  • Ongoing SEO Services

Results

  • Huge spike in rankings after the Google Core Algorithm update in December 2020.
  • Year over Year traffic over 6x up.
  • Traffic Value Doubled Post-update (commercial keyword improvements – essential for ecommerce).

Strong December Bounce Back for Site Hit with May 2020 Update

site recovers from may 2020 update

Industry: Personal Gadgets

Site Type: Ecommerce, Shopify

Services performed:

  • SEO Audit & Opportunity Report
  • Ongoing SEO Services

Results

  • December 2020 update shows excellent bounceback.
  • Rankings up for all commercial and non-commercial keywords.
  • Excellent traffic levels and year over year growth.

Successful HREFLANG Shopify Integration

hreflang shopify successful integration

Industry: Fashion

Site Type: Ecommerce, Shopify

Services performed:

  • International SEO Audit
  • HREFLANG Implementation

Results

  • The USA rankings have successfully transferred to the new domain.
  • Existing site saw a boost in the December 2020 update.

Massive Year Over Year Traffice Improvements (October 2020)

huge year over year traffic increases October 2020

Industry: Outdoors

Site Type: Ecommerce, Opencart

Services performed:

Results

  • 40,000 clicks over a 3 month period in summer 2020.
  • 270% traffic increase year over year.
  • Record breaking sales, even during the pandemic.

Niche Shopify Store Page 1 Rankings (October 2020)

niche shopify store page 1 rankings

Industry: Apparel

Site Type: Ecommerce, Shopify

Services performed:

Results

  • Outperforming much more powerful websites.
  • Consistent traffic increases.
  • Expanding business to bring in new products.

Client Shows Huge Bounce Back After Audit (October 2020)

October SEO audit client proof

Industry: Travel

Site Type: Content/Information

Services performed:

Results

  • Clicks and impressions trending upwards.
  • On the way to recovering their losses from the November 2019 update.

Digital Business Smashes Through May Algo Update (July 2020)

digital products business seo results
The increase in traffic for this digital products business.

Industry: Electronics/Digital

Site Type: Ecommerce, Digital Products

Services performed:

Results:

  • Ranking above all major competitors for their #1 target term.
  • Consistent increase in rankings and traffic across all pages.

Opencart Home & Garden Site Best Year Ever (July 2020)

home and garden seo year over year
Best year ever for a long term home & garden client. Over 3.5x year over year traffic.

Industry: Home & Garden

Site Type: Ecommerce, Opencart

Services performed:

Results:

  • The best year ever for traffic and sales.
  • Competing on page 1 for some very competitive and lucrative terms.
  • All products sold out earlier than expected.

Magento Fashion Site Sees Huge Year over Year Growth (July 2020)

fashion site year over year traffic growth
The traffic improvements after a year of SEO services.

Industry: Fashion

Site Type: Ecommerce, Magento

Services performed:

Results:

  • Now on page 1 for their major product terms in multiple countries.
  • Over 2x last years commercial traffic.
  • Positioned to take over the busy season during Christmas 2020.

Shopify Site Traffic Spiking After 3 Months (July 2020)

Shopify store spike in traffic
The growth over a 3 month period for this Shopify store.

Industry: Hardware/Tools

Site Type: Ecommerce, Shopify

Services performed:

Results:

  • Page 1 for their target keyword within 3 months.
  • Over tripled monthly organic traffic.
  • Becoming a leader in their industry.

Travel Site Organic Growth Despite Lockdown (July 2020)

travel niche seo growth lockdown
This travel site continues to grow despite lockdown restrictions.

Industry: Travel

Site Type: Ecommerce, Opencart

Services performed:

Results:

  • Page 1 for highly competitive keywords.
  • Serious increases in organic rankings across all pages.
  • Continuing to grow traffic, despite lockdown restrictions on travel.
  • Positioned well for 2021 travel sales.

Massive Main Keyword Ranking Improvements (During 2020 Lockdown)

large seo growth during lockdown
The SEO results for a client during Feb-April

Industry: Home & Garden

Site Type: Ecommerce

Services performed:

Results:

  • Top 2 for very competitive keyword within 2 months (10,000 searches per month, Ahrefs difficulty of ~40).
  • Huge increases in sales year over year.
  • Clear increase in traffic and rankings across the board.
  • Looking to expand their business because of SEO successes.

Year over Year Traffic Increase & Massive Traffic Commercial Value Increase

22nd january 2020 seo proof of results 1
This shows the increase in Traffic and Traffic value for an SEO client who has been with me 1 year.
Google Search Console data for client SEO results January 2020
This data from Google Search Console shows the increase in Clicks from search compared to last year. 49,100 clicks compared to 7,420 last year.

Industry: Travel

Site Type: Ecommerce

Services performed:

Results:

  • Audit identified key technical issue preventing add-to-carts – helping to capture massive losses in revenue.
  • Audit identified clear on site problems, fixing these helped enormously to improve rankings.
  • Ongoing SEO services steadily improved traffic over time.
  • The site is ranking better than it ever has, 300% more organic traffic than when we started.

Growing Traffic for Luxury Fashion Brand

ahrefs traffic and traffic value stats for fashion client january 2020
This shows the increase in traffic after SEO services were started, and the increase in commercial value of that traffic.
fashion client google search console data jan 2020
3 Months Comparison 2019 - 2020 for Fashion Client. Traffic has doubled and is continuing to grow.

Industry: Fashion

Site Type: Ecommerce

CMS: Magento

Services performed:

Results:

  • Doubled organic traffic compared to last year.
  • Sales continue to grow as a result of SEO.
  • Traffic value has dramatically increased.

Home & Garden Ecommerce Site Continues To Grow

home and garden ahrefs seo stats for client january 2020
This shows the steady increase in organic traffic and traffic value for this client over time.
google search console stats for home and garden client january 2020
This shows the increase in traffic in 2020 compared to 2019 in their Google Search Console account.

This is a long term ecommerce client, where I am consistently improving their rankings and keeping up with Google algorithm changes.

Services performed:

Results:

  • Providing excellent traffic increases for highly commercially relevant keywords.
  • Increase in sales every year.
  • Company growing as a result of SEO improvements.

Updated A Large Brand’s SEO Strategy

Ecommerce Service Proof 1

This brand was struggling in organic search, despite having a good reputation and brand search traffic.

Services performed:

Results:

  • The audit was performed in January 2018.
  • Just over 1 year later, their non-branded traffic from Google is up 4x.
  • From 786 clicks to 3,270 clicks over 3 months (Jan-Mar 2019).
  • Their online sales have doubled.
Fashion seo results

This fashion ecommerce website is continuing to growth with ongoing SEO services.

Services performed:

Results:

  • 3x traffic from Google year over year.
  • From 10 clicks to 60 clicks per day average.
  • Now expanding into more countries and product markets.
info site seo growth

This informational site is consistently growing as a result of an SEO audit and ongoing services.

*Note: A https migration made it hard to compare GSC graphs of before April 2018 (it changes the scale of clicks / impressions on the charts), so I’ve included Ahrefs data to show over time growth (the GSC screenshot shows the actual monthly traffic of 5,000 clicks per month).

Services performed:

Results:

  • 2.5x traffic from Organic Search year over year.
  • Fast becoming the market leader on the topic.
Digital products seo proof

This digital products ecommerce site previously relied heavily on PPC to generate sales. After an in-depth SEO audit and implementation services, they were able to replace their PPC traffic with organic.

Services performed:

Results:

  • Non-branded organic clicks up over 4x year over year.
  • Reduce cost per acquisition.

That’s just the tip of the iceberg….but could you be next?

I help clients all over the world increase their search traffic.

If you need help, then contact me today: info@matt-jackson.com or connect on Linkedin.

You can view my range of seo services available here.

Last Updated on March 21, 2023

E-commerce SEO expert, with over 10 years of full-time experience analyzing and fixing online shopping websites. Hands-on experience with Shopify, WordPress, Opencart, Magento, and other CMS.
Need SEO help? Email me for more info, at info@matt-jackson.com